This is one of the most misunderstood aspects of the online consumer. Having easy access to great amounts of real estate information and having become very accustomed to researching during college or university, these consumers typically turn to the internet for information even if they’re not currently actively seeking a home.
They often start their online research several months before they begin seriously looking at houses. So it’s key you ask these people at what stage they’re at in their home search and give them what they want, when they want it, and in the way they want it.
They will probably contact you by email, so reply to their requests via email. It’s a great way of sowing seeds that will blossom into sales once these prospects start searching for a home.