What's In Your Eye Catching Salad..Certainly More Than Iceberg Lettuce

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/Dbz

It’s a fact of life in our industry that real estate agents are continually fighting the reality that good marketing must consist of a “variety of methods.”  Just as a salad made with just iceberg lettuce is not very exciting, neither is a marketing plan with just online marketing.  We hate to change our style because it was an effort to create it, but in order to stay current in a continually changing market, change is a necessity. 

The greatest battle is with print advertising.  All buyers are not tech savvy but everyone reads.  Print is back.  This method doesn’t require a full page ad, but it would be a good investment to buy a block or a column.  People still buy newspapers.

Direct mail is another form of print; and homes for sale magazines are still another widespread method of marketing.   Our office has its own Homes for   Sale magazine that we print every quarter with all of our office listings.  It’s a 12 page magazine that’s distributed throughout the town in grocery stores and pizza shops.  It works well for all of us. 

Radio and TV advertising are probably the most expensive sources but the coverage is widespread.  Very few spend the money.  In the past, I participated in a Sunday morning homes for sale television program.  You pay by the minute!!! It was a good way to get a subdivision off the ground and that’s how I used it.

Adding variety to your advertising is a wise decision.  It’s a matter of selecting the right sources and making your budget satisfy that method of marketing.  Anything that makes the phone ring is a good method, but you need more than one today if you want to stay competitive.  It’s expected!!!

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
Real Estate Rookie
RE/MAX Active Rain Bloggers
Posts to Localism
Be The Best In Your Field
Active Rain Newbies
Tags:
successful marketing in franklin ma
marketing with a variety of sources

Comments 11 New Comment

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Rainmaker
945,788
Karen Fiddler, Broker/Realtor
(949)510-2395
HOM Sotheby's Intl Realty, 949-510-2395

Oh come on....I thought there was a new cool salad recipe, :). It's summertime, time for salads.

June 29, 2012 09:27 AM
Rainmaker
1,827,593
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Karen....ha.... mix print with online and half a cup of direct mail....top it off with tv and radio....voila......mangia

June 29, 2012 09:30 AM
Rainmaker
374,346
Rose King
Friendswood / Pearland Homes
UTR, Texas Realtors

It's good to mix things up. I took your advice and have started using "just sold" postcards in addition to my online efforts.

June 29, 2012 10:57 PM
Rainmaker
712,023
Jackie Connelly-Fornuff
Century 21 AA Lindenhurst NY
Long Island NY Real Estate Agent

In my area, people read the South Bay Newspaper. My office does a full page ad for our listings. It does work! I also believe in postcard mailings but that only works with consistency as you already know.

June 30, 2012 05:05 AM
Rainmaker
1,827,593
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Rose....that's great...

Jackie.... many read newspapers....  that's wise for your office to do....

June 30, 2012 05:10 AM
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Rainmaker
1,827,593

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.