Sometimes The Truth Hurts.... But It Needs To Be Shared!!

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/C94

Do we write to make our readers enjoy the message or do we write to relay the truth?  Not everything is on a positive note in the real estate business.  We need to tell the story as it is and not as someone might want it to be.

Builders are a sensitive breed.  They tend to embellish to make themselves appear successful to others, even in tough times.  Some could be hanging by their fingernails but they relay that the market is doing well, in order to “save face.”

It’s important for the public to know the truth about the present market conditions.  If they are improving, shout it out; if they are leveling off, that needs to be stated; and if the market is still tanking, the buyers in your area need to know that.  The truth needs to be stated. 

People are not oblivious to the current market conditions.  All areas are different, and real estate is local.  Whatever type of market you are dealing with at this time in your area, make it known.  There will be a deal waiting.  It may not be a transaction in favor of the seller in your marketplace, but the buyers will appreciate it!! 

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Ambassador
626,781
Doug Rogers
Bayou Properties Realty - Pineville, LA
Your Pineville Louisiana Agent

The best way  to lose credibility is to be caught in a lie. "The market is great, we are selling six homes in this subdivision each week", when in fact nothing has moved in a month goes beyond puffing.

June 07, 2012 08:22 AM #11
Rainmaker
1,970,827
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Lottie....yes, that's our job...

David....we need to be credible...

Aimee.... glad to hear your market is rallying...

Doug....  that happens too often and it shouldn't....

June 07, 2012 08:26 AM #12
Ambassador
959,036
Kristin Hamilton
Keller Williams Realty - Redlands, CA
(909) 557-6966, CDPE, SFR, CHS-Redlands/Loma Linda

Hi Barbara,

Great post and the truth should be told by us if possible. Thanks for shouting it out. I agree with you, market reports are so informative to the readers and I think the charts are fun to make on Excel.

 Have a great day.

June 07, 2012 08:59 AM #13
Rainmaker
1,970,827
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Kristin.... I agree.... I use powerpoint for pie charts.....

June 07, 2012 09:26 AM #14
Ambassador
1,642,639
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

They do it because they gain nothing negotiating out of (honest) despair.. 

June 07, 2012 10:16 AM #15
Rainmaker
1,970,827
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Fernando....it is what it is..... we have to be honest about it....

June 07, 2012 10:28 AM #16
Ambassador
293,451
Linda K. Mayer
License # 01767321 - La Verne, CA
Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST

Barbara, this is so true.  I work with someone who says things are always "great".  The problem is that makes them look fake because as we all know, everything cannot always be great...  It brings your credibility into focus.

June 07, 2012 12:08 PM #17
Rainmaker
421,636
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

The truth may hurt but the pain of lying is exponential! Spot on!

June 07, 2012 01:02 PM #18
Ambassador
758,441
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Everyone has a duty to relay their local Real Estate knowledge of the market.  If it ain't hot for sellers, then sellers need to price accordingly...if it's not hot for buyers they need to offer accordingly :)!  Either way, being honest is the best bet IMO.  

June 07, 2012 01:03 PM #19
Rainmaker
1,970,827
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Linda....I really dislike hearing agents tell potential clients the market's on fire.... it's so phoney...

Joanna.... so well stated.... hope all is well with you...

Brenda.... being honest is the only way....

June 07, 2012 01:08 PM #20
Rainmaker
336,991
Jennifer Prestwich
Henderson, Thornton, Broomfield and Westminster - Henderson, CO
Your Castle RE Colorado

I cannot tell you how many clients I have had call me because they appreciated the fact that my marketing reports include a comment stating that "now may not be the best time to sell."  As a result, I have 2 new listings coming to market over the next month, and 4 others likely to make a move in the next 6 months.  If we want to be seen as professionals, we need to act like professionals!

June 07, 2012 02:50 PM #21
Rainmaker
1,970,827
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Jennifer..... and you do a fantastic job of conducting yourself like a professional and telling it as it is.....ma

June 07, 2012 02:54 PM #22
Rainmaker
591,694
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

Hi Barbara, I got a buyer client and a sale from a post on problems in an Ocean County retirement community!  Clients want honesty...the good, the bad and the ugly!

June 08, 2012 08:55 AM #23
Rainmaker
1,970,827
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Laura.... potential clients expect and deserve the truth.... many never get it...

June 08, 2012 08:59 AM #24
Rainmaker
644,667
Wayne and Jean Marie Zuhl
Hallmark Realtors - Clark, NJ
The Last Names You'll Ever Need in Real Estate

There's really no benefit, and in fact great harm, when you blow sunshine at someone. It's unethical to misrepresent the market in such a manner. Either way, you lose the respect and trust of your clients.

June 08, 2012 10:14 AM #25
Rainmaker
1,970,827
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Wayne and Jean....yes, you do lose credibility..... and that's not a money maker....

June 08, 2012 10:53 AM #26
Rainmaker
215,818
Tom Bailey
Crystal Coast Realty & Home Services, LLC - Atlantic Beach, NC

Barbara, telling the truth is paramount! Clients will figure out that you are spinning things. When they do nothing else you say will be believed. 

June 09, 2012 03:33 PM #27
Rainmaker
1,970,827
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Tom....people are not stupid....they know what's happening and we need to be truthful about it...

June 09, 2012 03:42 PM #28
Rainer
63,495
Eric Salonga
The Salonga Brothers at Reed Realty - Ceres, CA
Your Key to the Central Valley

Consumers are savvy and they always find out the truth.  Some developers say things are always great yet they have empty lots that have been sitting there for years with no indication of new houses to be built.  Thanks for keeping them honest Barbara.

June 12, 2012 07:29 AM #29
Rainmaker
1,970,827
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Eric.... it's the only way to move that inventory.... lies and half truths don't sell property.

June 12, 2012 07:44 AM #30
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Rainmaker
1,970,827

Barbara Todaro

"New Franklin MA Homes"
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