Don't Let Your Facebook Posts Slip Away- Improve Your EdgeRank Score!

By
Real Estate Assistant with RealSupport Inc.

Did you know that the less interaction your Facebook page receives, the less your posts will actually be seen by your fans?  It’s sad, but true!  Now, this may seem frustrating to you as you are finding you only have time to post to your Facebook page a few times a week.  With this news, you begin to wonder, “is it even worth posting to my page?” 

Overall, it just doesn’t seem fair.  So, how does Facebook determine what’s seen by your fans?

Here’s how it works. Your brand page's EdgeRank score (Facebook's algorithm for determining how content is featured in the News Feed) is determined largely by user interactions. If your EdgeRank drops, your updates can fade away, meaning users won't see them and may not interact with your page. That will result in an even lower EdgeRank. 

Now to the real question: How can you turn the tide of your EdgeRank score?  Recently, Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies, pointed out three ways to build your fan engagement on Facebook.

1. Post Photos- The rise of the Pinterest underscores how much people love images and, more importantly, love sharing them. Visual marketing is about creating what Amy calls “relevant viral content,” which is content your core audience can't resist sharing.  Whether you post beautiful home pictures of your latest listing, funny pictures of your dog or something you feel will inspire others; pictures are a great way to interact with clients.

2. Ask Better Questions- If you pose questions and get only silence, you might be asking the wrong ones. Before posting a question, put yourself in your fans' shoes: "Would I really take the time to answer this?"  Yes or No questions will often get a response because they’re quick for people to answer.  Also, asking for feedback or posing quick fun questions like, “Where would you rather spend your vacation?  Beach or Mountains,”  will often get a lot of interaction.

3. Use Video Teasers- Video can quickly establish rapport and, on Facebook, that goes a long way. Just remember to keep the videos short -- one to three minutes at most.  Again, a few ideas would be to ask a question or offer a quick home tip!  These are easy to do and will engage your audience!

As you consider ways to increase your EdgeRank score; I hope these tips are helpful!  Gaining client interaction on Facebook will ensure your posts are actually seen by your fans and will keep your business at the forefront of their minds.

If you’re concerned that you’re not getting enough posted to your page and would like us to handle your Facebook, Twitter and other social media sites for you, please let us know!  Our experienced Social Media Specialists are great at finding ways to engage your audience while keeping the information local to your community and their interests!

Contact us today to get started!

Allie Coyle
Blogging & Copywriting Specialist

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  1. Mark Woodward 06/28/2012 06:20 PM
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Rainmaker
545,334
Corinne Guest
Find Your Barrington Dream Country Suburban Home
Managing Broker-Barrington Realty Company

I seriously have to wonder at the value of this. So what if my Edgerank is lower that it should be. I agree with social media marketing but I think we can get too wrapped up in these technical little things. Sorry just how I feel. I prefer to spend time writing blogs and getting visitors to my web site where consumers can do so much more.

June 30, 2012 06:50 AM
Ambassador
790,419
Bob Crane
Forestland Experts! 715-204-9663
Woodland Management Service

thanks for the tips, I generally dont get too excited about facebook, but rethinking that strategy as of late.

July 02, 2012 05:30 AM
Rainmaker
206,229
Carrie Gable
RealSupport, Inc. - Real Estate Virtual Assistant
RealSupport Inc.

WOW! Thank you all so much for your comments on our blog post! We were so honored to be featured, and we're glad that so many of you found this blog so helpful and informative. Facebook is an important part of online marketing today, and it's imperative that you do EVERYTHING that you can to get noticed.

Mark, we're glad to hear that you'll be incorporating our advice! We highly recommend keeping your content as "visual" as possible. People just respond better to photos, videos and infographics. People prefer to see that and comment on it. Keeping things humorous is also important. People love to laugh and those posts will get a lot more attention, as well.

Donna, we're glad that we could shed some light on your question! What so many fail to realize is that Facebook is about interaction, not advertising. You're not going to be seen if your page is one gigantic ad for your services. That's why it's so important to loosen up and focus on being interactive, not uber-professional.

Joy, we hope that these tips will prove to be helpful to you! Please let us know if you have questions about how to implement them. It takes some practice getting the hang of things, but you'll be glad you used this approach once your page starts getting some more viewers!

Barbara, you're absolutely right! Pictures do get a lot of attention, as do videos. There are so many studies out there that show that visual marketing content is far more effective than text. Utilize your surroundings to make your content visual and use technology to help create video. It's never been easier to create visual content on-the-go and upload it online.

