What is the Best Way for Buyers to Remember a Seller's Home?

By
Real Estate Agent with Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net TN License #315195

What is the Best Way for Buyers to Remember a Seller's Home?

I read an interesting post this morning that discussed how real estate agents may vary their marketing budget according to the price point of the listed property. One of the topics mentioned was the use of brochures or flyers left by the listing agent in the home for buyers to take. This agent felt no matter what the price point, a brochure should be left for buyers.

While I do agree there should be a brochure for buyers, my motives are slightly different than other agents.

The question agents should be asking is:

What is the best way for buyers to remember a seller's home?

I used to print fancy brochures with multiple photos as a takeaway for visiting buyers. I'm not sure there is any real advantage to this method. Sellers like them because they can see where an agent's marketing dollars are spent. I'm not convinced this is the best way to promote a listing. Therefore, I have since stopped this practice.

1021 Whitehall Drive Franklin TNInstead, I print a one page flyer with the exterior photo of the house on it. This flyer lists details such as the MLS number, square footage, number of bedrooms and baths and neighborhood amenties. However, the primary purpose of this flyer is to direct home buyers to a single-property website.

There, they will find lots of interesting information such as what's nearby, community info, area schools, a property map, city demographics, a photo gallery with 40-50 professionally shot photographs and a virtual tour.

This is especially nice for those out-of-town buyers who may not be familiar with the area or neighborhood.

Later, when the buyers are looking at their brochures trying to remember all the homes viewed that day, they can simply enter the single-property website url or use the QR code provided. The buyer gets to see the home all over again.

It's like a second showing.

This gives my seller a visual advantage over the other homes buyers may have viewed. Rather than the buyer just having a piece of paper in front of them with photgraphs, they get an interactive journey into the seller's home with information that may be necessary for them to make an informed decision.

My goal is to have buyers look at a seller's home more than once. They don't have to try and find it in the MLS, Trulia or Zillow. I have provided a simple way for them to get as much information as possible without being distracted by other listings.

The next time you're in a home and you see a fancy brochure, ask yourself, what is the best way for buyers to remember a seller's home?

 

Posted by
************************************************************************************ 
 
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Bill Burchard 06/03/2012 07:59 AM
  2. Joy Daniels 01/13/2013 04:30 PM
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Topic:
Real Estate Sales and Marketing
Location:
Tennessee Williamson County Franklin Franklin
Groups:
Marketing 101
Tags:
marketing tips
marketing your home
sellers advice

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Ambassador
1,073,663
Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Irene - This is just another way to stay at the top of mind for buyers.

June 06, 2012 12:26 PM
Rainmaker
1,196,894
Michelle Gibson
REALTOR
Hansen Real Estate Group Inc.

Tammie - My property feature sheets have definitely changed over the years.

June 08, 2012 07:02 PM
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Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Michelle - I was just out showing homes today with buyers. When we finished, the buyer had all the flyers in her hand and still couldn't remember one house from the other. But she kept bringing a property that I have on the market that got under contract in two days because she has visited the website over and over. She kept saying, you've got to find me a house like that one.

June 08, 2012 08:26 PM
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711,988
Jerry Newman
Texas REALTOR, San Antonio Military Relocation
Green Home Realty, 210-789-4216,www.Selling-SanAntonioHomes.com

Hi Tammy, I love your idea of leaving a custom made brochure of the home with a link to your single property website, where they can get more information about the community and schools. Those QR codes are great on printed materials. Excellent Topic for a Featured post.

Have a Great Weekend!

June 08, 2012 11:05 PM
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Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Jerry - Just another way to bring attention to our client's listings.

June 13, 2012 12:22 PM
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Tammie White

TW Realty Group, Franklin TN
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Franklin TN Homes Real Estate Blog by Tammie White of Benchmark Realty LLC is a Great Place For Real Estate Agents and Potential Buyers and Sellers to get to know more about Franklin TN Homes as well as other parts of Williamson County. Locations of visitors to this page