HomeFinder.com Makeover - What I would like to Improve in my business

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Real Estate Agent with Arizona Focus Realty SA634540000
Las Sendas, Mesa, AZVal Vista Lakes, Gilbert, AZCircle G in Gilbert, AZ
 

Real Estate in East Valley Arizona

The only aspect of my business that I would want to makeover or upgrade would be my generation of leads.  Of course, this is probably the most competitive part of everyone's business, as we are all vying for the same customers.  Even though I seem to have a good internet presence and I know that converting internet leads is more of a numbers game, I still crave having a system that I could be confident in.  When I am able to speak to people on the phone or meet them in person, they will usually become a customer, but getting to that point is what I struggle with.  I don't fancy myself as a salesperson and don't like to try to sell someone on why they should pick me.


Currently, I use Market Leader for my lead generation efforts.  It frustrates me though, as it is hard to know for sure if leads are coming from my own marketing efforts or the efforts that I pay Market Leader for.  I see the value in what Market Leader provides, but at the same time, I am not confident that I can solely rely on Market Leader, thus I do a lot of marketing on my own.

Daily, I get calls or emails from the likes of Zillow, Trulia, etc. wanting me to swtich over and pay them to generate leads for me.  Currently, I am seriously thinking of making a change, but I don't know what to change to.  I would be very interested in feedback from others here in the Rain with regard to what they do and their level of confidence in the lead generation activities that they participate in, so please comment as you would like.

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Topic:
Real Estate Sales and Marketing
Location:
Arizona Maricopa County Gilbert
Groups:
Arizona Homes
ActiveRain Contests
Realtors®
Moving to Arizona
Active Rain Newbies
Tags:
queen creek
chandler
scottsdale
tempe
mesa
gilbert
homes for sale
east valley az

Comments 18 New Comment

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Rainer
371,485
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Kimberly, thanks for the comment and I agree our sphere of influence is the best place for us to generate leads!

July 14, 2012 03:05 PM
Rainer
130,312
Laura Murray
Search Montgomery Co., MD for homes www.MDRealEstateOnline.com
Weichert

HUM, not sure I understand how market leader, etc. currently generates leads.  Is it a property search engine that displays your contact information?  If you want to know which source is creating the leads could you have a unique email address for each lead to send the info, then you can identify where the lead came from.

July 28, 2012 06:49 PM
Rainer
371,485
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Laura,  thanks for the comment.  Market Leader does ads for me on Google and other places and from this, leads are generated through people signing up on my website.

July 29, 2012 06:03 AM
Ambassador
383,229
Pam Dent
Realtor - Charlottesville Virginia Homes and Horse Farms
Gayle Harvey Real Estate, Inc.

I am dealing right now with the question of trying to increase my lead generation.  I tried Zillow and Realtor.com advertising and did not get anything.

August 22, 2012 05:34 PM
Rainer
371,485
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Hmm, thanks for the feedback Pam, I have been offered both of those and I think I will decline.

August 22, 2012 08:23 PM
Anonymous
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Rainer
371,485

Brian England

Realtor, MBA, Real Estate in East Valley AZ
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Real Estate in East Valley AZ