What I would do for my $500 Marketing Budget

Mortgage Banker with Larry Bettag - Cherry Creek Mortgage

OK....so this is going to be short and sweet.  First, I'm not a realtor so I, for one, did not partake in the survey of the 2,000 realtors.  In any event, my $500 that I spend comes to me as a result from what I did with my realtor partner.  There are the two most important things for $500 per month:

1)  Client Appreciation Parties - Seriously...I don't need to do it each month, but I will tell you that a quarterly event is huge.  That's $1,500 per quarter.  Mouths and face to face meetings are the best way to grow your business and e-mail is so impersonal.  In any event.....By far...#1 is the Client Appreciation Parties.

2)  Pop Byes - My favorite is to drop by someone's house for 30 seconds just to drop off a loaf of bread or something fun and non-intimidating for me to just brighten someone else's day. 

Both seem so small that they may be irrelevant, but I have always written that "Oral Rules."  You need to verbally get in front of your clientele and nothing does it better than that Client Appreciation Parties as well as the Pop Byes.

This post is an entry for the $500 Real Estate Marketing and Tech Challenge.  Learn more about this ActiveRain contest atwww.activerain.com/marketing-challenge.”

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Comments 8 New Comment

Tom Arstingstall
General Contractor, Sacramento, CA - 916-765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366

This was an enjoyable read Larry. You get bonus points for giving.

July 06, 2012 12:45 AM
Orange County, CA Investment to Luxury Property-

Now that's what I'm talking about!

Doing a party in Saint Charles late next year, come on over.

July 06, 2012 01:52 AM
Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

I love these ideas because the face to face interaction will last you a long time.  These are memorable moments.

July 06, 2012 03:09 AM
Kristin Johnston, Waukesha Realtor 414-254-6647
Waukesha County Realtor, RE/MAX Buyer Agent
RE/MAX Realty Center

Larry, although I am not doing the contest, I like your ideas...alot of the personal touch part of the business, like most, has gone away,....

July 06, 2012 06:34 AM
Steve and Jan Bachman
Realtors - Northern Virginia
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax

yes! Actual non electronic, human contact rules! Most business comes from referrals not Internet...even though we do both to cover the bases. Good advice Larry.

July 06, 2012 08:00 AM

Larry Bettag

Regional Vice-President
What to know how to buy if you're a bit credit challenged?
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