Select A Niche Or Two...Target Marketing Will Make Your Phone Ring

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/CLL

Agents need to work in sectors of the business that produce income.  One of the advantages of working as a real estate agent is that we can continually change our niche.  If you don’t have a niche, it would be very wise to determine what phase of the business is selling in your area and make that your niche.

We can have more than one niche; we can continually change our niche as the market changes; and we can continue to work other parts of the business in unison.  We can have our cake and eat it too.

Yet, there are many agents who do not have a niche.  The only factor that’s required to make a phase of real estate a niche is knowledge of that product.  If short sales are your niche, make sure you are well versed in short sales, as an example. 

Target marketing of a niche is a very successful way to make your phone ring.  It is easily accomplished with direct mail marketing, online marketing and integrating of the two.  The real estate market is coming back to life, and if you want to be a part of that initial energy focus on a specific niche or two in your area.  You’ll be thankful you did when the market changes again, and you are able to change with it because you understand the concept of having a niche.

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  1. Winston Heverly 11/17/2012 09:01 PM
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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
Real Estate Rookie
RE/MAX Active Rain Bloggers
Posts to Localism
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Tags:
selecting a niche in franklin ma

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Rainmaker
1,828,048
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Bob.... I'd select an area of luxury homes or select a size of a home for first time home buyers.... or select all 4 bedroom homes for the growing family.... select these listings from an area with good turn over....if luxury homes are selling, market to luxury homeowners, as an example....

June 22, 2012 01:18 PM
Rainmaker
1,828,048
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Marte.... that's a standard thought....they don't understand....

Kimo....thanks....

June 22, 2012 01:19 PM
Rainer
57,445
Wayne Jackson
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake
Lakeshore Realty 208-714-4109

Good post Barbara. I have seen this before but it's good to have a reminder.

June 23, 2012 06:33 PM
Rainmaker
1,828,048
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Wayne.... it's always good to be aware and put this into motion...

June 24, 2012 04:45 AM
Rainer
45,004
Jairo Arreola
VA Home Loan Specialist - SF Bay Area - South Bay - San Jose
Aladdin Realty

Great Post Barbara! I have developed my niche with Veterans. It has worked out great and I enjoy helping them out =)

June 25, 2012 09:49 PM
Anonymous
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Rainmaker
1,828,048

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.