Spam or Email Marketing?

By
Real Estate Broker/Owner with WebTech Dezine, Gabrielle Jeans Real Estate Coach
http://actvra.in/GnJ

email marketing real estateAlmost everyone hates spam.  Have you ever bought anything through an unsolicited email?  I haven’t.  But did you ever stop to think some of your prospects in your email database may regard your email bulletins as spam?  It’s likely some of them now do because when they signed up for your mailing list when they were in the market for a new home.  But now that they’ve bought a home your email bulletins are now irrelevant to them.

 

It’s NOT good when people consider your email bulletins as spam, and it’s got greater consequences than you’d think.  It’s not just as simple as someone deleting your email anymore.  If your email is considered spam by your recipients you face larger problems than indifference.  Sometimes much larger problems.

 

Here’s why.  All email software today contains a handy (but often misused) feature called the Spam button.  Different email programs may label the button “Mark As Spam” or “Junk Mail” or “This Is Spam” or “Report As Spam” or simply “Spam” but they all do the same thing.  When someone receives an email in their inbox this button is always very prominent and easily found within the email.  Many people think clicking the Spam button is the same as clicking the unsubscribe link at the bottom of the email or replying to the email with the words ‘unsubscribe’ or ‘remove’ in the subject line.

 

It isn’t the same.  When someone clicks the unsubscribe link in your email or replies to your email and asks for removal you simply remove them from your database before your next mailing and no harm is done. But when someone clicks the Spam button when they receive your email something entirely different happens. spam marketing real estate

When they click this button a message is sent to the Abuse department at the recipient’s email provider.  The message states that this person is reporting you for sending spam email to them.  After this you  may or may not be blocked by the email provider from sending messages to this recipient from then on.  If you aren’t blocked then this recipient may be clicking the Spam button every time they receive your email!

 

When someone flags your email as spam you’re put in the same hot water as companies sending huge amounts of unsolicited commercial email advertising the usual spam type things we regularly see in our inbox such as viagra, debt reduction, dating sites, Rolex watches, and so on.

Are you marketing to the right people?

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Topic:
Real Estate Sales and Marketing
Location:
Texas
Groups:
Marketing 101
Realtors®
Active Rain Newbies
Best Business Practices
Active Toronto
Tags:
database prospecting
broadcast
marketing
spam
email

Comments 19 New Comment

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Rainmaker
937,894
Adrian Willanger
Profit from my two decades of experience
206 909-7536 TheHomeFunnel.com

Gabrielle-Thanks for clarifying how to deal with unsolicited emails (spam). I swear I've received some and I've reported them as spam and then next week I get another one from them. 

July 06, 2012 09:40 AM
Rainmaker
1,119,311
Li Read
Caring expertise...knowledge for you!
Sea to Sky Premier Properties (Salt Spring)

Very informative...thanks for sharing this with us all.

July 06, 2012 10:18 AM
Rainer
54,727
Mark Woodward
We bring the flooring store to your door
Floor Coverings International

Yes, that can be a big issue.  This is one of the reasons, too, why it's often better to use an email program such as Constant Contact.  At least that way, your email isn't tagged as being spammy.

But, I think the broader point is to make your content relevant and keep your database fresh.

July 06, 2012 11:09 AM
Rainmaker
543,701
Wayne Johnson
San Antonio REALTOR, San Antonio Homes For Sale
Coldwell Banker D'Ann Harper REALTORS®

Gabrielle-This is a good point. I receive newletters, and other media and even though I requested to be on the mailing list, sometimes it gets to be too much. Mark #3, is right about making it relevant.

July 06, 2012 12:26 PM
Rainmaker
570,044
Bill Gillhespy
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
16 Sunview Blvd

Hi Gabrielle,  Ouch !  Didn't know that.  Wonder why some senders apparently have no such function !

July 06, 2012 12:32 PM
Ambassador
448,176
Paul McFadden
Janitorial. Kent, WA.
Environment Control

Gabrielle: I would like to think that my email marketing is permission-based. Those that want to unsubscribe can. That being said, I think there will always be someone who will object. I'm thankful there haven't been more than a handful in the 6 years I've been doing this.

