When I signed up for Zillow premier agent a month ago, it was a much better deal to buy a zip code, then just be a premier agent. By getting listed as one of a few buyers agents in a certain area code, you also became a premeir agent. Zillow added a "3rd spot" to each area code this week. I picked up 3 more zip codes that are my main area of business (Fishers and Carmel). It is not cheap, but I'm excited to see what kind of leads I can generate over the 6 month commmitment period. I figure one closed deal pays for it all, and anything more is money ahead. I really do think Zillow is going to be the premier search engine for buyers going forward. The MLS systems are always going to be there, and much better for agents, however I believe Zillow is going to be takin over where most buyers search for homes in the years to come. Should be interesting to see how it shakes out.
View my Zillow Profile. http://www.zillow.com/myzillow/Profile.htm