Earlier this week, I was having a conversation with a real estate peer and the question came up, "How do you manage your online ratings"?
Almost unanimously, each person said that they don't manage their online ratings and many of them didn't even consider that they could manage their online ratings.
Yet, in a world of Facebook and Google+ likes and dislikes, Angie's List, BBB and Yelp, online ratings are becoming more commonplace for a myriad of services and even products...think Amazon for book reviews.
Granted, I'm not saying that the ratings are accurate or valid, but I am saying that with so much of people's search being local, your ratings matters.
So we all left our little conversation wondering aloud, "How do you manage your online ratings"?
Michael Hobbs, PahRoo Appraisal & Consultancy