Mimosa's Anyone...

By
Managing Real Estate Broker with Simply Summit Realty

Back again with another Open House.   This time serving Mimosa’s and offering a drawing for a bottle of Schramsberg (an excellent choice designed to entice Realtors to flock over).  The question is  Whatever happened to the days when a Realtor could put up an Open House sign and be visited by numerous Realtors just because they wanted to see a new listing and become more knowledgeable about the current market?”

I was looking through the Realtor Tour list today, trying to figure out what “angle” had not been covered.  If a Realtor coordinated the visits just right,he/she could end the day having had a full course meal, including appetizers and dessert, and the chance to win a $100 dining gift card, a round of golf at the local course, and my bottle of vintage champagne.  Average cost, including food:  over $100.  This is all with no guarantee that anyone will even show up!

The fact of the matter is, we have all invested time and effort into putting as many pictures of our listings on-line.  Remember, 87%ish of all Buyers look on the web first.  Realtors are able to get a pretty good idea of what a house looks like without having to spend extra time visiting Open Houses. 

Have Open Houses Gone the Way of the Dinosaur?  I think NOT!  The sellers expectations of what we will offer have always included Open Houses.  There is something about putting the signs out, opening the door, and welcoming visitors in that is still very appealing. 

As  for today…I guess I will just help myself to a Mimosa  and enjoy a little solitude. 

 

Cheers!

Jenny G.,

Owner/Broker Simply Summit Realty.

Posted by

Jenny Gloudemans

Owner/Broker, MBA,CNE

Simply Summit Realty

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seller expectations
open houses

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Ambassador
1,072,410
Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Jenny, I rarely attend a Broker's Open. Primarily because I preview a lot of homes. I know my niche market very well. I have held Broker's Opens with low attendence. I don't do it anymore. There are better ways to spend my $100.

July 11, 2012 09:05 AM
Rainmaker
870,319
Adrian Willanger
Profit from my two decades of experience
206 909-7536 TheHomeFunnel.com

I agree I think open house can be very beneficial in helping creating a "buzz." Serving  Mimosa's I'll be right over. 

 

Good luck!

July 11, 2012 10:10 AM
Rainmaker
147,865
Stephanie Arnett
SRS, IMSD, Broker Associate, REALTOR
Coldwell Banker SRE ~ Starkville, MS

Agreed that Open Houses are still effective.  I always tell my sellers that I will most likely NOT sell their house at an Open House, but that it gets advertised to agents, online, newspapers, etc. :)

July 11, 2012 02:22 PM
Ambassador
1,200,789
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

The sellers like it and expect it but in my area I can tell you that agents don't show up without bribery. I hold broker opens and give everyone who attends a $25 restaurant gift certificate. We have a light buffet sometimes, snacks other times, and sometimes a full course meal. And now we are running a raffle where every open you attend your business card is entered to win an iPad. 

Guess how many agents showed at my last broker open? 3

Pathetic.

July 11, 2012 03:04 PM
Rainmaker
358,938
Kevin Mackessy
Dedicated. Qualified. Local.
Blue Olive Properties, LLC
Mimosa's certainly help generate a buzz. Until they run out!
July 11, 2012 03:36 PM
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Jenny Gloudemans

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