What's In Your Eye Catching Salad..Certainly More Than Iceberg Lettuce

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/Dbz

It’s a fact of life in our industry that real estate agents are continually fighting the reality that good marketing must consist of a “variety of methods.”  Just as a salad made with just iceberg lettuce is not very exciting, neither is a marketing plan with just online marketing.  We hate to change our style because it was an effort to create it, but in order to stay current in a continually changing market, change is a necessity. 

The greatest battle is with print advertising.  All buyers are not tech savvy but everyone reads.  Print is back.  This method doesn’t require a full page ad, but it would be a good investment to buy a block or a column.  People still buy newspapers.

Direct mail is another form of print; and homes for sale magazines are still another widespread method of marketing.   Our office has its own Homes for   Sale magazine that we print every quarter with all of our office listings.  It’s a 12 page magazine that’s distributed throughout the town in grocery stores and pizza shops.  It works well for all of us. 

Radio and TV advertising are probably the most expensive sources but the coverage is widespread.  Very few spend the money.  In the past, I participated in a Sunday morning homes for sale television program.  You pay by the minute!!! It was a good way to get a subdivision off the ground and that’s how I used it.

Adding variety to your advertising is a wise decision.  It’s a matter of selecting the right sources and making your budget satisfy that method of marketing.  Anything that makes the phone ring is a good method, but you need more than one today if you want to stay competitive.  It’s expected!!!

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
Real Estate Rookie
RE/MAX Active Rain Bloggers
Posts to Localism
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successful marketing in franklin ma
marketing with a variety of sources

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Rainmaker
1,385,726
Roger D. Mucci
Lets shake things up at your home today!
Shaken...with a Twist 216.633.2092

I like your analogy and your style Barbara............you've proven that all of these methods work too!

June 29, 2012 06:54 AM
Rainmaker
1,932,048
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Roger.... thanks....hope you have a great weekend.... stay cool...

June 29, 2012 06:56 AM
Ambassador
753,787
Brenda Mullen
Your San Antonio TX Real Estate Agent!!
RE/MAX Access

I agree, and I am about to create my just listed post cards on a listing I just took.  Print still has its place for sure :)!

June 29, 2012 07:24 AM
Rainer
118,926
Linda Blumenthal
CBR - Certified Buyers Representative
Hamptons Edge Real Estate - Buyers Agent - 631-413-7393

Good morning Barbara.  I like your salad analogy compared to a successful marketing campaign.  Enjoy your day!  

June 29, 2012 07:33 AM
Rainmaker
1,932,048
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Brenda.... that's great.... keep up the good work..... market to the nth degree with that listing....don't miss a beat....when you finish creating your postcard, write a blog post with that postcard in the post.... put your website with an idx on the card.... and in the post.... keywords free market analysis town state.....

June 29, 2012 07:34 AM
Rainmaker
1,932,048
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Linda.... thank you.... and by the way, I'd love to live in the hamptons.... aren't you the lucky one to be a buyers' agent in that area....

June 29, 2012 07:37 AM
Rainmaker
996,884
Karen Fiddler, Broker/Realtor
Laguna Beach & Lake Arrowhead, CA (949)510-2395
HOM Sotheby's Intl Realty, 949-510-2395

Oh come on....I thought there was a new cool salad recipe, :). It's summertime, time for salads.

June 29, 2012 09:27 AM
Rainmaker
1,932,048
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Karen....ha.... mix print with online and half a cup of direct mail....top it off with tv and radio....voila......mangia

June 29, 2012 09:30 AM
Rainmaker
378,023
Rose King
Friendswood / Pearland Homes
UTR, Texas Realtors

It's good to mix things up. I took your advice and have started using "just sold" postcards in addition to my online efforts.

June 29, 2012 10:57 PM
Rainmaker
714,035
Jackie Connelly-Fornuff
Century 21 AA Lindenhurst NY
Long Island NY Real Estate Agent

In my area, people read the South Bay Newspaper. My office does a full page ad for our listings. It does work! I also believe in postcard mailings but that only works with consistency as you already know.

June 30, 2012 05:05 AM
Rainmaker
1,932,048
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Rose....that's great...

Jackie.... many read newspapers....  that's wise for your office to do....

June 30, 2012 05:10 AM
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Rainmaker
1,932,048

Barbara Todaro

"New Franklin MA Homes"
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