When a customer wants to buy a blue suit, I sell him a blue suit.

By
Real Estate Agent with Charles Rutenberg Realty - Naperville

I was referred a client about two weeks ago.

Nice guy.  Good income.  Great credit.

He wanted to rent a home in either Aurora or Naperville, and he was anxious to do it...

I set him up with an email search, and showed him one that met his needs.  He loved the home and the location...

Since he was a newer client, I hadn't yet run his credit, so I submitted his credit authorization to my mortgage broker who is always quick to respond with a credit report...

When my mortgage broker came back to me with the credit report, he asked "Since his credit is excellent, will he consider purchasing?"

Hmmm.  I never thought to ask...

When a customer wants to buy a blue suit, I sell him a blue suit.

My customer knows exactly what he wants, and is ready to move on it.  I can help him achieve his goals...

So why try and throw in my 2 cents?  For more commission?  To show how smart I am?

I don't think so...

Rule #1 of sales:  Give them what they want...

Ken

 

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Topic:
Real Estate Best Practices
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Tags:
selling homes
real estate sales tactics
renting in aurora
renting in naperville

Comments 3 New Comment

Rainmaker
563,794
Kathy Sheehan
Movement Mortgage 770-634-4021

I often find renters can qualify for a mortgage, but they just didn't know it.

May 27, 2012 05:46 PM
Ambassador
1,620,786
Richard Weisser
Richard Weisser Coweta Newnan Homes for Sale
Better Homes and Gardens Real Estate Metro Brokers

Ken...

I would ask why they want to rent instead of buy ... buying could make more sense if they are given the facts that they need to make an informed decision.

May 27, 2012 06:14 PM
Rainmaker
470,437
Ken Tracy
Naperville Illinois Real Estate
Charles Rutenberg Realty - Naperville
Hi Kathy and Richard. Thanks for stopping in! Perhaps he is unaware, but I think giving Jim what he wants works 99% of the time... Thanks again! Ken
May 27, 2012 06:18 PM
Rainmaker
470,437

Ken Tracy

Naperville Illinois Real Estate
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My story. From rags to riches in the crazy world of real estate sales...


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