A nod of agreement or an argument: either way the ice is broken

By
Real Estate Agent with Rocky Mountain Realty, Sandy, UT

A nod of agreement or an argument: either way the ice is broken

button with I'm a great sales person

Some of my friends comment on my shameless self promotion. I prefer to refer to it as "branding". Good or bad, people will talk about me (and either way I have an increased chance of your business). Imagine me as mediocre, and noone would bother to comment. The current terms for universal gossip are "trending" or, "going viral". These are the aims of my branding. Something like being featured on ActiveRain

I use buttons as mobile advertising. I have found that a "business card on a button" does not attract the attention or comment as does a statement that invites a passionate reply. In some cases everyone has an opinion ~ and they express it.

Before coming to the US I acquainted myself with the work of PT Barnum, who made the hum-drum always larger than life, usually by poster description. Many sayings are attributed to him, but for me two stand out:

  • Every crowd has a silver lining
  • the public is wiser than many imagine

At my age, I do not have the time to be hum-drum, or mediocre. I am larger than life. I am in the land of opportunity, the land of PT Barnum. Every day has potential.

Even my alter ego, O'Larry the Clown, can promote my branding, break the ice and get people talking. (And he does!)

So I happily wear this three inch button to provoke business by getting a conversation started.


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For all your housing needs especially in: Salt Lake, Utah and Davis Counties.

 

"I'm only a call away"

 

"Ice Pick Strine"

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Topic:
ActiveRain Community
Groups:
"Whacked"!!!
The Art Of Marketing You
Marketing for Cheapskates
Addicted to Active Rain
Almost Anything Goes
Tags:
buttons
ice breaker
personal promotion

Comments 40 New Comment

Show All Comments
Ambassador
1,227,260
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

You have to be confident in your abilities before anyone will trust you. 

July 01, 2012 11:42 AM
Rainmaker
202,254
Dana Hollish Hill
Vice President & Associate Broker
Buyer's Edge Company, Inc.
Love it! I bet people remember you after just one meeting.
July 01, 2012 01:11 PM
Rainmaker
202,254
Dana Hollish Hill
Vice President & Associate Broker
Buyer's Edge Company, Inc.
Love it! I bet people remember you after just one meeting.
July 01, 2012 01:12 PM
Rainmaker
655,892
Pamela Seley, REALTORĀ®
Menifee Lakes California Real Estate
REALTY EXECUTIVES OTF

Larry, I agree, there is no time to be hum-drum. Folks buy from sales people they like. Have a great week in the land of opportunity!

July 01, 2012 02:08 PM
Rainmaker
160,972
Karen Steed
Associate Broker Haralson Realty licensed in GA and AL
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton

Oh Larry, you are an inspiration.  Why would anyone settle for mediocre when we live in the lnd of opportunity?

Thansks

July 01, 2012 02:26 PM
Rainer
6,330
Maria Bradfield

Larry:  You are awesome.  It is really about SHOW and GO.  When you are out in the public, it is SHOWTIME!  I admire your confidence.

July 01, 2012 04:38 PM
Rainmaker
545,869
Gary Frimann
California Broker and REALTOR
Eagle Ridge Realty / Signature Homes & Estates

Be bold and big, or go home.  I wouldn't wear it to church or a wedding or a funeral,, but getting noticed is the name of the game. The whole game is trying to capture as many eyeballs as necessary,without being obnoxious, and letting the whole world know you are in real estate. 

July 01, 2012 05:54 PM
Rainmaker
342,772
Pete X-Investment to Luxury, Huntington Beach, CA -GRI-MCNE 714.459.2017 OCLister.com
Outstanding Agent Referrals-Nationwide
X Group Real Estate Advocates

Back on the east coast there was an agent that carried the small "for sale" signs into shops, banks, etc, just to incite conversation.

July 01, 2012 06:42 PM
Rainmaker
337,177
Karen Feltman
Relocation Specialist
Cedar Rapids/Iowa City, IA Skogman Realty

You have a great knack for being unique and getting people to talk.  Sometimes all they want is someone to listen! Thank you for sharing.

July 01, 2012 08:48 PM
Anonymous #30
Anonymous
Anonymous

Great post and read. Branding yourself is the only way to go - no one else is going to brand you!

