Writing Posts About Your Passions Will Get You Real Business!

By
Real Estate Agent with International Properties and Investments LLC
http://actvra.in/BT8

Writing Posts About Your Passions Will Get You Real Business

We just received an email from a buyer who is moving to Wellington. She found our ActiveRain blog. What was she researching for that brought her to our blog? She is a homeschooling mother who is relocating to Wellington Florida. writing with passion

Homeschooling is one of my personal passions. I am an advocate and believe that all parents have the right to choose the education for their children and that includes homeschool. 

I love to write about our homeschool journey on our ActiveRain real estate blog. There are a lot of people that believe that is not a very smart thing to do while the opposite is really the truth. When I write about our homeschool journey as well as the homeschool facts and how you can homeschool when you move to Florida I connect with home buyers and home sellers who homeschool their children. With over 2 million children being homeschooled the chance of our connecting with homeschool families is pretty good. 

Whatever you are passionate about is what you should blog about. If you are a doctor and you are passionate about helping children with autism then you should be writing about that and with passion. Readers feel the passion through your words. Even though they can not hear you speaking to them vocally they can hear your heart beating right through that keyboard. 

This buyer shared with me me in her very personal email how grateful she was to connect with a homeschooling agent.  She said it was a joy to read all of my homeschool posts and feel my love of homeschool through my writing. She told me in her email about her child she is homeschooling as if we have been friends for a long time. 

This is the connection that cements relationships. All business is about the relationship you have with your customers. People do business with people they know, like and trust. They get to know you by reading your posts, the begin to like you because you are writing about something they are very interested in. It has to be more than about business. You set yourself apart from your competitors when you write with passion on different subjects that you are interested in. 

Then they trust you. This is proven through the heartfelt phone calls and emails you will get after that connection is made through your writing. 

We have a wonderful buyer that we get to work with who is already connected to us and that was all done through our blog. 

Keep on blogging. Don't listen to those who tell you to make your blog sterile and only about real estate. There is so much more to life. You want to stand out from the boring, sterile and lack of passion blogs and articles that fill the internet. People don't care how much you know until they know how much you care. 

Care about something. Share that with the world. Connect with others and you will find your perfect fits - like kind- buyers and sellers who are ready to do business with you. 

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Ambassador
1,928,102
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Tammy- You just don't fit in the box:) Thank God for that! Who wants to fit in a box, I mean for real? Expression of your God given talents is what we each truly desire so I am super glad you were homeschooled! 

Jun 01, 2012 05:27 PM #15
Ambassador
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Love it!

Jun 01, 2012 05:28 PM #16
Ambassador
1,344,362
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Selling Daytona paradise for heavenly good prices

Katerina - "suggested". There is new "Challenge" and it is all about that to write. how often, how many... What they are naively missing is that it is not how many and when and about what...

What is really important - writing form the heart. Passion. If it is not here, no amount of points would help.

Jun 01, 2012 10:21 PM #17
Rainmaker
583,485
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Coach Kat,

That makes perfect sense!  You have such a great way of explaining things which makes you the wonderful teacher you are - for us and your kids!

Have a great weekend!

Jun 02, 2012 12:17 AM #18
Rainmaker
353,399
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

You are right - writing about real estate all the time is not interesting for most people.  Unless they are other real estate agents. LOL

Jun 02, 2012 03:39 AM #19
Ambassador
1,653,033
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

It is apparent that the book "Crush It" is in your library. . .

 

 

Jun 02, 2012 05:10 AM #20
Rainmaker
855,795
Fred Carver-Top Realtor Victoria, BC
Re/Max Camosun Victoria BC Real Estate - Victoria, BC
Accredited Victoria BC Real Estate Consultant

Hi Katerina...Great advice, you soon see your post getting read more too when you write with and about your passion.

Cheers, have a fun and successful weekend.

Jun 02, 2012 09:15 AM #21
Rainmaker
662,546
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Oh Katerina.... You know how I feel about this. It is work in progress... work in progress. :-)

Jun 02, 2012 09:16 AM #22
Rainer
204,518
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h

Wonderful advice.  I have generally tried to be "approachable" on our facebook page since that forum seems to call for that.  In blogs I think I'm "all over the place" with the tones of my blogs.  I may need to look at this more closely and become more consistent.

Jun 02, 2012 10:43 AM #23
Ambassador
1,928,102
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

The wonderful buyer that called us because of the homeschool connection spoke on the phone to me today. She is moving here next week. She said, you sure do write with passion! So she read this post! Isn't that amazing! She and I made a connection and now she is reading our blog all the time:)  I love it! 

Jun 02, 2012 05:23 PM #24
Ambassador
1,928,102
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Eileen- I know it is for you and you have come a long way GF! 

Jun 02, 2012 05:24 PM #25
Ambassador
1,928,102
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Jon- Thanks a bunch! I would find it quite boring to read anything that was not written with passion or at least a caring heart:) 

Jun 02, 2012 05:24 PM #26
Ambassador
1,928,102
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Fernando- It is in my library but I have not read it yet. Right now I am reading, The 10X Formula and Whatever Happened to Penny Candy and my son is reading a biography about Babe Ruth to me. I read several books at a time.  All non-fiction. Katerina 

Jun 02, 2012 05:26 PM #27
Ambassador
1,928,102
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

DeeDee- Thank you, we are at baseball most all weekend. Tristan is on the All Stars team and we are travelinng around playing the rest of the All Star teams in our county for the seeding games. Having fun watching our son pitch. 

Jun 02, 2012 05:28 PM #28
Ambassador
1,928,102
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Debbie- LOL! Yes, that is correct. But even then it will get boring:) Mixing it up helps strike a good balance in writing. 

Jun 02, 2012 05:28 PM #29
Ambassador
1,928,102
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Fred- That is right! Make it a fabulous weekend:) 

Jun 02, 2012 05:29 PM #30
Ambassador
1,928,102
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Mark- Blogging is like your voice. Not everyone feels comfortable on FB but in the privacy of their own spaces they will read blogs. We all read blogs:) So it makes sense to connect in that way. 

Jun 02, 2012 05:30 PM #31
Rainmaker
244,766
Kim & Kristine Halverson
www.KimAndKristine.com, Santa Monica Real Estate :) - Santa Monica, CA
Realtors, Santa Monica Real Estate, CA

Thanks for the support!  My passion is great food.  I have been carrying my camera around with me and taking pics.  Kristine

Jun 02, 2012 09:13 PM #32
Ambassador
2,035,509
Todd Clark
Keller Williams Realty - Beaverton, OR
Broker - Beaverton, Oregon Real Estate Expert - (503) 524-9494

2 of my last 3 clients have been homeschool parents as well and they all found me because of my posts on the subject. 

Jun 02, 2012 09:51 PM #33
Rainer
71,505
Bas Panch
SCV Home Buyer - Valencia, CA

Hi Katerina,

I think when you are passionate about something it draws people to you and makes them want to do business with you because they believe you will be just as passionate about your work. I for one find you to be a very warm and inspiring Wellington short sale agent and would happily entrust my real estate needs to you anytime. Keep it up!

Jun 04, 2012 06:52 PM #34
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