Should a Website be a Superstore or a Boutique?

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

Should a Website be a Superstore or a Boutique?Many, many years ago when the Internet was still in its infancy and few had even heard of the World Wide Web I was given, what was then, some very sound advice:

“If you want to be at the top you must narrow your focus and be the best in covering one topic.”

You see, at first I tried to have as much varied and diverse content as I could, thinking that there would be a myriad of possibilities for someone to stumble upon my site.

Instead of getting more visits, the site just languished alone and unrecognized by search engines.

After getting my good advice, I tried to decide what kind of content would separate me from others. I enjoyed the Great Smoky Mountains National Park and had a few film photos and “SmokyPhotos.com” was born!

To this day, any Google search using the term “photos” and any permutation of the Great Smoky Mountains National Park returns SmokyPhotos as the number one Smoky Mountains Photo site! Even the former President of the United States used SmokyPhotos as a source for background photos for a speech!

But alas, the days of the “boutique” websites are numbered. As more and more mega-sites continue to gorge on all kinds of content, the “little guy” must be content to scavenge the crumbs that fall of the table.

The “Superstore” sites that offer everything AND dominate the search engines and it will not be long before many of the smaller sites fade into obscurity.

I have lived through the entire evolution of the Internet and have seen many changes for the better, and some that I don’t like very much.

But I will continue on with my “boutique” sites as long as it is economically feasible to do so.

Which, at the rate we are going, may not be much longer at all!

Great Smoky Mountains National Park by Richard Weisser and SmokyPhotos.

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Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Barbara Martino-Sliva 06/22/2012 05:56 AM
  2. C. Lloyd McKenzie 06/22/2012 12:52 PM
  3. Gabe Sanders 06/25/2012 03:37 AM
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Ambassador
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Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

I have several boutique sites, and one major supersite as well, for my area. Niche sites still dominate for google results when you go for a targeted buyer.

June 23, 2012 12:31 PM
Rainmaker
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Eric Michael
Metro Detroit Real Estate Professional 734.564.1519
Remerica Integrity, Realtors®, Northville, MI

Richard, I heard something the other day about Walmart getting into the real estate game. Is this what you mean by "superstores?"

June 23, 2012 04:19 PM
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Bob Crane
Forestland Experts! 715-204-9663
Woodland Management Service

Great advice Richard, with the sheer volume of information on the net, anything but a narrow focus just gets buried.

June 23, 2012 05:52 PM
Rainmaker
971,016
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

Richard, I agree with Renee - and also think that the riches are in the niches. Boutique sites, isn't that the hyper local that is being promoted so much?

Sharon

June 23, 2012 06:44 PM
Rainer
238,358
San Antonio Texas New Homes for Sale
www.sanantoniotexasnewhomesforsale.com

Hi Richard ...Very good article ! It sure does raise questions for business strategies...

Quite a few great responses on different directions and perceptions .... 

June 25, 2012 04:18 AM
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Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale
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Additional Information

Author Bio: Richard Weisser is a Georgia real estate broker, licensed auctioneer, and has been writing about Georgia Real Estate since 1999.

Coweta Fayette Real Estate offers opinions and helpful information to consumers and real estate professionals in the Coweta County Georgia area.

Coweta Fayette Real Estate allows you to search the entire Georgia MLS for free with NO registration required!

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