RainMaker Boot Camp Draft Review Class: Video Reviews of Blog Posts

By
Education & Training with ActiveRain University

In this class Bob breaks down 5 different blog posts from members of ActiveRain. Each member has been involved in the Boot Camp series and has been taking classes on how to blog, what to write about and how to get your posts to rank better in the search engines.

Bob takes a look at each post to see how it ranks already in Google and what can be done to make the post rank better. If you've ever wanted to see practical advice on real posts, take a look at the videos below.

Video #1: Posting Your Listings

Should you post your listings? Yes. Is there a better way to do it? You bet there is. In this video, Bob takes a look at a blog post from John. John has posted about one of his listings. While he does a good job of focusing on the features of the property in terms of where he focuses his keyword strength, is there something else John could do to make his post more timeless? Think about your listings in terms of 'how could someone find it if they didn't know about it already'. Watch the video to see what we mean.



Video #2: Targeting Subject Matter

Bob couldn't tell if Lynn was attempting to rank for the condo building she had written about, or if she was trying to be the go to resource for Fannie Mae approved condos in Atlanta. Ends up she wanted to rank for Fannie Mae approved condos in Atlanta and she did just that. In this video Bob explains how to build a hierarchy of posts that all benefit each other, at the same time getting you ranking in the search engines.



Video #3: Targeting a Neighborhood

Matt does a good job of getting his post to rank in the search engines. In fact, it ranks just behind the HOA website for the neighborhood he writes about. He makes good use of his links and has a direct path back to his website. Because his post is already on the first page of Google, Bob really drills down on his exact use of his keyword phrase and makes a few small suggestions about cleaning up the content. In the end, this is a great post to build on and Matt has the foundation of a post that could rank in Google for years to come.......assuming he continues to add valuable content that will compel visitors to reach out to him.



Video #4: The Geography of Keywords

Dorette has the foundation of a good post. But her keyword phrase is just a little too long. She ranks for certain things, but not exactly what she was targeting. Bob takes a look at how throughout the post, she doesn't remain consistent and possibly covers too many terms. It's always a good idea to start out knowing what you want to target and staying consistent throughout the post. With a few minor tweaks, she'll be right where she wants to be. You might even consider making a few tweeks after watching this review.



Video #5: Choosing a Keyword Phrase

Kim and Kristine have fantastic content. They have a few things that will require updating from time to time, but the content of their post itself is very strong. But their title, and therefor the keyword phrase they wish to rank for is sending mixed signals, as is their use of the keyword phrase thoughout the post. Bob makes some suggestions to get them really targeted in on a specific phrase. And don't forget those links driving people back to your website. Calls to actoin are a must! Do you always have that call to action? (these two are on the ball and have already made the suggested updates to the live version of the post)



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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Scott Fogleman 07/22/2012 03:10 AM
Topic:
Real Estate Best Practices
Tags:
rainmaker boot camp

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Show All Comments
Ambassador
1,163,332
Michelle Carr-Crowe-Selling Silicon Valley Homes in Top Schools San Jose, Cupertino, Saratoga, Palo Alto-Just Call 408-252-8900
Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Are there written transcripts of these somewhere?

Jun 04, 2012 04:09 PM #1
Rainmaker
496,039
Jan Green
Scottsdale, Phoenix, Cave Creek, Carefree, Fountain Hills - Scottsdale, AZ
RE/MAX Excalibur Scottsdale REALTORĀ®, GREEN

Thanks loads for this video review.  I definitely picked up some new tricks for my next blog!

Jun 04, 2012 04:55 PM #2
Rainmaker
85,128
Rob Rosa
BHHS NE Properties - East Hartford, CT
Personal Real Estate Expert

Some good ideas here.  I appreciate it.

Jun 04, 2012 05:50 PM #3
Rainmaker
154,476
Richard and Jean Murphy
Harborview Properties - Portland, ME
(207) 712-4796

Now I have more work to do. Thanks, I think.

Jun 05, 2012 03:43 AM #4
Rainer
184,616
Dimitri Matsis-REALTORĀ® (818) 599-6083
Troop Real Estate Inc. Westlake Village CA - West Hills, CA

Hi Bob,

This whole post is very educational, especially the listing blog of the house in Washington state. There is nothing wrong with getting under contract in a week’s time.

Thanks for the post.

Jun 05, 2012 11:24 AM #5
Rainmaker
246,905
Bill Dean
Worth Clark Realty St. Louis, Mo. - Fenton, MO
William Dean - Broker, Salesperson

I think a lot of agents including myself get a bit overwhelmed by the really good listing posts like these and block them selves from posting because they don't know how to add all the links, videos and etc. and end up not wanting to post a "basic" listing.  Where can we find a step by step guide to get started?  Thanks.

Jun 05, 2012 12:25 PM #6
Rainmaker
835,448
Lyn Sims
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg Homes

Fabulous info. I saw the one that you reviewed for Lynn & I agreed that her target objective probably wasn't met. Good suggestions on how to accomplish that.

Jun 05, 2012 01:59 PM #7
Rainmaker
159,241
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Absolutely love this format as I can listen, and re-listen to the points that I really need to digest ... and I can do it late at night when there's more time for this material.

 

THANKKKKKKKKKKKKKKKKKKKKKKKKKS!!!

Jun 05, 2012 08:18 PM #8
Ambassador
388,718
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor

That certainly is a lot of content for one blog post.  Thanks for the advice!

Jun 06, 2012 08:41 AM #9
Rainmaker
1,280,997
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

i went through each and every one of these.  My wife is taking the class under my membership.  I learned some stuff.  However, I thought with Penguin over use of our key phrase would get us punished.  I have been doing deviation of the same theme all in one post.

Rose Garden Homes in Brentwood

Rose Garden Homes for Sale

Buying a Rose Garden Home

Rose Garden Living

Brentwood's Rose Garden

all in the same post.  Am I off track here?

Jun 07, 2012 04:00 PM #10
Ambassador
670,240
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

No Gene you are not off base. Having those semantic uses of the keyword phrase is great. You are not going to hurt yourself by using the keyword phrase 3-5 times. But having good variation of semantic phrases will help too. Basically just write really great content and you'll be fine either way :-)

Jun 11, 2012 07:18 AM #11
Rainmaker
243,683
Suzanne Strickler
Weichert, Realtors - Wayne - Havertown, PA
Real Estate Information Blog

So far I've watched the first video and got some good pointers for posting my listing. I'm sure there is gold in all 5 of them.

Jun 20, 2012 08:20 AM #12
Anonymous
Anonymous

 
 

Hi Bob,  Thank you so much for the information.  I have a few minutes this morning and am going through and tagging all the resources for a later read.  This one is excellent.  Thank you so much for the share.  

Sep 30, 2012 08:27 AM #13
Rainmaker
1,427,331
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The way we all do what we do with style, strategy, creativity makes AR one sweet platform to learn from, contribute too! Thanks for showcasing a few of the real estate blogging post troops!

Dec 12, 2012 06:07 AM #14
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