What's In Your Eye Catching Salad..Certainly More Than Iceberg Lettuce

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/Dbz

It’s a fact of life in our industry that real estate agents are continually fighting the reality that good marketing must consist of a “variety of methods.”  Just as a salad made with just iceberg lettuce is not very exciting, neither is a marketing plan with just online marketing.  We hate to change our style because it was an effort to create it, but in order to stay current in a continually changing market, change is a necessity. 

The greatest battle is with print advertising.  All buyers are not tech savvy but everyone reads.  Print is back.  This method doesn’t require a full page ad, but it would be a good investment to buy a block or a column.  People still buy newspapers.

Direct mail is another form of print; and homes for sale magazines are still another widespread method of marketing.   Our office has its own Homes for   Sale magazine that we print every quarter with all of our office listings.  It’s a 12 page magazine that’s distributed throughout the town in grocery stores and pizza shops.  It works well for all of us. 

Radio and TV advertising are probably the most expensive sources but the coverage is widespread.  Very few spend the money.  In the past, I participated in a Sunday morning homes for sale television program.  You pay by the minute!!! It was a good way to get a subdivision off the ground and that’s how I used it.

Adding variety to your advertising is a wise decision.  It’s a matter of selecting the right sources and making your budget satisfy that method of marketing.  Anything that makes the phone ring is a good method, but you need more than one today if you want to stay competitive.  It’s expected!!!

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Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
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marketing with a variety of sources

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Rainmaker
1,457,325
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

I like your analogy and your style Barbara............you've proven that all of these methods work too!

Jun 29, 2012 06:54 AM #1
Rainmaker
2,013,231
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Roger.... thanks....hope you have a great weekend.... stay cool...

Jun 29, 2012 06:56 AM #2
Ambassador
760,120
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

I agree, and I am about to create my just listed post cards on a listing I just took.  Print still has its place for sure :)!

Jun 29, 2012 07:24 AM #3
Rainer
121,926
Linda Blumenthal
Hamptons Edge Real Estate - Buyers Agent - 631-413-7393 - Westhampton Beach, NY
CBR - Certified Buyers Representative

Good morning Barbara.  I like your salad analogy compared to a successful marketing campaign.  Enjoy your day!  

Jun 29, 2012 07:33 AM #4
Rainmaker
2,013,231
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Brenda.... that's great.... keep up the good work..... market to the nth degree with that listing....don't miss a beat....when you finish creating your postcard, write a blog post with that postcard in the post.... put your website with an idx on the card.... and in the post.... keywords free market analysis town state.....

Jun 29, 2012 07:34 AM #5
Rainmaker
2,013,231
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Linda.... thank you.... and by the way, I'd love to live in the hamptons.... aren't you the lucky one to be a buyers' agent in that area....

Jun 29, 2012 07:37 AM #6
Ambassador
1,028,159
Karen Fiddler, Broker/Realtor
HOM Sotheby's Intl Realty, 949-510-2395 - Laguna Beach, CA
Laguna Beach & Lake Arrowhead, CA (949)510-2395

Oh come on....I thought there was a new cool salad recipe, :). It's summertime, time for salads.

Jun 29, 2012 09:27 AM #7
Rainmaker
2,013,231
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Karen....ha.... mix print with online and half a cup of direct mail....top it off with tv and radio....voila......mangia

Jun 29, 2012 09:30 AM #8
Rainmaker
378,454
Rose King
UTR, Texas Realtors - Friendswood, TX
Friendswood / Pearland Homes

It's good to mix things up. I took your advice and have started using "just sold" postcards in addition to my online efforts.

Jun 29, 2012 10:57 PM #9
Rainmaker
716,892
Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

In my area, people read the South Bay Newspaper. My office does a full page ad for our listings. It does work! I also believe in postcard mailings but that only works with consistency as you already know.

Jun 30, 2012 05:05 AM #10
Rainmaker
2,013,231
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Rose....that's great...

Jackie.... many read newspapers....  that's wise for your office to do....

Jun 30, 2012 05:10 AM #11
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