Creativity is the key to most any advertising campaign, Realtors® are no exception. Sometimes when trying to describe a property you simply have to be creative and come up with words that will catch the attention of the reader, sometimes it works better than others....
Plumbing sold separately: This phrase was used to promote a vandalized home in an ad on Loopnet.com, noting that the home had been stripped of it's plumbing as reflected in the price of under $25,000.
Fixer-Upper: Generally meaning the previous occupants kicked in all the walls and smashed all the windows before vacating.
Handyman Special: This one was owned by a guy who did his own work, you will likely get electrocuted turning on the kitchen faucet. The light fixtures in the basement are all wired with extension cords and the electrical panel is in the shower.
Cozy: Cozy is another word for so small that you will have to shower while on the toilet, you can reach the refrigerator from the sofa in the living room.
Easy Access to Highway: This typically means that your children will be at risk of 18 wheelers careening off the road and crashing through the front door. The sound of dump trucks rolling by will overwhelm the volume capacity of your big screen television.
Close to Airport: Your radio will fail to pick up your favorite stations without the noise and chatter of Air Traffic Control blasting through, the supersonic jets taking off will likely strip the shingles from your rooftop.
At a loss for words: Not every advertising choice is a great one, sometimes the agent may be at a loss for words and just go with whatever pops into their head. Really, if you have any doubts please ask your broker before using words like PUKE!
Lake View: This typically means that if you ascend to the rooftop and stand on your tip-toes you will catch a glimpse of the lake on the other side of the busy highway you have access to.
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