You're selling your home, but are you in Selling Mode?

By
Home Stager with Janice Ankrett Home Staging

 

As we live in our homes we adjust it to fit the rhythm of our lives.

This is  called Living Mode.

One of the biggest mistakes you can make is assuming that the perspective buyers will be able to see past your lifestyle and imagine themselves in your home. It is time to make changes so that the buyers can see your home's features.

This is called Selling Mode.

There are different guidelines for Selling Mode. The focus of your home has to change from you to the buyer's perspective as they walk through. After all, their perspective is their reality.

 

Your Burlington home has become a product and you need to highlight it's features for the buyer. Buyers are looking for space, natural light and storage.

Buyers need to see how big the bathrooms are not that your child is being potty trained.

Buyers want to see the condition of surfaces like counters, floors and tile. They don't need to see how old your tooth brush is or if you are running low on shampoo in the bath tub.

Buyers want to see if their furniture will fit in your rooms. To do this they will compare with your furniture. Set up conversational groupings and don't focus on the TV.

Buyers should remember the features of your home, not your collection.

Buyers want to see the storage space your home offers. Show them that the closets hold shoes, coats etc. Get rid of those shoe racks and trays by the front door.

Buyers will look inside your cupboards and appliances. You can no longer put off that cleaning.

Buyers want to see that you maintain your home. It's time to do all those repairs, small and large, that you have been putting off until later. Later it NOW.

It's time to shift gears into Selling Mode.

 

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Serving Burlington,Oakville, Milton, Hamilton & surrounding areas.     905-467-5353

Focusing on Occupied Homes

 

 

 

 

 

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 07/18/2012 12:51 AM
  2. Evelyn Kennedy 07/18/2012 02:16 PM
Topic:
Real Estate Best Practices
Groups:
Advice for Sellers
Canada, eh
Realtors®
Canada has Arrived!!
Tags:
burlington stager
guidelines for making your home appealing
move from living mode to selling mode

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Show All Comments
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Thanks for your support Joy.

Jul 18, 2012 08:29 AM #35
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Tiffany, it is worth all the effort!

Jul 18, 2012 08:31 AM #36
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Glad you agree Joan! The majority can see past what is to what could be. I've had clients tell me that is true of themselves.

Jul 18, 2012 08:33 AM #37
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Tammie, it is hard. That's why I have so many Realtor clients ;). They leave it to me!

Jul 18, 2012 08:35 AM #38
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

True Thomas. You have to take just enough of the seller out of the home to help the buyer see the features but not so much that it becomes cold. I tell my clients it's a fine line to walk.

Jul 18, 2012 08:38 AM #39
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Yes they do Ed. It can make the sale so much easier for all.

Jul 18, 2012 08:42 AM #40
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Thanks for the re-blog Cheryl! If you want to sell, it's time to get it done. No more later.

Jul 18, 2012 08:45 AM #41
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Thanks Valerie! Avoid the 'used' factor LOL!

Jul 18, 2012 08:47 AM #42
Rainmaker
654,862
Evelyn Kennedy
Gallagher & Lindsey, Alameda, California - Alameda, CA
Alameda, Real Estate, Alameda, CA

Janice:

I suggest to my sellers that their home is no longer their home, it is a commodity and as such they need to adjust the way they live in the house and the way it is presented to a prospective buyer.  Seems harsh, but that is the only way the seller will begin to move out and relinquish the house to another.

Jul 18, 2012 01:58 PM #43
Rainmaker
350,565
Karen Feltman
Cedar Rapids/Iowa City, IA Skogman Realty - Cedar Rapids, IA
Relocation Specialist
Once you list your home,you are giving up your privacy. You need to make yiur home show ready, not lived in. It can be a difficult transition. Thank yiu for sharing your insight.
Jul 18, 2012 05:47 PM #44
Rainmaker
174,898
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Excellent advice! The way you live in your house and the way you sell your house are DEFINITELY two different things.

Jul 18, 2012 07:29 PM #45
Rainmaker
552,878
Gary Frimann
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
California Broker and REALTOR

Good advice.  There is a difference between "your house" and "your house that you are selling".  Most people wash their car before they try to sell it.

Jul 19, 2012 03:11 AM #46
Rainmaker
447,863
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Great advice Janice, people have to realize that there is a difference between the way that they percieve their homes and the way everybody else will. Congratulations on the feature.

Jul 19, 2012 08:01 AM #47
Rainmaker
164,576
Stephanie Arnett
Coldwell Banker SRE ~ Starkville, MS - Starkville, MS
SRS, IMSD, Broker Associate, REALTOR

GREAT post!!

Jul 19, 2012 12:40 PM #48
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Evelyn, that's another way that staging helps. It feels less like home and starts the separation process. Their home has to become the house we had on 'x' street.

Jul 19, 2012 04:51 PM #49
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Karen, so true. That's why sellers should do anything they can to shorten their time on the market.

Jul 19, 2012 04:53 PM #50
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Yes they are Ken. Thanks!

Jul 19, 2012 04:57 PM #51
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Gary, it always amazes me that men will spiff up a car to sell it but resist doing the same to a house.

Jul 19, 2012 04:58 PM #52
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Thanks Malcolm! Yes, sometimes it helps if they have been out looking themselves. I ask them what they noticed while looking etc.

Jul 19, 2012 05:00 PM #53
Rainmaker
555,619
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Thanks Steph!

Jul 19, 2012 05:01 PM #54
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Rainmaker
555,619

Janice Ankrett

Accredited Staging Professional
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