July 06, 2012 12:43 PM
Rainmaker
997,406
Karen Fiddler, Broker/Realtor
Laguna Beach & Lake Arrowhead, CA (949)510-2395
HOM Sotheby's Intl Realty, 949-510-2395

It's something to consider to be sure. We have to be careful that we address those who might want to hear from us. 

July 06, 2012 02:55 PM
Rainmaker
385,925
Kevin Mackessy
Dedicated. Qualified. Local.
Blue Olive Properties, LLC
Helpful information. It would be wise to consider who still wants the email we send out and to make the unsubscribe option noticeable for those eager to hit the spam button.
July 06, 2012 04:44 PM
Ambassador
1,089,616
Melissa Zavala
Broker, Escondido Real Estate, San Diego County
Broadpoint Properties

It's very important to send email to folks who really do want to receive it. I delete at least 3 groupons per day. I should just unsubscribe.

July 06, 2012 05:05 PM
Rainer
46,963
Lisa Hickling
Yet another post that reinforces the significance of person to person contact.
July 06, 2012 06:48 PM
Ambassador
1,082,680
Bryan Robertson
Broker, Author, Speaker
Catarra Real Estate, Inc

I frequentl use email to send e-flyers and other information to fellow agents in the area.  I'm very careful not to send too often or too much of the same thing so people don't get the wrong idea and put me on their spam list.  My rule for eflyers is no more than 1 message every 2 weeks.  Ideally once per month, unless there is a price change.

July 06, 2012 07:14 PM
Ambassador
1,227,260
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

I use constant contact to send a monthly newsletter. I only add people to the email list who have requested info and have a very low unsubscribe rate

July 06, 2012 07:34 PM
Rainmaker
647,360
Evelyn Kennedy
Alameda, Real Estate, Alameda, CA
Gallagher & Lindsey, Alameda, California

Gabrielle:

I send information on new listings and sold listing to a farm.  Sometimes people email or call me and ask me not to send anything further to them.  I always comply with their wishes.  No one has marked me as spam yet and I hope they never do.

July 06, 2012 08:29 PM
Rainer
131,024
Laura Murray
Search Montgomery Co., MD for homes www.MDRealEstateOnline.com
Weichert

I really like Constant Contact because of all the controls and reports that it provides.  It is inteesting to also see the click through rates and what folks are /are not paying attention to.

July 06, 2012 10:34 PM
Rainmaker
545,869
Gary Frimann
California Broker and REALTOR
Eagle Ridge Realty / Signature Homes & Estates

I cannot stand spam, and about 75% of my email is spam.  I would recommend that one not unsubscribe, as then they could harves your email as an "alive" email and sell it off.  Lots of black hat marketers out there.

July 07, 2012 12:53 AM
Rainmaker
177,110
Erv Fleishman
Luxury Prop Specialist Realty Associates
Realty Associates

Saturday morning and five unsolicited phone calls in two hours. Vote for Joe, Vote for John. 

I told them to email me. 

Joe@spam.com

July 07, 2012 09:36 AM
Rainmaker
564,987
Michelle Cooks
Pensacola, Pace & Gulf Breeze Property Management
Charles Stallions Real Estate Services

I did not know that but I do not send them anyway. I think technology is so overrated and we waste a lot of time trying to use it while proscrasinating. I tell agents just go to work, don't have the latest and greatest use the telephone.

July 08, 2012 10:04 PM
Rainer
137,431
Gabrielle Jeans
Real Estate Web Solution, Real Estate Trainer and Coach
WebTech Dezine, Gabrielle Jeans Real Estate Coach

Glad everyone is benefiting from this post

July 09, 2012 09:39 AM
Rainmaker
973,701
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

Gabrielle, yikes! I never thought of my emails as being spam to someone else. Guess that's why I haven't been a big fan of drip emails. I understand the concept, but the consequences can be pretty steep.

Sharon

July 20, 2012 08:23 PM
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Rainer
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