Have you noticed the changes?

By
Real Estate Agent with Riley Jackson Real Estate Inc.

Every year in January, the National Association of Realtors publishes the Realtor Code of Ethics and Standards of Practice guide. The guide is contained in the January edition of Realtor Magazine, and can also be downloaded here

Since 1986 the Code of Ethics has been amended every year. In the 2008 Code of Ethics article 12 has been amended and two additional paragraphs were added (12-12 and 12-13).

 Article 12: ...Realtors shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional. 

12-12 Realtors shall not 1) use URLs or domain names that resent less than a true picture, or 2) register URLs or domain names which, if used, would present less than a true picture

12-13 The obligation to present a true picture in advertising, marketing and representations allows Realtors to use and display only professional designations, certifications and other credentials to which they are legitimately entitled. 

With Realtor marketing gaining more and more presence on the Internet, I'm not surprised that the changes address online marketing practices. I suppose we'll see more Internet issues addressed in the future. 

It's always a good idea to compare the new issue with the one from the previous year, to keep abreast of the changes. BTW 2008 is the 100 year anniversary of the National Association of Realtors.

 

 

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Rainmaker
1,004,129
Donald Bradbury
Bradbury Team Prudential Patt, White Real Estate - Quakertown, PA
e-PRO, Realtor - Bucks County PA - 610-952-3578

this is a good post   Thanks for this information

Don

January 07, 2008 06:44 PM #1
Rainer
97,758
Gregory Maley
Wrightsville Beach Vacation Rentals, LLC - Wrightsville Beach, NC
You're absolutely right.  Too many of us haven't read the Code since we were in licensing class!
January 07, 2008 06:44 PM #2
Rainmaker
136,546
Jeff Kessler
Austin Homes, Realtors www.OwnAustin.com - Austin, TX
Broker,GRI 512.801.5666

Good point.  I am including all that in my ads already.  I try to stay on top. 

J.

January 07, 2008 07:06 PM #3
Rainmaker
508,895
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

I did see this.  I think many people don't know or have read it though. So maybe this will give them a "heads up"

 

Patriciaaulson/Hampton NH Real Estate 

January 07, 2008 07:24 PM #4
Rainmaker
286,158
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor

Don, Gregory, Jeff and Patricia,

Thanks for stopping by and commenting. When the new code of ethics comes out each year, it's easy to scan the dates on the bottom of each paragraph for dates effective in the new year. That way it's easy for every one to keep up to date with the changes.

Sandy

January 08, 2008 10:53 AM #5
Rainmaker
120,373
Richard Sweum
Umpqua Bank - Everett, WA

Not many R's have read the new changes from the advertisements that I have seen!

January 08, 2008 11:13 AM #6
Rainmaker
620,604
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645
I have contacted two agents who had false information on their website.  Both refused to correct it and told me to mind my own business.  If they are competing with me and fouling our market, is that not my business?
January 10, 2008 02:25 PM #7
Rainmaker
286,158
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor

Randy,

I believe it is our business. If they're Realtors they should appreciate a friendly hint from a colleage versus a formal complaint.

Sandy

January 10, 2008 03:57 PM #8
Ambassador
1,537,650
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Sandy, you would think ethics would be common sense, but it's good for everyone to reminded to do the right thing.
January 23, 2008 10:19 PM #9
Rainmaker
286,158
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor

Gary, unfortunately it ain't so.

Sandy

January 24, 2008 10:27 AM #10
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Sandy Nelson

your Olympia area Realtor
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