HomeFinder.com Makeover - What I would like to Improve in my business

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Real Estate Agent with Arizona Focus Realty SA634540000
Las Sendas, Mesa, AZVal Vista Lakes, Gilbert, AZCircle G in Gilbert, AZ
 

Real Estate in East Valley Arizona

The only aspect of my business that I would want to makeover or upgrade would be my generation of leads.  Of course, this is probably the most competitive part of everyone's business, as we are all vying for the same customers.  Even though I seem to have a good internet presence and I know that converting internet leads is more of a numbers game, I still crave having a system that I could be confident in.  When I am able to speak to people on the phone or meet them in person, they will usually become a customer, but getting to that point is what I struggle with.  I don't fancy myself as a salesperson and don't like to try to sell someone on why they should pick me.


Currently, I use Market Leader for my lead generation efforts.  It frustrates me though, as it is hard to know for sure if leads are coming from my own marketing efforts or the efforts that I pay Market Leader for.  I see the value in what Market Leader provides, but at the same time, I am not confident that I can solely rely on Market Leader, thus I do a lot of marketing on my own.

Daily, I get calls or emails from the likes of Zillow, Trulia, etc. wanting me to swtich over and pay them to generate leads for me.  Currently, I am seriously thinking of making a change, but I don't know what to change to.  I would be very interested in feedback from others here in the Rain with regard to what they do and their level of confidence in the lead generation activities that they participate in, so please comment as you would like.

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Topic:
Real Estate Sales and Marketing
Location:
Arizona Maricopa County Gilbert
Groups:
Arizona Homes
ActiveRain Contests
Realtors®
Moving to Arizona
Active Rain Newbies
Tags:
queen creek
chandler
scottsdale
tempe
mesa
gilbert
homes for sale
east valley az

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Rainmaker
483,264
Jordon Wheeler
J W Group Real Estate Sales and Service
The Jordon Wheeler Group

Hey Brian,

I currently spend my dollars with Trulia, and I get leads daily.  Trulia has improved its process and has a limited contact management system built.  I find it best to pull my leads into Outlook and work them from there.  Trulia does have a product where an agent is exclusive to a particular zip code or city.  And as you already know, it's a good idea to have multiple ways of generating leads.  SUGGEST and I look forward to hearing from other AR members.

Best of success to you this year!

July 09, 2012 12:02 PM
Rainer
381,701
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Thank you Jordon, I appreciate you sharing!  Knowing that you are comfortable using Trulia helps!

July 09, 2012 12:07 PM
Ambassador
930,542
Kristin Hamilton
(909) 557-6966, CDPE, SFR, CHS-Redlands/Loma Linda
Keller Williams Realty

Hi Brian,

 I am working on the same subject matter right now ..,..so funny but that tells me that there are many of us out there who need to jump forward with something new. I have a friend who spends $1500 a month on Zillow and forget) another large one and she gets so many leads and has many in escrow every month so it is an option I have been thinking about. I am just concerned about signing contracts for a year.

July 09, 2012 01:01 PM
Rainmaker
1,548,269
Captain Wayne Rowlett
Florida Real Estate School
Rowlett Real Estate School LLC

Great Blog Brian, you have your head on straight I can see that.  Good luck with the contest!

July 10, 2012 02:16 AM
Rainmaker
1,842,149
Gita Bantwal
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
RE/MAX Centre Realtors

I will look for the comments to your post and get some tips. Good luck.

July 10, 2012 05:17 AM
Rainer
381,701
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Thanks for the feedback Kristin, I wonder if the leads coming from Zillow are higher quality than those that come from Market Leader?

Thanks for the support Wayne and Gita, I hope the comments that are left help you both!

July 10, 2012 06:33 AM
Rainmaker
637,031
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Tahoe Real Estate Agent Helping Buyers and Sellers
Coldwell Banker, Tahoe City, CA (530) 414-1260

Brian - I've heard good things about Trulia, but the key to any paid lead generation system is what you do after you get the lead to convert it into business.  Best of luck with which ever system you choose!!!

July 10, 2012 10:28 AM
Rainmaker
653,973
Joetta Fort
Independent Broker, Homes Denver to Boulder
The DiGiorgio Group

HOW are you going to generate more/better leads?

July 10, 2012 12:03 PM
Rainmaker
171,570
Marti Steele Kilby
Broker/Owner, San Diego, CA
Steele Group Realty

Very timely Brian....I'm investigating as I write this.  Honestly, my BEST leads have come from my Wordpress blog where my single focus is short sales.  Buyer leads from other sources seem to be full of folks just looking who might already be working with an agent.

July 10, 2012 06:05 PM
Rainer
381,701
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Laura and Marti, thanks for the wonderful feedback!!!

Joetta, that indeed is the million dollar questions, isn't it?  If I knew the answer to it, I guess I would not have written this post, haha.

July 10, 2012 06:08 PM
Rainmaker
876,238
Joyce Kelley
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.
Charles Stallions Real Estate Services Inc

Hi Brian, I was sure you would get a help here. I use craigslist, and any other free sites to the tune of 3 to 4 leads a day.

July 10, 2012 08:04 PM
Rainer
381,701
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Joyce, I use those sites as well and most of my leads seem to come from them.  It is difficult to know for sure, as Market Leader controls my lead system.  It seems like if I don't pay them to generate leads, then they don't push through the leads that I have generated through my own efforts.  Not completely sure about this, but when I stopped paying for them to advertise for me, my leads dried up, even though I was doing the same things that generated 20 or more leads a month through my own efforts.  This has always made me uncomfortable with Market Leader, but I don't know of a better alternative and it would be difficult to switch.  Pretty sad that big companies can treat their "valued" customers so badly, but it seems like it has become the American way.

July 11, 2012 06:29 AM
Rainmaker
138,414
Kimberly Tapscott
Giving you the service you deserve!
Keller Williams Prestige Properties
Brian- the most leads I have come from my database/ sphere of influence. I call and ask "who do you know...." it's free and I always know where the business is coming from.
July 14, 2012 02:23 PM
Rainer
381,701
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Kimberly, thanks for the comment and I agree our sphere of influence is the best place for us to generate leads!

July 14, 2012 03:05 PM
Rainer
131,024
Laura Murray
Search Montgomery Co., MD for homes www.MDRealEstateOnline.com
Weichert

HUM, not sure I understand how market leader, etc. currently generates leads.  Is it a property search engine that displays your contact information?  If you want to know which source is creating the leads could you have a unique email address for each lead to send the info, then you can identify where the lead came from.

July 28, 2012 06:49 PM
Rainer
381,701
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Laura,  thanks for the comment.  Market Leader does ads for me on Google and other places and from this, leads are generated through people signing up on my website.

July 29, 2012 06:03 AM
Ambassador
389,289
Pam Dent
Realtor - Charlottesville Virginia Homes and Horse Farms
Gayle Harvey Real Estate, Inc.

I am dealing right now with the question of trying to increase my lead generation.  I tried Zillow and Realtor.com advertising and did not get anything.

August 22, 2012 05:34 PM
Rainer
381,701
Brian England
Realtor, MBA, Real Estate in East Valley AZ
Arizona Focus Realty

Hmm, thanks for the feedback Pam, I have been offered both of those and I think I will decline.

August 22, 2012 08:23 PM
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Rainer
381,701

Brian England

Realtor, MBA, Real Estate in East Valley AZ
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Real Estate in East Valley AZ

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