A Method To My Madness

By
Real Estate Broker/Owner with New Paradigm Partners LLC EB #1326335
http://actvra.in/BrP

I do a lot of market reports. That's pretty much an understatement - probably 80% of my 563 blog posts to date have been market reports. And I can tell from some comments, and a couple of e-mails, that my motivation for focusing on these may be misunderstood.

I am not writing market reports because it's an easy way to bag some points. I'm not doing them to delight my subscribers, even though there are readers that follow them carefully. I'm not writing them because it's an effective way of directly attracting clients. And I'm certainly not doing them because they're fun to write - it's a lot of hard, tedious work, even with templates for my graphs.

I'm writing market reports because it's the best way I have found to get our IDX website, on page 1 of Google searches.

These reports provide frequent new content and content-relevant backlinks from my AR blog. So in the sense of useful results, Google is my most important reader. I structure my reports to maximize search results - I want Google to like me and put me in front of buyers who are looking for homes in our market. But I also take care to write them well - I do want to keep those who care about these matters well-informed about what's happening in the marketplace, and doing them regularly certainly helps keep me up to speed as well.

Here's how it works:

Our IDX website highlights the three biggest cities in our market area - Fort Collins, Loveland, and, as of the beginning of May, Greeley. Each of these cities has it's own search page, and each of those pages, in turn, has 16 pre-set search pages, which include both category searches like 4-bedroom homes, foreclosed homes, acreages, etc., and searches for specific neighborhoods, like Fossil Lake Ranch, Harvest Park, etc. (We also have an advanced search function, which lets buyers search the entire MLS.)

The pre-set searches provide the categories for my market reports. So, for instance, I'll do a market report for 4 bedroom homes in Fort Collins, and I'll link it back to the search page on our IDX website for 4-bedroom homes in Fort Collins. Since it's from ActiveRain, Google sees this as an authoritative backlink and gives the website page some juice. So when a home buyer does a long-tail search looking for 4 bedroom homes in Fort Collins, our website will get good placement. How good? For Fort Collins and Loveland, for 31 searches incorporating our category keywords, we had 29 page 1 results the last time I checked (and I check frequently).

Here's what it looks like:

Blog Diagram

So, to stay current and keep pleasing Google, I post market reports regularly. In addition to the seven communities in our market area, each of which gets it's own overall monthly market report, I'm doing 45 category reports, in groups of 15 a month. I think being consistent and regular is important, and I'm going to keep doing these until it doesn't work anymore.

And because I don't want to be a dull boy, I really enjoy the opportunity to write about other stuff - and pretty much any other stuff will do, as long as it's fun.

Posted by
Mary & Dick

Mary & Dick Greenberg
New Paradigm Partners LLC
2601 S. Lemay Ave. #41
Fort Collins, CO 80525
970-689-4663
www.maryanddick.com

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Topic:
Real Estate Sales and Marketing
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Show All Comments
Rainmaker
262,471
Jane & Jeff Daley, PhD
Scottsdale Real Estate Arizona
Luxury Valley Homes For Buyers & Sellers Phoenix AZ Area

Our MLS is more concerned about charging us for all the extra features that they can dream up, to include charging us extra if you want your listing shown ahead of everyone else in the system. We moved to this new system and they charge us 75% more and we get less. Another good business plan brought to us by our RE boards.

May 22, 2012 08:57 AM
Rainmaker
313,510
Sandy Acevedo
RE/MAX Masters, Inland Empire Homes for Sale
951-290-8588

Hi Dick, I enjoy your marketing reports and it does take time and consistency. Well done! Maybe someitme you will give us a hint on your templates that you use.

May 22, 2012 08:58 AM
Ambassador
705,742
Debb Janes
REALTOR®, EcoBroker Camas, Washington
The Carl Group, LLC

Hey Dick, our Dynamic Page site should be done soon - and I'll be working to get the IDX on Google's front page with some of your madness methodology. I always knew what you were doing. ;) But, I sure appreciate the clear how to's...thanks.

May 22, 2012 09:01 AM
Rainmaker
808,064
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

It's amazing how people sneer at market reports around here inspite of the fact that everyone can atest to getting business from them! Yes, I too am a boring old pencil pusher that does them every month. I actually don't understand your 'mad master plan' here but as long as you do.

May 22, 2012 09:29 AM
Rainmaker
647,735
Evelyn Kennedy
Alameda, Real Estate, Alameda, CA
Gallagher & Lindsey, Alameda, California

Dick:

This post should be marked "required reading" for newbies.  You have stated the reasons and importance of market reports.  They are a pain to write, everyone seems to agree.  I am in the process of trying to develop a good template to use with my market reports.  I am going to check your reports out.  I made a commitment the beginning of this year to write 4 market reports a month.  I need to keep to that commitment.  Thanks for the remainder that market reports are valuable, for me and my readers.

