The Father...The Son...And the Holy Ghost Writer...Shouldn't Pre-Judge

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/DT2

There was a members only post today that discussed agents who use someone else to write and submit blog posts for them.  The attitude of this writer was not favorable for this method of blogging and suggested that the owner of the blog do his/her own work.

Everyone should not blog.  It’s as simply said as that.  There are people who do not have a very good mastery of the English language; there are agents who are totally intimidated by the thought of having to write a post; and there are agents who just don’t have any time.

I’m sure there are many other reasons that people use ghost writers to prepare and post blogs.  If an agent can afford to hire a ghost writer, that’s a wonderful option.  Everyone needs an online presence and if one pays to have that accomplished it should be a top quality narrative.  That writer must have a thorough knowledge of SEO and the agent who is paying that fee will soar.

I think it’s acceptable.  It’s actually not a good idea to write if you are not a writer.  Your writing is a reflection of you.  It openly states whether or not you were a good student; it reflects your creativity; and it’s available to be read by the world so you can be judged.  If any of those qualities are not up to par, hire a writer, or use the services of a writer to "rewrite your narrative."  Your thoughts with a creative touch can result in many future phone calls.  It’s America.  Hiring a ghost writer is spreading the wealth.  It’s providing a job for someone.  Why not!!!  

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Lenn Harley 07/15/2012 04:36 AM
  2. Valerie Zinger 07/22/2012 07:20 AM
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hiring a ghost writer to blog

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Rainmaker
295,441
Bud & Beth McKinney
Cary/Raleigh/Apex NC - The Team That Cares, RE/MAX United
RE/MAX UNITED

Interesting suggestion. But hey, if you can give a job to someone else so they can do what THEY love while you don't have to worry about it, by all means! Thank you for sharing. Interesting title drew me in instantly.

July 16, 2012 11:49 AM
Rainmaker
278,506
Christine Hooks
Celebrating 20 Years in Real Estate!
Pino Agency

Hi, Barbara.  As someone who struggles with the much-needed consistency of blogging, I can certainly see the value of having a 'ghost writer'.  Live and let live!

July 16, 2012 09:23 PM
Rainmaker
325,831
Shannon Milligan, Richmond VA Real Estate Agent
RVA Home Team - Winning with Integrity.
RVA Home Team with Jefferson Properties

I know many agents who have their assistants do the blogging for them and I don't see any problem with that as they are an integral part of the team.

July 22, 2012 07:35 AM
Rainer
3,531
Shannon O'Brien
All Writey Then. . .

 Barbara, I did a huge fist pump with your remark about Google juice being the primary reason for blogging. Thank you!

I understand that some agents want to do their own writing and I applaud that. I've seen some really great stuff here at Active Rain. But the “time” factor should be considered, in my opinion, and nobody is addressing that. Where is your time better used – sitting at a keyboard for an hour or two, banging out a blog post or networking for, or following up on leads?

I just wrote a column at RealEstate.com about the number one agent in the country. He had some interesting things to say about the value of his time – what he chooses to spend it on and what he chooses to delegate to specialists. Considering he made more money than any other agent in the country last year, his opinions might be valid for those in the business to make money. He simply does not perform any actions that don't directly contribute to his finances.

Consider as well a recent study of homebuyers, conducted by Movoto. “We thought homebuyers would want to know the person who will help them make the biggest purchase of their lives? As it turns out, not really. . .homebuyers don’t shop for an agent.” They even go on to say that buyers don’t care if a seeing eye dog shows them a house. . .they just want IN. So, how important is it, again, that your personality shines through on those blog posts?

Interestingly, another tidbit from the study is that if agents don’t respond quickly and aren’t ready to show property on the client’s schedule, they’re kicked to the curb. So, while you’re busy penning your latest, greatest blog post, is your phone going unanswered and your emails unread?

This is an interesting topic, Barbara and I love reading everyone’s answers.

 

August 05, 2012 06:44 PM
Rainmaker
72,599
Edie Czerniak
My Only Purpose is to Deliver Successful Results
RE/MAX Realty Team

Barbara: I've been online reading several posts regarding ghost writers.  I think you make excellent points as to why it is alright.  I for one spends hours trying to write a simple post about anything.  I would much rather spend time prospecting and letting someone else do what they are good at.

August 28, 2012 05:17 PM
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Rainmaker
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Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.