An alternative to Alexa - Quantcast

By
Real Estate Agent with HER Realtors

Does anyone use Quantcast to measure traffic for websites? Blogs? 

 @ signComparing traffic on websites interests me. Until recently Alexa was the only site I was aware of  to compare for example Active Rain and other sites. "Using Alexa to Compare Traffic Across Sites" Dustin Luther of Rain City Guide, June 7, 2006.

Little itty biitty brand new Localism's Audience vs. the lots of things - Alexa graphs!

Active Rain vs. other social networking sites, incl. Dogster.com, Catster.com, etc. - Alexa graph!

Active Rain vs. MyBlogLog.com and others -Alexa graph!

Active Rain vs. other real estate blogging such as RealTown Blogs -Alexa  graph!

The problem is Alexa is skewed. Dustin Luther of Rain City Guide described it:

"All good stuff, but remember to take these statistics with a grain of salt. As Matt Cutts of Google discussed a while back, the type of people visiting a site can definitely skew these results greatly and considering Rain City Guide is in Amazon's backyard, we're more likely than most to have traffic from people with the Alexa toolbar installed. "

Much more eloquent than 'Alexa sucks.' Alexa tells you on their site why the numbers are skewed.

My fairy blogmother Fran Flynn Thorsen who is a big fan of RTBlogs (my other blog is a Real Town Blog) but not a big fan of Active Rain suggested an alternative to Alexa.... Quantcast:   "Find ratings for 20,084,935 sites"

"Quantcast is the world's first open internet ratings service. Advertisers can find reports on the audiences of millions of web sites. Publishers can ensure their sites are represented accurately by tagging them for direct measurement. The service is free to everyone.


Quantcast is a team of web analytics experts building powerful statistical technology to understand internet audiences. Quantcast helps web publishers of all sizes understand the composition of their audiences and attract higher advertising rates, and helps advertisers and agencies find elusive online audiences wherever they might be. This web site allows anyone to view audience reports on hundreds of thousands of websites. "

Quantcast scores for some blogging sites I am familiar with:

Active Rainrealtownblogs.com (rank 273,018)

activerain.com (rank 140,829)

raincityguide.com (rank 84,002)

 

The lower the score the better...lower rank (closer to 1) if I am not mistaken.  

Quantcast would not give me a score for my RT Blog, Discover Columbus but it gave me a great little graph for November 2006. It gave me this info. My blog is a subdomain of realtownblogs.com there are 2500 + blogs many not on this list obviously.

Daily Reach for Maureen.RealtownBlogs.comTop SubdomainsSubdomain % who Visit
 realtownblogs.com  100.0%
 bonnieerickson.realtownblogs.com  16.1%
 cincinnatihomefinder.realtownblogs.com  11.8%
 dlefevre.realtownblogs.com  10.8%
 steveho.realtownblogs.com  10.5%
 cflowers.realtownblogs.com  5.9%
 coachingcorner.realtownblogs.com  5.6%
 shaveheadlake.realtownblogs.com  5.5%
 marioncountyflorida.realtownblogs.com  5.4%
 joeann.realtownblogs.com  5.3% 
 alisa.realtownblogs.com  5.3%

 

 

 

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Rainmaker
848,997
Jeff Turner
RealSatisfied - Santa Clarita, CA

Maureen :: I had never heard of it so, I checked it out. It had us (realestateshows.com) listed at a rank of 12,598 out of 20,084,980 sites. But the data was so far off. They had our estimated monthly unique visitors for November at around 90,000. Our actual unique visitors for November was over 500,000. The problem with these sites is that they require a special javas cript to track your pages accurately. There are too many of these places for people to populate their code with every java script just so you can show up on the latest ranking accurately. 

I't's hard to compare traffic on these sites when the numbers are so skewed. 

January 11, 2007 12:56 AM #1
Rainer
426,061
Maureen Francis & Dmitry Koublitsky
SKBK Sotheby's International Realty - Birmingham, MI
SKBK Sothebynulls - Metro Detroit
Hmmm, I am glad that Jeff just said that.  I was about to install the Javascript. 
January 11, 2007 09:54 AM #2
Rainer
426,061
Maureen Francis & Dmitry Koublitsky
SKBK Sotheby's International Realty - Birmingham, MI
SKBK Sothebynulls - Metro Detroit
I still find it interesting, btw, but a bit of perspective is nice to have.
January 11, 2007 09:54 AM #3
Rainmaker
1,391,423
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I have the Javascript on my Discover Columbus Blog.. hey MY Fairy Blogmother Frances Flynn Thorsen wrote about it on BlogTalk... I am not sure if she said "add the javascript..." but I know she had a link (which I can not locate) that convinced me via her favorite techno guru to go to the site.  Once I got to the site I know I was convinced to add the javascript...I could not get into my account last night (password?)  Is it anywonder I lost my WP blog? 

So Alexa sucks (but I love it) and Quantcast sucks (they've got pie charts!!!  graphs...lotsa graphs.) I found Alexa thanks to reading Dustin Luther on Rain City Guide... found Quantcast thanks to reading something on BlogTalk (RTBlogs) from my Fairy Blogmother... a real smart cookie when it comes to blogging...

Just don't think of these things?

January 11, 2007 10:05 AM #4
Rainer
64,193
Dustin Luther
4Realz.net - Calabasas, CA

I signed up a few months ago with these guys and inserted the appropriate tracking code on Rain City Guide...  It is interesting stuff and their demographic data is top notch!  

About the only other site I'm aware of with free demographic data is the Microsoft AdCenter labs... Less demogrpahic information, but probably even higher quality. 

-Dustin

January 11, 2007 11:33 AM #5
Anonymous
Anonymous
Anonymous

I signed up with them and have been very impressed.  Simple pixel in the footer.  Great service, great data, and free. 

If you don't like the numbers you see with Alexa, you can't do anything about it.  If you don't like the numbers in Quantcast, you can provide feedback and correct them,   

M

January 11, 2007 05:41 PM #6
Rainmaker
1,391,423
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Thanks Dustin. I looked at the Microspft AdCenter link briefly

M thanks for the input.  I need to go find my password for Quantcast and get into my account.

January 11, 2007 05:55 PM #7
Rainmaker
1,391,423
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Thanks Stephen. 

 

Interesting stats for Active Rain fom Compete:

people 32,004

 104.0%

The number of people in the U.S. estimated to have visited a domain. People counts are also known as unique visitors - they only count a person once no matter how many times they visit a site in a given month.

Rank 49,728

Compete ranks the top one million domains based on the number of People in the U.S. they attract in a given month. The Compete Rank currently does not consider page views or number of visits made to the site.

Avg. Stay 21:54

 

January 16, 2007 01:41 AM #9
Rainmaker
1,391,423
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

OK

Thanks

March 16, 2009 01:49 PM #11
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Rainmaker
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Maureen McCabe

Columbus Ohio Real Estate
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