Mimosa's Anyone...

Managing Real Estate Broker with Simply Summit Realty

Back again with another Open House.   This time serving Mimosa’s and offering a drawing for a bottle of Schramsberg (an excellent choice designed to entice Realtors to flock over).  The question is  Whatever happened to the days when a Realtor could put up an Open House sign and be visited by numerous Realtors just because they wanted to see a new listing and become more knowledgeable about the current market?”

I was looking through the Realtor Tour list today, trying to figure out what “angle” had not been covered.  If a Realtor coordinated the visits just right,he/she could end the day having had a full course meal, including appetizers and dessert, and the chance to win a $100 dining gift card, a round of golf at the local course, and my bottle of vintage champagne.  Average cost, including food:  over $100.  This is all with no guarantee that anyone will even show up!

The fact of the matter is, we have all invested time and effort into putting as many pictures of our listings on-line.  Remember, 87%ish of all Buyers look on the web first.  Realtors are able to get a pretty good idea of what a house looks like without having to spend extra time visiting Open Houses. 

Have Open Houses Gone the Way of the Dinosaur?  I think NOT!  The sellers expectations of what we will offer have always included Open Houses.  There is something about putting the signs out, opening the door, and welcoming visitors in that is still very appealing. 

As  for today…I guess I will just help myself to a Mimosa  and enjoy a little solitude. 



Jenny G.,

Owner/Broker Simply Summit Realty.

Posted by

Jenny Gloudemans

Owner/Broker, MBA,CNE

Simply Summit Realty


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Joan Whitebook
Consumer Focused Real Estate Services
BHG The Masiello Group

We have progressive open houses and food with gift cards.  Most of the time 12 -15 folks show up.  The feedback can be very helpful in talking with the seller.  I did a poll however, and rarely is a home sold because someone came to an open house -- broker or public.

July 10, 2012 07:51 PM
Realty Works Temecula
Real Estate, Temecula, Murrieta, Menifee
Realty Works Temecula

Mimosa sounds like fun!   Here it's been so hot we are going to offer bottled water and Gatoraid to home viewers!!!  

July 10, 2012 07:57 PM
Michael Jacobs
Pasadena Real Estate Representation 818.516.4393
Coldwell Banker Residential Brokerage

Hi Jenny  -- while food, drink, lotto tickets, cash, trips, massages, gift cards(all things I have seen as incentives at broker caravans) I believe, as Morgan Evans commented in #5 -- a desirable, well-priced, well-located and well-presented property is still your best bet at getting an offer.  I truly believe that many of the agents attending these "parties" are there only for the goodies -- many may not have even written an offer in the last year let alone have a buyer for that particular property.   

July 10, 2012 08:09 PM
Richard Weisser
Richard Weisser Coweta Newnan Homes for Sale
Better Homes and Gardens Real Estate Metro Brokers


Open house are not as prominent here because for whatever reason, they are not part of our buyer culture.

July 10, 2012 08:12 PM
Ed Silva
Central CT Real Estate Broker Serving all equally
RE/MAX Professionals, CT 203-206-0754

If you have agents that are not doing much business you are risking big liability with the Mimosa

July 10, 2012 08:14 PM
Patricia Kennedy
For Your Home in the Capital
Evers & Company Real Estate, Inc.

Jenny, I will preview for mimosas any time!  Too bad you're in Colorado!

July 10, 2012 08:19 PM
Charlie Dresen
Steamboat Springs, CO e-Pro
Steamboat Sotheby's International Realty

Jenny-Even though times have changed, open houses still may be important in helping someone get the "feel" of a home.  Even the best photographs can only do so much.

July 10, 2012 09:07 PM
Wandanna Melliphant
A Name Real Estate Investors Trust and Recommend
Royal Lepage Credit Valley Real Estate Brokerage

Hi Jenny,

I miss attending opening houses as well, but we never know, as trends change like fashion.

Fashion trends start by being new, old, then suddenly new again :)

Let’s see if that will hold truth in Real Estate.

Have a fabulous week



July 10, 2012 09:30 PM
Sharon Parisi
Dallas Homes
Keller Williams Dallas Premier Realty

Jenny, the properties on our Realtor tours have few visitors, as well.

July 10, 2012 11:56 PM
Pamela Seley, REALTORĀ®
Menifee Lakes California Real Estate

Jenny, I never feel right going to broker opens or open houses that offer food and such if I don't have a buyer who is even slightly interested. I don't like taking advantage of the free stuff. If it sells the home, then go for it. 

July 11, 2012 01:10 AM
Marie Story
Broker Associate, Pinecrest (Miami) Homes For Sale
Keller Williams - Pinecrest (Miami)

I feel that no amount of pictures or tour will take the place of previewing a property.  That's why I block out noon-2:00pm every Wednesday to attend Brokers Opens.  It's time invested in expanding my knowledge base.

July 11, 2012 04:34 AM
Chris and Dick Dovorany
Broker/Associate at Premiere Plus Realty
Homes for Sale in Naples, Bonita Springs and Estero, Florida

I do miss those days as well.  Loved the developer evening cocktail parties too.  I do believe people feel they can see the entire thing through the pics on their MLS and not have to leave the office, house etc.  It's really not the same.  it also limits your association with others in your profession.  Sign of the times.

July 11, 2012 06:33 AM
Michael Setunsky
Your Commercial Real Estate Link to Northern VA
Michael's Commercial LLC

Jenny, house tours have always been a way to stay on top of the market and preview the homes for sale. Unfortunately, the homes to preview always seem to be the ones with the best menu. Good luck with your open house.

July 11, 2012 06:37 AM
Richie Alan Naggar Author PEARLS SERIES of books
on LIFE and LOVE plus Real Estate too!
People first then business! Ran Right Realty Riverside, Ca

I respect the Internet and I know it is here to stay...However, some things remain best when personalized. Open houses are just that. Face to face will never go out of style. We need to smell, touch, hear and feel and not just SEE things

July 11, 2012 06:53 AM
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

Mimosas will attract anyone. . you may need to put the word out where Realtors hang around.. .Facebook!

July 11, 2012 07:23 AM
Tammie White
TW Realty Group, Franklin TN, South of Nashville
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Jenny, I rarely attend a Broker's Open. Primarily because I preview a lot of homes. I know my niche market very well. I have held Broker's Opens with low attendence. I don't do it anymore. There are better ways to spend my $100.

July 11, 2012 09:05 AM
Adrian Willanger
Profit from my two decades of experience
206 909-7536 TheHomeFunnel.com

I agree I think open house can be very beneficial in helping creating a "buzz." Serving  Mimosa's I'll be right over. 


Good luck!

July 11, 2012 10:10 AM
Stephanie Arnett
SRS, IMSD, Broker Associate, REALTOR
Coldwell Banker SRE ~ Starkville, MS

Agreed that Open Houses are still effective.  I always tell my sellers that I will most likely NOT sell their house at an Open House, but that it gets advertised to agents, online, newspapers, etc. :)

July 11, 2012 02:22 PM
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

The sellers like it and expect it but in my area I can tell you that agents don't show up without bribery. I hold broker opens and give everyone who attends a $25 restaurant gift certificate. We have a light buffet sometimes, snacks other times, and sometimes a full course meal. And now we are running a raffle where every open you attend your business card is entered to win an iPad. 

Guess how many agents showed at my last broker open? 3


July 11, 2012 03:04 PM
Kevin Mackessy
Dedicated. Qualified. Local.
Blue Olive Properties, LLC
Mimosa's certainly help generate a buzz. Until they run out!
July 11, 2012 03:36 PM
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