Did Your Panda Bite Your Penguin? - Part 2

Real Estate Services with Personal SEO - Website SEO and Real Estate Marketing

Don't miss Part One of this Vital Google Optimization
Keywords are not as important as topicspanda and penguin recovery

Google wants topics more than keywords. When you get to the buyers page don’t over-optimize. Example: Tucson Buyers – then on that page you have Tucson First Time Buyers, Tucson Homes, Search Tucson Homes, Get a Tucson Mortgage, Tucson Buyer Agent etc. Check out http://cbsandpoint.com/buyer-tips_23.html This is a simple buyers page at at the end it says topics rather than geo-targeted keyword links. Google already knows what the page is about when they go there as long as you have a good title and good content. They don’t want to be told any longer where to go and why – THEY ALREADY KNOW IT!

Keep your Back links Varied

We once knew it as always link your domain to your keyword or phrase – over and over – but now Google is looking for more natural ways and that includes naked links, contact us, click here (HA) and more. You want to use a variety of keywords, phrases, simple terms and other anchor texts as well and simple URL’s to link people and bots back to your site.

Load Time Matters

If your reader take longer than 4 seconds to load your page, you’ve already lost them and they’re off clicking somewhere else. Make sure images are small enough to load quick and widgets don’t bog down the page so much.

Watch your Blogroll – Link Roll

While WordPress and other sites allow a list of links, these are quickly diminishing in value. At the very least make sure you mix them up once in a while, switch them out or just simply put them into content once in a while. Google hates the long list of links or pages of link exchanges (and has for some time) – Try to keep the links per page under 100.

Leverage your IDX as user experience

People want more than a website; they want an experience. Keep your readers there by incorporating more information including your IDX into your pages. Keep it indexable or at least framable so readers can click throughout your page and site and STAY THERE. You want people to stay on the site as long as possible.

A page that stands alone gets banned

You can’t simply throw up content on your site anymore without any links, text links or relevant content. You must interlink them. One lonely page on your site can harm the entire site. Make sure every page is highly optimized and linked to each other. There’s no point in putting out content that’s just going to sit there. In this case, quantity doesn’t count. Think Wikipedia - Look at their pages - they are chalked full of links within the content leading from one related page to another. Why do you think they are #1 for just about every term?

SEO from Wikipedia

Remember – Don’t EVER buy links, don’t leave a page alone without any internal linking or breadcrumbs, and don’t over-use your keywords. Google is very picky – and yes, we must oblige.

Be sure to stay on top of all my tips at my Facebook Page PERSONAL SEO

Originally posted here:http://personalseo.com/2012/07/how-do-i-recover-my-site-from-a-google-penalty/

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Bloggged 5 times:

Re-Blogged By Re-Blogged At
  1. JOSH EVANS *JoshEvansHomes 516-655-5000 07/09/2012 04:52 AM
  2. Richard & Beth Witt 07/09/2012 05:36 AM
  3. Dorie Dillard 07/09/2012 05:50 AM
  4. Bobbie Smith 07/09/2012 06:03 AM
  5. Roy Kelley 07/09/2012 07:26 AM
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Comments 35 New Comment

Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

Great advice Tammy, I was thinking about the internal links in my site ... errrr, like where are they.  I'll be putting that on my list.

July 22, 2012 09:12 AM
Kathy Schowe
La Quinta, California 760-333-8886
California Lifestyle Realty
It all takes work- but with your help at least we can work smarter! Thanks Tammy! Kathy
July 22, 2012 09:25 AM
John DL Arendsen
Real Estate Broker, Mfg Home Dealer, General Contr
TAG Real Estate Sales & Investments & ON THE LEVEL GC

Wow a whole host of posts for the air head non techie like me. Thanks

July 22, 2012 11:10 AM
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I have heard somewhere to never use more than 10 links in a post.  so I backed off on my links in the Signature.  I think that was a mistake.

July 23, 2012 11:14 PM
Gary Frimann
California Broker and REALTOR
Eagle Ridge Realty / Signature Homes & Estates

Tammy, thanks for the tips.  I have just read three of your posts and I find them very informative.  Thanks again.

August 13, 2012 08:07 AM

Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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We do a lot of things! In addition to writing dozens of articles and blogs each month we offer assistance to real estate agents with their websites and all types of commercial and personal websites. We do marketing and online promotion through various social media and blogs. My AR Blog showcases what we do and how you can do it too!