Hire A Realtor That Presents Your Property Properly

By
Real Estate Agent with RE/MAX Executive Realty, Al and Cal Realty Group S-96414

Hire A Realtor That Presents Your Property Properly

When it comes to marketing your home for sale, hire a professional that presents your property properly.

Presentation is very important!    

(What prompts this blog, is the fact that today, July 17 is as warm as it gets yet looking through the homes available for which I have a buyer, I see one with a Christmas tree in it.   While I agree that Christmas decorations can make a home very inviting, I do not believe that is true this time of year.)

There are many ways in which to market a property effectively.    A very important piece of the puzzle is to present it well.   Best foot forward.   

In this market, where competition is very stiff, you want to set your home out from the crowd.

Consider a job interview.   Would you go unprepared, looking unkempt and not dressed properly?  Of course not.  You want to create a good impression.    The same goes for offering your property for sale!

Choose the Realtor that knows how important this is.    Do they offer staging advice or a consult with a professional Stager?     Likely, you will be making small changes to your furniture placement and removing your personal items.    You will be setting your home up for "show".   Do not take the advice personal.   In fact, "think Model home".    It will make it easier.

My pet peeve and I am guessing those of potential Buyers as well.  Photos of toilet seats...( up, no less. )  Photos that are presented sideways.   Not taking into consideration the composition of the subject.   For example, showing a photo of the sofa, not the living room.   I also think that it is important to have those photos and video clips show in an orderly fashion.   Personally, I like mine to follow the flow of the home and have the kitchen regardless of it's age right after the exterior shots.   And, and what prompted this blog, if the season changes, so should the presentation!    

People today are more visual than ever.   What they see determines if they will make the call.   Long gone are those one line ads designed to make the phone ring.    Today's buyer will blow by your home in a heart beat if it doesn't present well.  You will never get a chance to get that buyer into your home.    Please believe me that this is crucial!

The strategy for marketing your home will not be the same as other homes.  The excellent Realtor will take in to consideration the target audience, and devise a marketing plan based on "Who the likely buyer is for this property how they will be using it."     The presentation and marketing plan will be based on this.

Choose the Realtor that will present your property properly.    

Your sale depends on it!

 

(353 Center St, Bellingham MA Property Flyer)

 

(SellmyhomeAlandCal, 51 Hewes St Cumberland OH April 2012 )

 

 



Are you looking to sell or buy a home in metrowest Boston?    Give Al and Cal a call!    They have been helping people with their real estate needs since 1989! 

 Put their experience and dedication to work for you!


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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Pam Palmieri 07/23/2012 03:58 PM
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presenting your home for sale
choosing the right realtor
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Rainmaker
863,386
Jeffrey DiMuria 321.223.6253 www.SpaceCoastHomesNow.com
Fontaine Property Group - Melbourne, FL
Your Space Coast Real Estate Expert!

Carol...you are so right. I recently looked at a listing in the MLS that had ONE picture...and it was taken through the window of the car (you could see the window frame). Agent was too lazy to even get out of the car...shameful.

Jul 20, 2012 04:51 AM #1
Rainmaker
2,141,476
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Carol Ann.... this post is so true..... marketing today is not as it was years ago.... this is the age of Internet marketing and that includes video presentations of properties..... very few in our area are marketing properly.... Call the Cal and Al Team for a free market analysis and you'll see what they will do to market your property.

Jul 20, 2012 04:53 AM #2
Rainmaker
1,508,112
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Carol Ann...I completely agree.  If the upfront marketing is shoddy, what will the rest of the service be like?!

Jul 20, 2012 04:57 AM #3
Ambassador
643,395
Doug Rogers
Bayou Properties Realty - Pineville, LA
Your Pineville Louisiana Agent

A nice condo expired in my MLS recently. Great location, community, price, so what went wrong? ZERO PICTURES!!!!

 

Jul 20, 2012 07:36 AM #4
Ambassador
812,597
Debb Janes
The Carl Group, LLC - Camas, WA
REALTOR®, EcoBroker Camas, Washington

We really do need to appeal to buyers on a variety of levels Carol Ann...and yes, most of us are visual. A well thought out marketing plan will embrace all of the senses.  Video, video, video. ;)

Jul 20, 2012 07:40 AM #5
Rainmaker
813,400
Al Raymondi
Ocean View Realty Group in Ormond By The Sea Florida - Ormond Beach, FL
Ormond By The Sea Florida - Home and Condo Sales a

Terrific post Cal, the photos and presentation of the property can make a huge difference in getting a potential buyer interested.

Jul 20, 2012 08:35 AM #6
Rainmaker
278,384
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Jeffrey, I would laugh if it wasn't really hurting that seller! 

 

Hi Barbara.    Thanks for the plug.   It sure has changed and I would say for the way better!

 

Hi Anita.  I just don't get it.  

 

Hi Doug.  Can you imagine.  What were they thinking????

 

 

 . 

Jul 20, 2012 01:01 PM #7
Rainmaker
278,384
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Debb.  Your "you tube Thursday's" are a big help!

 

Hi Al.    A good presentation helps get them in the door.   

Jul 20, 2012 01:03 PM #8
Rainmaker
528,906
Christine Smith
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

Carol Ann..are you saying you saw a house with a Christmas tree still up....or that you pictured the perfect place for the Christmas tree (because I do the latter all the time....all year round!).  Either way you are right...presentation is everything.

Jul 20, 2012 06:58 PM #9
Rainmaker
278,384
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Christine.  NO.  I saw the Christmas tree.   LOL.   Really I did!   

Jul 20, 2012 07:10 PM #10
Rainmaker
1,201,099
Robert (Bob) Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX Real Estate Expert

Hi Cal,

Your words of wisdom are so true. Too many listings have bad pictures or video's, no pictures, poor descriptions, sloppy work and too many other issues for me to list. Yes I have seen listings with the one picture as jeff mentioned above. Folks you need to Cal as she will do an excellent job of marketing your home and getting a really good price for your home. she is the expert and all you have to do is listen to what she tells you and follow instructions..

Jul 21, 2012 03:04 PM #11
Rainmaker
1,150,644
Ginny Gorman
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Carol Ann, I wish, i wish that most sellers would get this when I see they listed with a competitor and only have 1 picture marketing the property on the internet!

Jul 23, 2012 06:49 AM #12
Rainmaker
278,384
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Bob.  Thank you!  I so appreciate your support and your kind words.  Coming from someone as straight forward and professional as you I do feel honored!   

 

Hi Ginny.    Funny that I find myself not interested in homes that are offered without the entire presentation.   I can't imagine how potential buyers feel!

Jul 23, 2012 07:01 PM #13
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Rainmaker
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Carol-Ann Palmieri

"Cal" the Real Estate Gal
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