Have you noticed the changes?

By
Real Estate Agent with Riley Jackson Real Estate Inc.

Every year in January, the National Association of Realtors publishes the Realtor Code of Ethics and Standards of Practice guide. The guide is contained in the January edition of Realtor Magazine, and can also be downloaded here

Since 1986 the Code of Ethics has been amended every year. In the 2008 Code of Ethics article 12 has been amended and two additional paragraphs were added (12-12 and 12-13).

 Article 12: ...Realtors shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional. 

12-12 Realtors shall not 1) use URLs or domain names that resent less than a true picture, or 2) register URLs or domain names which, if used, would present less than a true picture

12-13 The obligation to present a true picture in advertising, marketing and representations allows Realtors to use and display only professional designations, certifications and other credentials to which they are legitimately entitled. 

With Realtor marketing gaining more and more presence on the Internet, I'm not surprised that the changes address online marketing practices. I suppose we'll see more Internet issues addressed in the future. 

It's always a good idea to compare the new issue with the one from the previous year, to keep abreast of the changes. BTW 2008 is the 100 year anniversary of the National Association of Realtors.

 

 

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Rainmaker
119,960
Richard Sweum
Sterling Bank

Not many R's have read the new changes from the advertisements that I have seen!

January 08, 2008 11:13 AM
Rainmaker
617,639
Randy Prothero
Hawaii REALTOR, (808) 384-5645
Island Style Realty Inc.
I have contacted two agents who had false information on their website.  Both refused to correct it and told me to mind my own business.  If they are competing with me and fouling our market, is that not my business?
January 10, 2008 02:25 PM
Rainmaker
273,022
Sandy Nelson
your Olympia area Realtor
Riley Jackson Real Estate Inc.

Randy,

I believe it is our business. If they're Realtors they should appreciate a friendly hint from a colleage versus a formal complaint.

Sandy

January 10, 2008 03:57 PM
Ambassador
1,485,154
Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty
Sandy, you would think ethics would be common sense, but it's good for everyone to reminded to do the right thing.
January 23, 2008 10:19 PM
Rainmaker
273,022
Sandy Nelson
your Olympia area Realtor
Riley Jackson Real Estate Inc.

Gary, unfortunately it ain't so.

Sandy

January 24, 2008 10:27 AM
Anonymous
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Sandy Nelson

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