Don’t Forget About Expired/For Sale By Owner Listings

By
Real Estate Assistant with BEST AGENT BUSINESS

For Sale By Owner and FSBOReal Estate agents owe it to themselves to fully research all opportunities to increase their business. “Expireds” or “For Sale by Owner” listings are areas that many agents are considering for potential business expansion. Before you decide to expand, read over the following questions and answer truthfully:

 

        In your market, are more than 30% of the listings currently expired?

        Do you have a strong listing and sales persona? Do you love to WIN the listing?

        Are you willing to walk away from listings unless the price is right?

        Are you willing to spend 30 minutes every single day calling Expireds?

        Are you aggressive enough to want to achieve 10% or more of the market share of Expireds?

 

If you answered yes to these questions, expired marketing can be for you. Expired marketing can be your second most profitable marketing effort, after client marketing. Less than 10% of agents have what it takes to try it, and less than 1% do it right.

 

In an effort to assist you with your marketing goals, Best Agent Business will help you with the following tasks:

 

        Best Agent Business will define a target market based on price ranges, geography, and perhaps exclusion of Expireds from certain brokerages or specific agents.

        Best Agent Business will use manual research and services such as www.TheRedx.com to select and target Expireds. This will occur as a daily pull of data.

        Best Agent Business will create a mailing series of five to ten pieces over a period of two to six months.

        Best Agent Business will utilize some top secret creative ideas in our bag of tricks.

        Best Agent Business will manage your Expireds campaign using data services like REDX or Landvoice.

 

For more information on how Best Agent Business can help you improve your marketing practices and many other aspects of your Real Estate Business, visit us at www.bestagentbusiness.com, call (202) 297-2393, or e-mail us at: sales@bestagentbusiness.com.

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Topic:
Real Estate Best Practices
Location:
Maryland
Groups:
Real Estate Virtual Assistants Group
Realtors®
Real Estate SEO & Web Marketing
Marketing Services & Tools for Real Estate
SEO for Realtors
Tags:
real estate marketing ideas
steve kantor
best agent business
fsbos
expired listings

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Rainer
130,312
Laura Murray
Search Montgomery Co., MD for homes www.MDRealEstateOnline.com
Weichert

Expirereds are an area that i plan to xconcentrate on for future business growth.  I am beginning to see recurring themes in why some listings end up as expirereds.

July 12, 2012 10:57 AM
Rainmaker
185,076
Steve Kantor
Best Agent Business - Virtual Assistance
BEST AGENT BUSINESS

The more you know about expireds, the better you'll be able to serve this market. Thanks for your comments.

July 15, 2012 08:50 PM
Rainmaker
680,420
Lanre Folayan
I don't make promises. But I do deliver results.
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC

I want to know more information about this. Want to target Expireds,FSBO's and Withdrawns. But my campaigns have never been successful which has lead me to just abandon doing them. 

July 25, 2012 05:15 PM
Rainmaker
185,076
Steve Kantor
Best Agent Business - Virtual Assistance
BEST AGENT BUSINESS

Give me a call; we can help!

July 29, 2012 04:02 PM
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Rainmaker
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Steve Kantor

Best Agent Business - Virtual Assistance
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