Who Are The Geniuses Authoring Those Automated MLS Feedback Questions?

By
Real Estate Broker Owner with MoonDancer Realty, Dillsboro,NC NC# 218097
 

HuhDo you ever wonder who the genius is who authors those automated MLS showing feedback questions? The agent filling out the form is not to be blamed, the questions are uninspiring and the choice of answers are uninformative.

I’d love to find out if agents using MLS software other than Navica have any more useful questions on their feedback forms. Here’s Navica's…try to stay awake.

 

Buyer Agent Matilda has completed a showing of MLS # 99999 (99 Listing Lane SYLVA).

 
How do you think your buyer(s) liked this listing?
Interested…on a scale of one to huh?

Do you think your buyer(s) would consider making an offer?
Maybe…or maybe not? How many houses do you suppose are a “maybe”?

How do you think your buyer(s) rated the interior of the home?
Above Average … average being what exactly? Isn’t this the listing professionally painted, spotless to the point of being able to eat off the floor? The turn the freaking key and move in house? Above average … now that’s a goal!

How do you think your buyer(s) rated the exterior of the home?
Average … really? This is the house with the new roof, newly pressure washed, exquisite landscaping?

What did the buyer(s) think of the price?
High … now there’s a surprise! The buyer thinks the price is high … that IS valuable insight.

Is your buyer(s) considering a second showing
Maybe … news at 11 maybe?

Showing Comments: 

Private Comments:

A few questions our sellers would find the answers to more valuable might be:

On a scale of 1 to 10, how did your buyers like this listing?

How many listings have been scheduled for your buyers to look at?

What did your buyers like best about this listing?

What did your buyers like least about this listing?

Would your buyers like to make a purchase decision within one month? Two months? Three months? I guess it would never happen that there’d be a choice of “I’m starting to feel they’ll never make a decision”.

How long have you been working with these buyers?

What did your buyers think about the location of the listing? Rate how well it meets their needs on a scale of 1 to 10.

How did your buyers discover this listing? Agent found it, buyer found it on an internet site, print media, or other?

What other questions and answers do you think would be useful to listing agents and their sellers? Doesn't it make sense that better questions would also be helpful to the Buyer Agents? Maybe even the buyers themselves!

Personally? When we are serving in the role of Buyer Agents, I hate filling out these forms. The questions are bogus and serve no useful function for anyone involved in the process. Maybe if we gather enough pertinent feedback questions we can hand them over to the genius authoring the feedback forms! Everyone wins then.

 

 

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Topic:
Real Estate Best Practices
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Mona Gersky
GRI,IMSD-Taking the mystery out of real estate.
MoonDancer Realty, Dillsboro,NC

Hi Jill, ultimately it probably doesn't matter...most flaws in the listing should have been uncovered by the listing agent and dealt with...not as a reminder from showing agents.

July 19, 2012 05:23 PM
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Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Mona, while I like your questions a lot more, agents wouldn't take the time to complete them. I usually go to the comment section and skip the questions. I let the agent know what the buyers liked and what they didn't. I also let them know whether their seller's home is in the running. Because afterall, that's all they really want to know.

July 26, 2012 06:27 AM
Anonymous #49
Anonymous
David L. Mason

I'm a bit late to this party, because I only recently found it after a Bing search for "showing feedback questions."  While I've seen my share of vague and poorly worded questions, I shall also take a bit of a contrarian view from most of those expressed.

I have to say that feedback has some merit, especially when your seller clients don't believe what you are telling them about the deficiencies of their home.  Also, even though we've been in the business a while, we do occasionally miss things that would help a home sell more quickly.  True, an offer is oftentimes the absolute best feedback.  Even a low offer is an opportunity to negotiate!  However, if you haven't gotten an offer in, say, the first four weeks of the listing period, what do you tell the sellers?  If you haven't gotten 8-10 showings in the first four weeks, what do you tell your sellers?  Is it *always* a pricing issue, even if the comps seem to show otherwise?  Also, what if you, the listing agent, haven't visited the home for a while?  Suppose that some deficiency has crept in that hasn't been addressed, especially if the property is vacant.  You and your seller may want to know about that.

As a buyer agent, you do have to be circumspect about what you tell the listing agent, but does that mean that you shouldn't give ANY feedback?  I'll admit to copping a generic, "floorplan won't work for my folks," response on occasion.  Certainly, some flaws are inherent with a property and easily identified.  That's where our marketing and advertising skills come into play.  Some such flaws really can't be fixed without the sellers incurring substantial cost either through correction or a price reduction.  If the seller has confidence in that from multiple feedback responses it can help them address competitive over-pricing issues or condition issues much earlier in the process.  Who wants their home to sit on the market for a year with no offers?  How many of us have lost listings to other agents because of such issues?

For the rest of the questions, it sounds like those who craft such requests for feedback, also need some feedback on the choice and wording of the questions asked, as well as the "canned" responses provided.  There is value to having at least one free-form question to allow the buyer or agent to vent.  That being said, it might be very helpful to have a small set of very pertinent questions and responses that are truly meaningful, so that sellers can become educated on how their property is competing with others over the duration of the listing.  Unless the seller gets "unbiased" feedback from someone other than the listing agent, how else will they know what moves will work best for them, especially if its a *problem* listing?  It would seem that good feedback can help our seller clients sell more quickly and target more precisely the counter-productive issues that otherwise would escape them.

 

August 09, 2012 03:28 PM
Rainer
24,063
Marianne Iamele
Broker
Class Act Realty, LLC

Thank You, David, I am so glad that someone else feels the same way that I do!!  Feedback is important, and I sometimes wonder why completing a questionnaire is such an issue.  I am more than happy to do that for other agents.

August 09, 2012 03:45 PM
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Mona Gersky
GRI,IMSD-Taking the mystery out of real estate.
MoonDancer Realty, Dillsboro,NC

Tammie, that is really all the seller wants to know...is it in the running.  They really don't want to know that the buyers left because of dirty dishes or cat urine.

David, you said a mouthful and I appreciate you taking the time to do so.  Sometimes I will leave either feedback or just call the agent if there is an issue I'd want to know about that didn't exist when I took the listing.

Marianne, I don't think completing the questionnaire is a huge issue...I just think some of us have questionnaires that are completely useless.

August 10, 2012 05:00 AM
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GRI,IMSD-Taking the mystery out of real estate.
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What job could possibly be better than bringing people together by sharing our common interests and learning new ones? Here's my opportunity to introduce conversations and photos of the area I feel so passionate about...the beautiful mountains of Western North Carolina. This is one way to give you some background about me and our MoonDancer Realty company to help you make an informed decision about hiring us as your next REALTOR. I hope you enjoy the content as much I enjoy sharing it. I'm looking forward to reading your comments and hope to meet you soon.