May 22, 2012 09:53 AM
Rainer
45,004
Jairo Arreola
VA Home Loan Specialist - SF Bay Area - South Bay - San Jose
Aladdin Realty

Wow! What a great strategy! Thanks for the tips and great diagram by the way. Keep at it, if it works for you.

May 22, 2012 10:58 AM
Rainer
82,775
Jayne Clement
Los Angeles Short Sale Agents
Keller Williams Realty

Clever!

May 22, 2012 11:44 AM
Ambassador
893,371
Bob Crane
Forestland Experts! 715-204-9663
Woodland Management Service

Thanks for sharing this strategy with us Dick, it sounds like a well thought out and implemented plan, I am glad that it is working so well for you.

 

May 22, 2012 11:48 AM
Rainer
229,086
Linda Urbick
San Ramon, CA Homes for Sale - 925.415.3046
Keller Williams Realty

Dick - So you gave me an inspiration - I do community reports but have not done any specific reports such a 4 bedroom, homes with pools, etc. Gives me more to write about.  Thanks

May 22, 2012 01:02 PM
Ambassador
506,647
Jason Sardi
Your Agent for Life
Auto & Home & Life Insurance throughout North Carolina

Dick - Come on man, I actually like your Market Reports:)  Besides, I never painted you as a points whore.  Consumers tend to eat up those things. 

Seems like Google hearts you folks.

May 22, 2012 01:48 PM
Rainmaker
590,152
Margaret Goss
Chicago's North Shore & Winnetka Real Estate
Baird & Warner Real Estate

I think you have a winning formula that produced direct results. 

I also like to do market reports and the one thing I have gotten out of them is that I am much more knowledgeable about my marketplace.  If someone cites a statistic, or wants one,  I've got it in my head.

 

May 22, 2012 02:10 PM
Rainmaker
1,237,398
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Dick, I am heading back to the drawing board on some issues.  I think the Google changes have hurt me especially at AR. Some good thoughts here.

May 22, 2012 08:08 PM
Rainmaker
577,603
DeeDee Riley
Realtor - El Dorado Hills & the Surrounding Areas
Lyon Real Estate - El Dorado Hills CA

Dick,

This sounds like a great concept.  Market reports do take a lot of work and I tend to put them off till the end but I am always prepared to talk about our market because of doing them.

Keep up the good work!

 

May 22, 2012 08:14 PM
Rainmaker
389,123
Gina Tufano
Ask Gina & Company, Northern Virginia Real Estate
Ask Gina & Company with Keller Williams Realty Loudoun Gateway

I started doing market reports monthly for specific neighborhoods and it's amazing how many homeowners appreciate the data! Keeps me in the loop too!

May 22, 2012 08:57 PM
Rainmaker
629,292
Stephanie/Bob The Ruiz/Miller Team
The Ocala Dream Team
Keller Williams Cornerstone Realty

Hi Dick, keep it up!  I like market repoorts.  And if it helps your ranking, may other benefits will come your way.

May 23, 2012 02:56 AM
Rainmaker
90,839
Mike & Marie w/The FoCo Homes Group @CBRB Fort Collins Co & Northern Co Real Estate
"We Bring You Home To Colorado"
Coldwell Banker, Residential Brokerage

Hi Dick,

This was great information! We hope to get our blog and IDX site up and running soon.

May 23, 2012 11:30 AM
Rainmaker
360,327
Cathy Bureau
Your Personal Real Estate Concierge
www.GreenHomeRealty.com

Sorry I came in at #66 - You'd think I'd be a better friend than that. You do an awesome job. You're an inspiration.  I find it challenging to do the research, blog, sell, etc. Just another great reminder that I need to go back to my blogging calendar. I setup a WP Website and took down my old one. I'm switching IDX companies so my market reports will generate long-tails. The other version, as pretty as RealtySoft is, doesn't since they are iframe based. Too many things to do! But I made time for turtles today. Thanks for thinking of me~

 

Sincerely,

Cathy Bureau
♥X☺X☺X☺♥

May 23, 2012 12:18 PM
Rainmaker
159,666
Stephanie Arnett
SRS, IMSD, Broker Associate, REALTOR
Coldwell Banker SRE ~ Starkville, MS

Great post (same reason I do it :)

May 23, 2012 12:28 PM
Rainmaker
126,253
Courtney Brown, Realtor (S) Vice President
Specializing in Kapalua & Maui Resort Real Estate
Island Sotheby's International Realty

Thank you for your post.  I've done market reports, and am always interested in how other people present the data and information AND keep it interesting!

Aloha and Mahalo!

May 28, 2012 05:43 PM
Rainmaker
299,221
Peg Barcelo
The FlufftasticStager from Summerland, BC
Fluff My House! Home Staging Inc. 250.486.6369

Dick, the thing is; there is so much important info in those reports! As a Stager I can read a market report for a clients area and be able to use that info during a consult to help the homeowners (or as ammunition as to why Staging their home would be the right thing to do).

June 03, 2012 07:30 AM
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Dick Greenberg

Northern Colorado Residential Real Estate
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