The right Signage in the right places equals FREE billboard space

By
Real Estate Broker/Owner with (808) 226-1095 or (831) 626-4000 CA #01772851 HI #RB-21268

Oceanfront Property for sale Crescent City CADriving

Driving into a town around California you start seeing those big billboards advertising hotels, restaurants and gas stations. What you DON'T see is billboards for real estate brokerages. Why not? Probably because it is very EXPENSIVE advertising. So how do brokerages make up for this lack of advertising?

Find listings at the edge of town on major road arteries and stick highly visible signs on them.

When I became a broker, the first thing I did was look for these type of listings. Now when you drive towards Crescent City in Del Norte County, Northern California along the Redwood Highway, or as it is more formally called, US Highway 101, there I am. Fabulous big red signs with a minimum of text, always with my name and phone number.

1. Rolling into town from the south, the first sign is at 1400 US Hwy. 101, my oceanfront Beachcomber Restaurant "for sale" sign. For more information see, www.oceanfrontcommercialrealestate.com

2. Rolling into town from the north (after having crossed into California from Oregon 20 miles to the north) and east (coming from I-5 along US Hwy 199 towards the ocean) there is my sign at 1200 US Hwy. 101, my residential development lot of almost 17 acres "for sale" sign. For more information see, www.crescentcitydevelopment.com

3. And in the middle of town, in the area of most of the hotels and across from Oceanworld, the most popular tourist attraction of our area, there is my sign on 305 US Hwy. 101, my commercial vacant lot "for sale" sign. For more information see www.crescentcitysales.com

4. And when you head towards the ocean, the scenic drive, you can't help but see the fabulous big red beautiful sign by 1500 Pebble Beach Drive, the oceanfront home "for sale". For more information see www.1500pebblebeachdrive.com

These four "for sale" signs are the cornerstones of my "billboard" signage currently. And, of course, there are smaller, less prominent listings yard signs here and there in between.

NO WONDER CONSUMERS TELL ME, "I SEE YOUR SIGNS EVERYWHERE, YOU MUST BE A POPULAR AGENT/BROKER."

And you can bet that when any of these are sold, I will very actively go out and find replacement listings for them. In fact, why wait? Two billboards are better than one!!!

Hella Rothwell Real Estate Broker, California

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www.hellahawaii.com

Let me be your independent real estate broker for oceanfront and oceanview property in California and Hawaii.  If you are a seller/owner, I will travel to your property to help get it ready for sale, then list and market it. If you are a buyer, I will preview property on your behalf. Certain restrictions apply. Please call me to discuss how I can help you.

Search Hawaii Listings on www.HellaHawaii.com

Member: Honolulu Board of REALTORS, National Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, California Association of REALTORS.

 

________________________________________________________________

Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 808-226-1095 or 831-626-4000 

Fax 1-877-822-9332

www.HellaHawaii.com

www.HellaRothwell.com

www.93921.com

HAWAII OFFICE: 1128 Ala Napunani Street, #1809, Honolulu, HI 96818

 
CALIFORNIA OFFICE: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

 
Email: HellaRothwell@gmail.com


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Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

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Rainmaker
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Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

A good for sale sign will always out perform any other ad.

Jun 12, 2012 10:21 AM #1
Rainmaker
1,067,934
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
PasadenaCA Real Estate Representation 818.516.4393

Hello Hella -- short, simple and very direct message -- of course, that red color really stands out too!

Jun 12, 2012 10:23 AM #2
Rainmaker
574,485
Hella Mitschke Rothwell
(808) 226-1095 or (831) 626-4000
Hawaii & California Real Estate Broker

Tim: That is my belief too. I think agents who stick those little mass produced signs on their listings are missing a bet.

Michael: I don't understand those washed-out signs that are crammed with information. When I was an agent, my broker had those and I almost never got calls from my yard signs. Now? LOTS EVERY DAY. You tell me what works!

Jun 12, 2012 10:45 AM #3
Rainmaker
166,467
Stephanie Arnett
Coldwell Banker SRE ~ Starkville, MS - Starkville, MS
SRS, IMSD, Broker Associate, REALTOR

love it!!

Jun 13, 2012 06:56 PM #4
Rainmaker
574,485
Hella Mitschke Rothwell
(808) 226-1095 or (831) 626-4000
Hawaii & California Real Estate Broker

Steph: And it's not just for out-of-towners, everyone IN town says the same thing.  I went into a bank recently with a new manager and, seeing my debit card, asked "how is real estate?" NAME RECOGNITION.

Jun 13, 2012 07:38 PM #5
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Hella Mitschke Rothwell

Hawaii & California Real Estate Broker
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