What Will You Do For A Listing?

By
Real Estate Agent with Online Real Estate Agent Training

Today's real estate market makes it very easy to make compromises in your real estate business practices.  All of a sudden you are Real Estate Agent Training Tipstempted to do things in your real estate business that you said you would never do.

Unreasonable Sellers

You know who they are.  They have very little respect, if any for real estate agents.  They think we are overpaid and don't do much work for the commission we receive.  As a matter of fact, they think they know more than we do because they have bought and sold real estate "numerous" times before.  They don't want to hear about market conditions because they already know.  They don't need to see a market analysis because they know what their house is worth.  Their house is in "perfect" condition and disregard any suggestions you make.  All of this and you still take the listing...happy just to have a listing.

The Overpriced Listing

Similar to the "unreasonable seller", but the bottom line for this seller is that they know they have the absolute best house in the neighborhood and it doesn't matter what the comps say.  You try to explain to this seller that buyers will looking at these very same comps and see that the property is overpriced.  You explain that even if a buyer were to agree to purchase the overpriced property, an appraiser would probably have a very different viewpoint and the property more than likely would like appraise.  In spite of  recommendations the seller holds fast to their price.  But you take the listing anyway, hoping you can get a quick price reduction.

Reduce Your Commission

Again, this seller is similar to the "unreasonable seller".  The primary focus of this listing appointment is your commission.  Why the home owner chose to actually meet with you is a potential waste of everyone's time.  If commission was the only thing the seller is concerned with throughout the entire transaction, that is something that could have been discussed over the phone.  This seller is not looking for a real estate professional, but you take the bait, reduce your commission and hope you won't have to spend much time on the listing.

What Are You Worth?

In the current real estate market it is imperative that we know our value.  What skill set do we bring to the table to help the seller have a smooth real estate experience?  How much work will we do to prepare the property for sale, to market the property and to negotiate the best terms and conditions for the seller?  If you are clear as to what you will do to get the property sold, than you should be clear on what you are worth and regardless of the market conditions, you can walk away from those "unreasonable sellers" and never look back.

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Posted by

Candy Miles-Crocker

Real-Life Real Estate Training

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  1. Charles Stallions 06/11/2012 06:31 PM
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Ambassador
1,071,872
Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Candy, I say no to all of those things. The result...I have clients that are easy to work with and value my opinion. Everyone else can go to agent who do anything to get a listing.

May 22, 2012 05:00 PM
Rainer
87,042
Athina Boukas
Broker/CRS
Athina Boukas (Greensboro, NC)

Hi Candy,

I also read one of your links "I don't want your listing"...good one.  Some sellers need to be gently shown/educated about today's market and competition, but sometimes it is better to let them go.  Or help them go "FSBO" for a while...maybe then they will come around.

May 22, 2012 05:32 PM
Rainer
67,077
Jeanne Gregory
The most important home I sell is YOURS!
RE/MAX Southwest

I'm to the point in my life where it is very easy to walk away.  I figure I have only a certain number of days on the planet (hopefully a "several digit" number), but a finite number nonetheless.  I do not intend to waste a moment on a rude or unreasonable person. 

May 22, 2012 06:55 PM
Rainmaker
971,166
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

We are debating whether to take a listing we interviewed for last week. And for just the reasons you named. Thanks for the extra nudge.

Sharon

May 22, 2012 09:06 PM
Rainmaker
147,865
Stephanie Arnett
SRS, IMSD, Broker Associate, REALTOR
Coldwell Banker SRE ~ Starkville, MS

Well said; thanks!!

May 23, 2012 12:10 PM
Anonymous
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Candy Miles-Crocker

Realtor - Real-Life Real Estate Training
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