July 02, 2012 01:34 AM
Rainmaker
379,678
Larry O'Sullivan
We get homes sold
Rocky Mountain Realty, Sandy, UT

Richie - getting the most out of life. Hadn't seen the "spitting bones" bit before.

JoAnn - Thanks. Gilbert and Sullivan had it as "blowing your own trumpet".

Margaret - our job to remind. They forget so quickly. Right time~ right message.

Kimo - It's the start of the process, the ice-breaking. Backed up by proficiency.

Bob and Carolin - They think they initiate the conversation.

Maureen - standing out and being remembered. Like this post has produced 12x my normal response.

Marte - I think I am the only one here without an accent. My wife tells me otherwise.

 

 

July 02, 2012 02:42 AM
Rainmaker
379,678
Larry O'Sullivan
We get homes sold
Rocky Mountain Realty, Sandy, UT

Erica - I believe in me. It's a case of always building on small wins.

Dana - Enough I hope to allow them to approach me the next time.

Pamela - I'm thriving. It's 4am and I'm ready for the new week, holiday and social activities included.

Karen - perhaps a feeling of entitlement, a real business killer. Does not exist in us imports.

Maria - and maybe a bit of Jim Cary rubs off as well.

Gary - believe it or not, I do have personal boundaries. And there are times, not many, when I'm "off duty"

July 02, 2012 02:57 AM
Rainmaker
379,678
Larry O'Sullivan
We get homes sold
Rocky Mountain Realty, Sandy, UT

Pete - definitely out of the ordinry. I remember putting a for sale sign on my boarding school for a prank. Did not go down too well, but generated a lot of excitement.

Karen F - people will also recommend you to their friends as a good listener, even if they did all the talking.

Rosemary - Thanks. It's a lifetime exercise

July 02, 2012 03:15 AM
Rainer
20,824
Kathy McAlpin
HomeSmart - Arrowhead
Your post showed you as a delightful person and made me smile. You must be very successful! Thanks for sharing yourself with us.
July 02, 2012 04:32 AM
Rainmaker
449,171
Tim Maitski
The Agent Who Uses "Watermelon Tough" Sign Posts
Atlanta Communities Real Estate Brokerage

Maybe I'm missing something.  Are you saying that "I'm a Great Salesperson" is a statement that invites a passionate reply?  I guess it takes more than that for me to get passionate. 

You mention PT Barnum.  I remember him by his quote "There's a sucker born every minute".  Put that and salesman together and I just expect a guy looking for the next sucker to come along.  No thanks. I'll just walk the other way.

July 02, 2012 09:31 AM
Rainmaker
628,967
Stephanie/Bob The Ruiz/Miller Team
The Ocala Dream Team
Keller Williams Cornerstone Realty

Hi Larry, I agree.  My "buttons" are t-shirts that generate comments and start the conversation.

July 02, 2012 09:57 AM
Rainmaker
379,678
Larry O'Sullivan
We get homes sold
Rocky Mountain Realty, Sandy, UT

Kathy - thanks, a smile is good.

Tim - I respect your right to an opinion. From my reading Barnum never used the quote you mention. It is attributed to one of his competitors. I work for a win-win.

Bob - Buttons for me go back to my Oz days. With reduced mobility I can utilize them effectively. There are many other forms of ice breaker available.

July 02, 2012 12:14 PM
Rainer
184,448
Bill Fields
Bill Fields Learning Systems

Love it! Wish more agents had your creativity and williness to work outside the box.

July 04, 2012 05:09 AM
Rainmaker
379,678
Larry O'Sullivan
We get homes sold
Rocky Mountain Realty, Sandy, UT

Bill - glad I sparked some interest. Have subscribed so I don't miss anything. Been plowing through your site. Thanks.

July 04, 2012 06:43 AM
Rainmaker
145,120
Kevin Vitali
Helping Massachusetts Home Buyers and Home Sellers
EXIT Realty- Massachusetts Short Sales & Residential Sales

Larry-  What ever gets the job done!!

July 11, 2012 01:29 PM
Show All Comments
Rainmaker
379,678

Larry O'Sullivan

We get homes sold
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