A nod of agreement or an argument: either way the ice is broken
Some of my friends comment on my shameless self promotion. I prefer to refer to it as "branding". Good or bad, people will talk about me (and either way I have an increased chance of your business). Imagine me as mediocre, and noone would bother to comment. The current terms for universal gossip are "trending" or, "going viral". These are the aims of my branding. Something like being featured on ActiveRain
I use buttons as mobile advertising. I have found that a "business card on a button" does not attract the attention or comment as does a statement that invites a passionate reply. In some cases everyone has an opinion ~ and they express it.
Before coming to the US I acquainted myself with the work of PT Barnum, who made the hum-drum always larger than life, usually by poster description. Many sayings are attributed to him, but for me two stand out:
- Every crowd has a silver lining
- the public is wiser than many imagine
At my age, I do not have the time to be hum-drum, or mediocre. I am larger than life. I am in the land of opportunity, the land of PT Barnum. Every day has potential.
Even my alter ego, O'Larry the Clown, can promote my branding, break the ice and get people talking. (And he does!)
So I happily wear this three inch button to provoke business by getting a conversation started.