If you don't have a relationship, you better be the first to call back

Real Estate Agent with Coldwell Banker Residential Brokerage 531132

Rocket ManI thought about this two days ago when I was having trouble with one of my computers. No worries about data loss since I have the data backed up in two different ways. I was too busy to actually troubleshoot it myself, so I left some messages for in house repair people. I left the messages around 7:30 AM with no expectation of actually talking to someone. Pretty much, the way it was going to work was, the first one that called back got the job.

That’s exactly what happened around 9:15. The first repair technician who called and said he could be there that day, got the job. The second technician called back around 2:30, and the third never called back at all.

I believe that’s the way many customers find their real estate agent’s too. We know they’re on the internet and trolling from site to site. Without a relationship with an agent, they have no loyalty and probably leave calls and messages in many locations.

Like my experience with the computer repair technician, first come first served is frequently the case with real estate buyers and sellers.

We live in an impatient world, and sometimes just being first is better than being good.

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 Richard Iarossi is a full time licensed REALTOR®, working in Crofton, MD. My coverage areas are: Anne Arundel, Prince George’s, Howard, Calvert, Queen Anne, and Baltimore City and County. I specialize in residential real estate, working with both buyers and sellers. Use the registration free search on my website at www.RichSellsHomes.com. If you’re not already working with a REALTOR®...I can help. Call me at 443-995-9595 (Cell) or 410-451-6255 (Office).

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  1. Bob Crane 05/28/2012 10:58 AM
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Comments 38 New Comment

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Joan Whitebook
Consumer Focused Real Estate Services
BHG The Masiello Group

Rich -- you are absolutely right.  I make a point of calling back asap... and 9 times out of 10 the person is soooo impressed they go a quick response, the don't call anyone else.

May 26, 2012 07:43 PM
Debra Gould
The Staging Diva
Staging Diva / Six Elements Inc.

Richard, I totally agree with you. I'm a home stager and I also provide business training to home stagers all over the world.

I'm amazed how often home sellers and real estate agents call me for my home staging services and comment how often stagers don't call them back.

Similarly, when my students are checking out their competition they are always surprised at how many people don't return business phone calls.

Returning calls is a pain in the neck when you're on the road and busy with existing business. But honestly, in the days before people walked around with phones in their pockets there seemed to be more common courtesy of returning calls promptly -- which often meant having a pocket full of quarters!

May 26, 2012 09:04 PM
Tammie White
TW Realty Group, Franklin TN, South of Nashville
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Richard, this is so true. People want someone to provide the information. If we don't then, they move on to someone who can.

May 26, 2012 09:28 PM
Cheryl Ritchie
Southern Maryland 301-980-7566
RE/MAX Leading Edge www.GoldenResults.com
Thought provoking, Rich, and true, too. The. No call back is a sad business practice.
May 26, 2012 10:41 PM
Praful Thakkar
Andover, MA: Andover Luxury Homes For Sale
Keller Williams Realty

Richard, very nice comparison - the first person would win even if he decided to stop by later - because  he did the right thing....

May 26, 2012 11:42 PM
Robert Rucker III

Hello Richard,

Great post and very well said. In business particularly in todays competitive market follow up calls can give you the competitive edge. This is the information age and consumers want and in some cases expect information as soon as possible. Bottomline - answer the telephone and return telephone calls. Great job and congratulations on being featured.

May 27, 2012 02:42 AM
Gabe Sanders
Stuart Florida Real Estate
the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales

That's so true Richard.  Unfortunately, often the first one that calls is the one that isn't busy because he's not the best.

May 27, 2012 04:39 AM
Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC
Personal Service, always.
Waters Realty of Brevard, LLC

So true.  You have illustrated a point we all better learn early on in this business (or any other business!).

May 27, 2012 05:04 AM
Patricia Feager, MBA, GRI, Cert Negotiations Expert, Military Relo Prof
The Little REALTOR® That Could
Keller Williams Realty


You are so right! If you fail to act, someone else will act for you, and if you don't act, people will remember to never call you again or refer you either!

It's frustrating to get good customer service. People (even Realtors) are demanding when trying to get their needs met. Telling someone you'll call them back between the hours of blah, blah, blah, or the next business day is not very smart and often back fires. In business, misfires will get you no where but broker than the day you were before.

Have a great weekend!

May 27, 2012 05:17 AM
Amanda and Jared Christiansen, YOUR Fort Wayne Realtors
Century 21 Bradley.
Century 21 Bradley (260)704-0843

This exact thing happened to me the other day Rich.  I had a buyer call me at 10:00 am.  I was just leaving to go to a funeral, so I couldn't call back until 3:30 that day.  She wanted to see homes the next day because it was her husband's only day off, so she called a few other Realtors, and one of them called her back.  Can't win them all.  Good post.  

May 27, 2012 05:26 AM
Toni Weidman
23 Years Selling Homes in New Port Richey, FL
Re/Max Sunset Realty

I can't count the times a client told me that the first few people they called never called back or called back, Rich. Why have your number out there if you don't answer.

Congratulations on the feature!

May 27, 2012 07:30 AM
Tom Bailey
Crystal Coast Realty & Home Services, LLC

Phone skills and habits relating to them are so important. Messages should be return ASAP.  

May 27, 2012 08:29 AM
Sussie Sutton
UTR TEXAS Realtors - Rep for buyers and sellers.
UTR Texas Realtors

The old adage is always true "the early bird always gets the worm".

May 27, 2012 01:31 PM
Carla Freund
Your Raleigh - Cary Relocation Specialist
Keller Williams Preferred Realty

Richard - You're so right! If you don't respond right away, you've probably lost the contact.

May 27, 2012 03:05 PM
Tammy Lankford
Your Lake Sinclair Expert (706-485-9668)
Lane Realty

pretty sure I picked up a client today because I answered the phone on a Sunday.

May 27, 2012 04:09 PM
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

Richard - I believe there is so much truth to this. Many of us are impatient to get done or get what we want now.

May 27, 2012 07:52 PM
Sandy Acevedo
RE/MAX Masters, Inland Empire Homes for Sale

Hi Richard, unfortunately this is so true as it applies to real estate. Not only do we have to be good,,,, but speedy as well.

May 27, 2012 11:58 PM
Ronald Curtis
Continental Properties

Hello Richard.......

You are so right with your blog.

My operative word is, "IMMEDIACY"

Bestr wishes,


May 28, 2012 06:23 AM
Bob Crane
Forestland Experts! 715-204-9663
Woodland Management Service

Hi Richard, you are correct, unfortunately the first to answer is often the most desperate for a job, and seldom the best one.

May 28, 2012 10:48 AM
Justin Dibbs
REALTOR® - Ashburn Virginia Homes for Sale
United Real Estate

Right on Rich.  It shouldn't be that way, sad but true.

May 29, 2012 10:13 AM
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Richard Iarossi

Crofton MD Real Estate, Annapolis MD Real Estate
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