What I would do for my $500 Marketing Budget

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Mortgage and Lending with Larry Bettag - Cherry Creek Mortgage

OK....so this is going to be short and sweet.  First, I'm not a realtor so I, for one, did not partake in the survey of the 2,000 realtors.  In any event, my $500 that I spend comes to me as a result from what I did with my realtor partner.  There are the two most important things for $500 per month:

1)  Client Appreciation Parties - Seriously...I don't need to do it each month, but I will tell you that a quarterly event is huge.  That's $1,500 per quarter.  Mouths and face to face meetings are the best way to grow your business and e-mail is so impersonal.  In any event.....By far...#1 is the Client Appreciation Parties.

2)  Pop Byes - My favorite is to drop by someone's house for 30 seconds just to drop off a loaf of bread or something fun and non-intimidating for me to just brighten someone else's day. 

Both seem so small that they may be irrelevant, but I have always written that "Oral Rules."  You need to verbally get in front of your clientele and nothing does it better than that Client Appreciation Parties as well as the Pop Byes.

This post is an entry for the $500 Real Estate Marketing and Tech Challenge.  Learn more about this ActiveRain contest atwww.activerain.com/marketing-challenge.”


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Rainer
204,518
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
I'm liking your way of thinking. Can I be one of the clients you appreciate and then deliver food to? I'd certainly be a loyal client to THAT!
Jul 05, 2012 08:54 PM #1
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John McCormack
Albuquerque Homes Realty * www.AlbuquerqueHomes.com - Albuquerque, NM
AlbuquerqueHomes.com, Albuquerque Homes Realty

Pop Byes are a very cool idea.  Food well that say's it all :)

Jul 05, 2012 09:07 PM #2
Rainmaker
921,793
Joyce Kelley
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

I agree Larry, here we can have an appreciation party for 100 to 200 for around 600 to 700 an dhave done well with it.

Jul 05, 2012 09:12 PM #3
Rainmaker
1,272,765
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

This was an enjoyable read Larry. You get bonus points for giving.

Jul 06, 2012 12:45 AM #4
Rainmaker
395,075
Pete X-Investment to Luxury, Huntington Beach, CA -GRI-MCNE 714.459.2017 OCLister.com
X Group Real Estate Advocates - Huntington Beach, CA
Outstanding Agent Referrals-Nationwide

Now that's what I'm talking about!

Doing a party in Saint Charles late next year, come on over.

Jul 06, 2012 01:52 AM #5
Rainmaker
1,633,268
Debbie Gartner
Floor Coverings International Westchester NY & Stamford CT - White Plains, NY
The Flooring Girl - Westchester hardwood flooring

I love these ideas because the face to face interaction will last you a long time.  These are memorable moments.

Jul 06, 2012 03:09 AM #6
Rainmaker
1,381,043
Kristin Johnston, Waukesha Realtor 414-254-6647
RE/MAX Realty Center - Waukesha, WI
Waukesha County Realtor, RE/MAX Buyer Agent

Larry, although I am not doing the contest, I like your ideas...alot of the personal touch part of the business, like most, has gone away,....

Jul 06, 2012 06:34 AM #7
Rainmaker
694,784
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

yes! Actual non electronic, human contact rules! Most business comes from referrals not Internet...even though we do both to cover the bases. Good advice Larry.

Jul 06, 2012 08:00 AM #8
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Larry Bettag

Regional Vice-President
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