Sitting in the sunshine...

By
Real Estate Agent with Coldwell Banker Vision

chairsI just finished this awesome real estate course that gave great detail to marketing to your SOI (sphere of influence).

The recommendation is to go for the soft sale and targeting those that care about you and your business through non-business events.

Does this justify the sunburn I'm hosting from the park yesterday? My shoulders will be telling a warm story for a few days yet, but we had a nice time swimming with a friend, past client and avid supporter of my business.

The only business we talked about? The need for me to answer a text or two. 

In the meantime? We built sand castles, watched fish swimming in the lake and entertaining the little ones for hours on end. It was great!

The best part? I really do believe that the soft touches make a difference. I believe that we should all take a day at the beach once in awhile and show our true colors (hopefully it's not stark white but filled with a little tan).

It isn't everyday that the sun is shining, the kids are happy and a mom gets to socialize. What's better? My clients get it. Both buyers and sellers. They encourage my days off and I love, love, love that they are so generous. Perhaps that is why I spent a day at the beach eyeing these beautiful comfy camp chairs that were soaking hot toes in the 'freezy' lake water.

If you are looking for a new home in Minnesota and wanna see a bit of lake front on the way let me know! We love playing with lake shells!

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Praful Thakkar
Keller Williams Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lindsey, day off at a beach is always refreshing - and welcome for sure. Nice idea.

Jun 23, 2012 11:20 PM #1
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Michelle Carr-Crowe-Selling Silicon Valley Homes in Top Schools San Jose, Cupertino, Saratoga, Palo Alto-Just Call 408-252-8900
Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

And the burning question is...which course or class were you taking?

Jun 23, 2012 11:49 PM #2
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Phil Leng
Keller Williams Eastside Market Center - Kirkland, WA
Phil Leng Team - Residential Real Estate Experts &

Hi Lindsey,

Time off is good time, whether with a friend or alone

PHi

Jun 24, 2012 03:08 AM #3
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Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Short Sale - CDPE, REDS

Staying in front of your SOI in whichever ways you choose...and they are comfortable is a great way to stay on top of your business.

Jun 24, 2012 03:50 AM #4
Rainmaker
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Carol Faaland-Kronmaier
Weichert, Realtors; Hillsborough - Hillsborough, NJ
PhD, e-PRO, Manville, Hillsborough, Somerset NJ Homes

Lindsey, I agree that the soft sell works better!  There are many ways to remind friends and acquaintances that you are in Real Estate.  A fun day at the beach would definitely be on my short list of fun.

Jun 24, 2012 03:52 AM #5
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Linda Blumenthal
Hamptons Edge Real Estate - Buyers Agent - 631-413-7393 - Westhampton Beach, NY
CBR - Certified Buyers Representative

Not every move is business.  We need to enjoy life to the fullest and appreciate every moment.  Enjoy the day!  

Jun 24, 2012 04:56 AM #6
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562,256
Lindsey Hasford
Coldwell Banker Vision - Elk River, MN

Michelle - It was a class offered by the state association. :)

Jul 05, 2012 08:51 PM #7
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Lindsey Hasford

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