In conjunction with one of my previous posts entitled Healthy Blogging Habits, here is how you can find inspiration for your much-needed post especially when writer’s block attacks you.
The news. Whether it is print, broadcast, or online news sources you follow, there are bits of information that can serve as valuable topic to jumpstart your post. News of inflation rates, new mortgage policies, increasing gas rates, and change of leadership in a particular town or community impose their own effects on the real estate industry. These information are all essential, blog-worthy and are must-read topics for your blog followers especially those who are seriously considering purchasing a new home, selling their existing homes, or relocating from one place to another.
Forums, blogs, and other internet sources. Interaction with fellow netizens has its own dose of benefits to bloggers and business owners like us. We may come across consumer runts, and questions that you can answer in your very own blog post. In fact, you can reference the site and ask permission from its owner to create backlinks to each other. Aside from getting an inspiration for your post, you also added a free marketing tool on your hands.
Local events. The locality or shall we say the scope where your real estate business runs is a very potent source of blog-worthy information. The establishments that have been around the city, town, community, or specific neighborhood can be a focal subject. Major landmarks, historic districts, recreation facilities, shopping sites, restaurants, schools churches, and government offices are also valuable structures which can be of interest to your readers. While they may for a certain group of clients only, informing the public of what can be seen in a particular area gives them a general feel of how convenient and desirable that place is for living.
Controversies. The world of real estate is full of shocking issues, controversies, and hot topics that make them stand alone blog topics. Because they are talked of, your opinion will certainly matter to other people who are interested to know more of the subject. Controversies on real estate taxes, commissions of agents, government rules, and even the different policies imposed by home mortgage companies can be discussed of.
Miscellaneous Topics. Some believe in the essence of niche blogging. It creates an image of expertise on the topic and relevant business area. However, readers are not always after a single topic only. I believe in the importance of creating diversity to prevent the blog from being monothematic and boring in the long run. While I have nothing against those who practice niche blogging, I just wanted to share my point of view that it really creates sense in expressing your thoughts and views about different subject matters. Knowledge on different things may become useful in dealing with buyers and sellers alike. It makes you more trusted, credible, and intelligible.
Running out of ideas? I seem to have it this day…