My Camcorder Is One Of My Branding Irons

By
Real Estate Agent with RE/MAX Real Estate Connections
http://actvra.in/DsV

camcorder


Last week I was busy putting groceries in the trunk of my car when a young couple parked next to me.

As they got out of their car they looked at me and said, "Hi". I didn't recognize them as anyone I knew. There was a quizzical look on their face and I felt they were having the same recognition problem as I was having.

After they crossed over to the sidewalk the young lady looked over at me and said, "We saw your video about Lake Ridge". Of course, I immediately asked them if they were house hunting and they said they already lived in Lake Ridge.

We have produced over 80 videos about the community, subdivisions, places of interest, transportation, economic development. schools, recreation, etc. If it's in Prince William county and would be of interest to the public we make a video.


All of my hyper-local posts include
  • me in my car inviting you to join me
  • end with a thank you statement
  • my contact information
  • and are less than 3 minutes long
I am not so smug as to suggest my approach is "the only way". However, if you believe in the value of branding, then perhaps you can agree consistency in the formatting of your videos is an important factor.

My Lake Ridge video, a Summer Fun video (the ending is modified) and a commuting video are shown to demonstrate my point about branding in a video.

  • All of my videos are composites of clips we have taken and stored for future use
  • Individual clips are beginning to be used in many of my posts.
  • My full blown hyper-local videos are normally on the first page of Google.








++++++++++++++++++++++++++++++++++++++++++++++

The Kruschkas are long term Prince William County residents with 36 years experience as real estate brokers serving Woodbridge, Manassas, Dumfries, Manassas Park, Bristow, Brentsville, Gainesville and Haymarket.

Experience Isn’t Expensive – It’s PRICELESS

If you plan to buy or sell a Prince William County home or property contact Karen and Art by Email or call us at 703-499-9279. Put our record of customer service, real estate experience and state-of-the-art technology to work for you in Alexandria, Arlington County, Fairfax County, Prince William County, Stafford County or the entire Northern Virginia Area.

Karen business card



Popular Prince William County homes include Eagles Pointe, Wellington, River Falls, Saratoga Hunt, Potomac Club, Winding Creek, Lake Ridge, Westridge, Old Bridge Estates, Brittany, Montclair, Ashland, Port Potomac, Rollingwood Village, Lake Terrapin, Lake Side and Meadowbrook Woods

Prince William County

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Show All Comments
Ambassador
1,442,513
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Karen I agree, you do a wonderful job and consistency goes a long way.  I hate to be on camera however I will have to come up with a solution.

I am not surprise you are a star in Lake Ridge.

Jul 06, 2012 05:44 AM #5
Ambassador
1,466,401
Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Silvia  It certainly was a pleasant surprise

Jul 06, 2012 06:04 AM #6
Ambassador
1,466,401
Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Marti  Holy Moly - thank you

Jul 06, 2012 06:05 AM #7
Ambassador
1,466,401
Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Juli  You don't need a reminder - you are very consistent on the imternet

Jul 06, 2012 06:07 AM #8
Ambassador
1,466,401
Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Kathryn  I can assure you I was shocked

Jul 06, 2012 06:08 AM #9
Ambassador
1,466,401
Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Jennifer  Remember, I'm only in the intro - the video is not about me - only my voice is in the voice over in the rest of the video.  You could do the intro without you on camera

Jul 06, 2012 06:11 AM #10
Rainer
126,492
Julissa Jumper
Keller Williams Realty - Fayetteville, NC
Fayetteville, NC Real Estate

Karen: You're so right, and I've copied so many of your techniques that I should probably be arrested!  I agree that even though you are in the front of the video, the video is not about you, but about the area and I also love the consistency you have between all the videos. 

You do the same on your blog when you have market stats in the right column and in tag-line branding "Experience isn't expensive, it's priceless!"

Everything about your marketing screams you are professional. Couple that with your knowledge of the local area, and you're clearly the go-to agent in your area.

Julissa

Jul 06, 2012 12:24 PM #11
Rainmaker
1,007,490
Nick T Pappas
Assoc. Broker/Broker ABR, SFR, e-Pro, @Homes Realty Group, Huntsville AL - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource
Karen, it's a good feeling when you're recognized like that... I really need to stop talking about doing videos and follow your lead.
Jul 06, 2012 08:08 PM #12
Ambassador
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Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Julissa  I am genuinely grateful for your comments and also pleased I have given you ideas to use

Jul 07, 2012 07:18 AM #13
Ambassador
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Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Nick  Videos are both fun and productive

Jul 07, 2012 07:19 AM #14
Rainmaker
1,835,985
Gabe Sanders
the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Excellent job Karen.  The consistency and the ability to re-use clips is a really smart feature.

Jul 08, 2012 04:31 AM #15
Rainmaker
457,414
Jeff&Grace Safrin
F.C.Tucker 1st Team Real Estate - Valparaiso, IN
SpousesSellingHousesTM

awesome Karen - a testimony to your localism marketing :)

Hope you are keeping cool this hot summer :)

sincerely,

grace

Jul 08, 2012 12:31 PM #16
Ambassador
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Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Gabe  It certainly makes it smoother

Jul 08, 2012 03:05 PM #17
Ambassador
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Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Grace  It hasn't been easy to stay cool

Jul 08, 2012 03:06 PM #18
Rainmaker
271,510
Melissa Brown
Savvy + Co Real Estate - Charlotte, NC
Realtor - South Charlotte NC Homes for Sale

Karen, your excellent videos on your market area are why so many people consider you to be THE EXPERT when it comes to Prince William, Fairfax and Stafford County, VA.  Your videos are so helpful and well-done!

Jul 08, 2012 06:22 PM #19
Ambassador
1,466,401
Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Melissa  They are being noted - thank you

Jul 08, 2012 06:24 PM #20
Ambassador
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Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Karen, I LOVE IT!!  This certainly will quiet anyone wondering 'what's the fuss about videos'!!! 

We already know you're famous.  You'll have to start to put Art in some of those videos - or is he like Lee?  IF so that won't happen any time soon!  Seriously, well done Karen!!!


Pamela

Jul 09, 2012 10:50 AM #21
Ambassador
1,466,401
Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Pamela  Thank you - I'll go to work on Arthur, but it won't be easy

Jul 09, 2012 02:07 PM #22
Rainmaker
684,508
Kay Van Kampen
RE/MAX Broker, RE/MAX Solutions - Springfield, MO
Realtor®, Springfield Mo Real Estate
You are a champion when it comes to localism and videos. Congratulations on the feature.
Jul 12, 2012 05:03 AM #23
Ambassador
1,466,401
Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Kay  Thank you - it is appreciated

Jul 12, 2012 06:11 AM #24
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Karen Kruschka

- "My Experience Isn't Expensive - It's PRICELESS"
Call Me At 703-499-9279 To Buy Or Sell A Home
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