Real Estate Marketing and Software: The Price is Right 2012

By
Services for Real Estate Pros with IXACT Contact Real Estate CRM

ActiveRain Real Estate Marketing and Software StudyRecently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 REALTORS® to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary tools of the trade” (such as real estate CRM systems). The data was combined with the National Association of REALTORS® 2012 Member Survey.

The survey findings are very powerful. They underscore the importance of technologies like a real estate CRM and the value it has to success in real estate sales. Here are some key insights from the study:

- The highest earning agents spend more on their website and CRM then the lowest earning ones.

- The top two sources of business for real estate agents are referrals and past clients (think about the key role a real estate CRM plays in this), yet agents spend the most money per month on online lead generation.

- Realtors spend more on their cars than on their marketing. Agents earning over $100k a year spend 5-10x more on marketing than their peers.

- Successful agents invest in systems like strong websites and contact management.

- IDX Websites, CMA software, and CRM are the top real estate tools in the ActiveRain survey.

Click here to view the infographic.

If you’re not using a real estate CRM, this survey should ring the alarm bells. Because if you’re not using one, you’re missing out on thousands of dollars worth of potential business from real estate leads and past clients who can use you again and refer you to others.

Sign up for IXACT Contact’s easy to learn and use real estate CRM for 5 weeks FREE today!

What are your thoughts?

Posted by

 

IXACT Contact - Real Estate CRM and Marketing Made Easy

Call us at 1-866-665-0018 or email us at info@ixactcontact.com.

 

Follow us on Facebook     

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Technology & Tools
Groups:
Real Estate Rookie
RE/MAX Active Rain Bloggers
More Referrals: Strategies & Tips on Getting More Referrals
The Lounge at Active Rain
Real Estate Technology
Tags:
technology
relationships
referrals
real estate sales
real estate marketing
real estate leads
real estate crm

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pencil to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the lamp to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
369,833
Shannon Milligan, Richmond VA Real Estate Agent
RVA Home Team with Jefferson Properties - Richmond, VA
RVA Home Team - Winning with Integrity.

It's a great article and very nice that you can try yours out for 5 weeks for free!

Have a great weekend!

Jul 06, 2012 12:01 PM #1
Rainmaker
400,064
Regina P. Brown
California Coast & Country Homes, Inc. - San Luis Obispo, CA
e-Pro Realtor

Rich, We also use a CRM to keep our sphere of influence.  Have a good one!

Jul 07, 2012 09:24 AM #2
Rainer
38,433
Jennifer Grace
Elk Grove, CA
Jennifer Grace

Great info!  Thanks for breaking this down for us.

Jul 07, 2012 03:46 PM #3
Rainmaker
193,704
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Shannon: Thank you. Hope you had a nice weekend. If you have any questions about the system or free trial, please let me know.

Regina: That is great, Regina. You're on the right track! Which one do you use? Are you happy with it?

Jennifer: No problem! :)

Jul 09, 2012 07:28 AM #4
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the cat to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
193,704

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!
Let's chat!
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the computer to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information