Spam or Email Marketing?

By
Real Estate Broker Owner with WebTech Dezine, Gabrielle Jeans Real Estate Coach
http://actvra.in/GnJ

email marketing real estateAlmost everyone hates spam.  Have you ever bought anything through an unsolicited email?  I haven’t.  But did you ever stop to think some of your prospects in your email database may regard your email bulletins as spam?  It’s likely some of them now do because when they signed up for your mailing list when they were in the market for a new home.  But now that they’ve bought a home your email bulletins are now irrelevant to them.

 

It’s NOT good when people consider your email bulletins as spam, and it’s got greater consequences than you’d think.  It’s not just as simple as someone deleting your email anymore.  If your email is considered spam by your recipients you face larger problems than indifference.  Sometimes much larger problems.

 

Here’s why.  All email software today contains a handy (but often misused) feature called the Spam button.  Different email programs may label the button “Mark As Spam” or “Junk Mail” or “This Is Spam” or “Report As Spam” or simply “Spam” but they all do the same thing.  When someone receives an email in their inbox this button is always very prominent and easily found within the email.  Many people think clicking the Spam button is the same as clicking the unsubscribe link at the bottom of the email or replying to the email with the words ‘unsubscribe’ or ‘remove’ in the subject line.

 

It isn’t the same.  When someone clicks the unsubscribe link in your email or replies to your email and asks for removal you simply remove them from your database before your next mailing and no harm is done. But when someone clicks the Spam button when they receive your email something entirely different happens. spam marketing real estate

When they click this button a message is sent to the Abuse department at the recipient’s email provider.  The message states that this person is reporting you for sending spam email to them.  After this you  may or may not be blocked by the email provider from sending messages to this recipient from then on.  If you aren’t blocked then this recipient may be clicking the Spam button every time they receive your email!

 

When someone flags your email as spam you’re put in the same hot water as companies sending huge amounts of unsolicited commercial email advertising the usual spam type things we regularly see in our inbox such as viagra, debt reduction, dating sites, Rolex watches, and so on.

Are you marketing to the right people?

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Topic:
Real Estate Sales and Marketing
Location:
Texas
Groups:
Marketing 101
Realtors®
Active Rain Newbies
Best Business Practices
Active Toronto
Tags:
database prospecting
broadcast
marketing
spam
email

Comments 19 New Comment

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Rainmaker
529,470
Gary Frimann
California Broker and REALTOR
Eagle Ridge Realty / Signature Homes & Estates

I cannot stand spam, and about 75% of my email is spam.  I would recommend that one not unsubscribe, as then they could harves your email as an "alive" email and sell it off.  Lots of black hat marketers out there.

July 07, 2012 12:53 AM
Rainmaker
177,110
Erv Fleishman
Luxury Prop Specialist Realty Associates
Realty Associates

Saturday morning and five unsolicited phone calls in two hours. Vote for Joe, Vote for John. 

I told them to email me. 

Joe@spam.com

July 07, 2012 09:36 AM
Rainmaker
494,464
Michelle Cooks
Pensacola, Pace & Gulf Breeze Property Management
Charles Stallions Real Estate Services

I did not know that but I do not send them anyway. I think technology is so overrated and we waste a lot of time trying to use it while proscrasinating. I tell agents just go to work, don't have the latest and greatest use the telephone.

July 08, 2012 10:04 PM
Rainer
137,431
Gabrielle Jeans
Real Estate Web Solution, Real Estate Trainer and Coach
WebTech Dezine, Gabrielle Jeans Real Estate Coach

Glad everyone is benefiting from this post

July 09, 2012 09:39 AM
Rainmaker
971,166
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

Gabrielle, yikes! I never thought of my emails as being spam to someone else. Guess that's why I haven't been a big fan of drip emails. I understand the concept, but the consequences can be pretty steep.

Sharon

July 20, 2012 08:23 PM
Anonymous
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