The First Visit Of The Two Step Listing Presentation....The Real Test!

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/Dz8

We never forget a first impression.  They are lasting.  The pre-listing presentation is as important a step in the listing process as the final visit and presentation of the value of the property.  If the personalities of the agent and the homeowner do not mesh, the final presentation is futile.

Real estate agents must be chameleons because we deal with so many different personalities and backgrounds.  Everyone likes to work with people who act as they do and have qualities that are similar to theirs.  We like us!!  It’s important to find a common ground; an area of commonality with thoughts that are similar; and by the time we leave the property, a feeling of harmony.  All of that needs to be accomplished at the first meeting.

The first visit is a preparation for the final visit.  We’re setting the scene and establishing a positive attitude and a common ground.  We’re preparing to create our team before we are granted that authority to begin the process of marketing for that team. 

The agent and the seller must work as a team and the agent is the captain.  If the seller is working against rather than with the agent, there is no team and there will be no listing.  Within the first few minutes of meeting the seller, the agent must identify that personality and become one!!  That's the "first real step" in listing property!!!

 

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  1. Peter Matyko 08/02/2012 05:34 PM
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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
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Rainmaker
974,440
Scott Godzyk
One of Manchester NH's Leading Agents
Godzyk Real Estate Services

Good Afternoon Barbara, i have to say without a good first presentation, you may not get a second. Have a great Sunday

July 08, 2012 09:15 AM
Rainmaker
1,822,541
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Scott....that's very true..... the first step is very important....

July 08, 2012 09:16 AM
Rainer
34,303
Linda Schneider
Real estate writer, trainer, agent
Real Estate Business Coaching

Very interesting. I love getting a perspective on how other agents do listing appts. and yours sounds very effective. I have also often had that experience where you feel a clash of personalities. Sometimes these days I'll simply point it out and see if we can talk about it openly.

July 09, 2012 10:56 AM
Rainmaker
1,822,541
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Linda.... if it's high maintenance and there is going to be an extreme difference in personalities, I'll decline.... it's still a numbers game and we don't need to battle....that takes energy....not a good use of time....

July 09, 2012 11:44 AM
Rainer
130,212
Laura Murray
Search Montgomery Co., MD for homes www.MDRealEstateOnline.com
Weichert

Really like being able to see a variety of perspectives from different listing agents.  I know tat there are a variety of opinions on whether to do a 1 or 2 visit listing presentation.

August 12, 2012 09:37 AM
Anonymous
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Rainmaker
1,822,541

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.