SEO Magic? Not magic, just hard work and a lot of it. Richard writes a good post here but it's not just about content, I have to add. It's about content that someone would want, search for and then move beyond what they came for in the first place. Why does wiki, amazon and ebay work so well? Because you went there looking for one thing and ended up on another page of their site for something either related or off topic altogether. The point is; you are STILL on their site.
If your content stands alone, someone might find it to read it, but if there is nothing to keep them there, move through your pages and eventually contact you, there's no point.
I have always enjoyed good SEO rankings, and I am always asked by both colleagues and competitors alike what the secret is to SEO success.
And today, for the first time I am going to reveal that secret in a public forum. The secret to my SEO magic is this:
There is NO secret!
I just create good, unique and relevant content. Lots of it, and I do it on a daily basis.
I employ neither shortcuts or workarounds, and I have never had anyone touch one of my websites other than me,
It takes a lot of time and plenty of hard work. But Google’s ideal of returning relevant, natural content is becoming more of a reality every day, and it only takes a quick scan of the results page to realize that more is better.
To sum it all up, the secret is to NOT try and game the system.
Rather, give web searchers the stuff that they are looking for the most:
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