Joan, Facebook can be tricky, and with all of the changes it's even hard for those of us who ARE on the site every day to keep up. Tech sites like AGBeat.com or Mashable.com typically announce these things right away AND give awesome tutorials on how to do everything. If you're looking to "do some homework", those sites are a great place to start.

You're right, Jerry! Facebook and Twitter posts can be scheduled so easily nowadays that you really can just block out time once or twice per day to do it. It's all about making time to engage, and whether you do it yourself or hire someone to help you, it needs to be done! We think creating charts and outlining a posting schedule definitely helps save time and forces you to be proactive and creative with your posting ideas. That's a great suggestion!

Evelyn, one great way to test the effectiveness of your Facebook posts is to look at your Insights. At the top of your Facebook page, you will see an admin panel that shows you charts and graphs showing how much fan interaction you're getting. Also, beneath each post it shows what percentage of your fan base saw that posting. Use these numbers to enhance and improve your overall online presence and strategize!

Maureen, did you ever send your Facebook friend the link to our blog? We're so flattered that you thought to share this with them and would LOVE to hear if it helped them out! Thanks so much for the great comment and we hope you'll continue to read our blogs.

Debbie, we're glad that we could remind you of this very important element of Facebook marketing! Thanks for reading and we hope that our tips are working for you :).

Mike, we're so glad you found our blog so informative! We hope you'll come back often and continue to read our posts!

Jeff, as we told Evelyn, paying attention to your insights underneath each individual post is a great strategy, and it really helps! It allows you to see what works and what's not working so you can tweak your strategy.

You hit the nail on the head, Michael. It's all about figuring out the algorithms and knowing what it is that other people are doing to be seen. With social media, a lot of that has to do with "letting go" and keeping things casual and engaging. Posting photos and videos is a great way to do that!

Wow Fernando, we're glad to hear that you thought our blog gave you the best social media advice you've ever gotten! We always encourage our clients to be on multiple social media sites, but to focus on the ones where they're seeing results more frequently than the rest. That way, your profiles are populated everywhere BUT you're paying attention to where it is the leads come from. For most, that is Facebook.

Gabrielle, we also think promoted posts are a great idea for important posts, but we also think it's kind of unfortunate Facebook makes you pay for it! You shouldn't have to pay to promote your own content! We do think, however, for VERY important announcements, that it is worthwhile just because it ensures your ENTIRE fan base will see it. Thanks for your thoughts! We hope you'll read more of our blogs.

Bob, we're glad to hear Facebook has been so integral to your marketing strategy! We hope that our tips and advice REALLY helps take things to the next level. It really is how people communicate today and we're glad that you've jumped on board. It places you miles ahead of the other agents who are still hesitant to do so.

Wandanna, isn't ActiveRain great? You really do learn so much on it, and it's a great way to interact with other agents. We're glad you found our post so informative!

We're glad you found our blog so helpful, Nogui! We hope you'll come back and read some more of our posts!

Doug, we agree! Facebook changes constantly, but we always make sure to stay on top of things. The best way to adjust to the changes is to dive right in and start playing with the new features. Now that you know what you need to be posting to get more EdgeRank, it's time to start doing it!

Christine, we're glad our post made you realize what you need to do to move forward on your Facebook page. If you ever need suggestions or have questions, let us know! We're happy to help you implement this.

Hi Corrine, thanks for the feedback! While we understand what you're saying, we also think that in order for Facebook to be effective, you have to be visible on it and engage with your community. If your posts aren't being seen, then Facebook won't be what works for you. Our suggestions are just ways for you to make sure it starts working and that your posts are being seen. Some prefer blogging and think it works better for them, and that's great! We think blogging is valuable too! We just also wanted to give some suggestions on HOW you can make Facebook just as valuable.

Bob, we're glad to hear you're rethinking your strategy. We know that to some, Facebook might not seem like a worthwhile use of your time, but the way that site has changed the way we communicate with one another can't be ignored. If you're a business, you NEED to be on Facebook because it makes you that much more accessible to your consumers, most of which we guarantee ARE using the site.

July 05, 2012 02:57 PM
Rainer
332,837
Paul Gapski
619-504-8999,#1 Resource SD Relo
Berkshire Hathaway / Prudential Ca Realty

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Sunny San Diego

July 08, 2012 09:55 AM
Rainmaker
206,229
Carrie Gable
RealSupport, Inc. - Real Estate Virtual Assistant
RealSupport Inc.

Hi Paul, thank you for reading out blog and for finding our information so useful! We agree that real estate professionals need to share valuable info with one another, which is why we think that ActiveRain is so great. We hope that you'll continue to read our posts and comment on them!

July 11, 2012 02:06 PM
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Carrie Gable

RealSupport, Inc. - Real Estate Virtual Assistant
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