Franklin TN Website Courtesy of HomeFinder.com Makeover
I have learned so much in the time I've been with ActiveRain. Unfortunately, I've learned some things faster than others.
Up until now, I have used a template site--Realtysoft. It has been a great product for me. The IDX is indexable and in a very short time, I've been able to establish my internet presence. But I have long wanted my own Wordpress site and finally am in the process of developing one.
What do I hope to accomplish with this site that I am not able to accomplish with a template site?
1. Branding - This has been a challenge for me. I want to have a consistent appearance in all my marketing materials--from my website to business cards, brochures, postcards and newsletters. Similar to Debbie Gartner's development of The Flooring Girl. This will allow consumers to easily recognize me in the market place.
2. Blogging - ActiveRain is currently my only blogging format. It has been great and I will continue to have a presence here but a Wordpress site will give me the ability to post as much as I want and not limit me to a certain number of pages. This will give consumers another avenue to find me.
3. Social Media - While I have posted a few things on Facebook and Twitter, I am not consistently doing it. My goal is to tie my website to other social media and vice verse and post there regularly.
4. Video - My goal is to provide a video for every neighborhood in Franklin TN, as well as, buyer and seller tips.
5. Indexable IDX - While my current site does allow consumers to find me through a property search, it doesn't put the address in the URL. A Wordpress site gives me the ability to use an IDX of my choosing to accomplish this goal.
6. Total Control - A template site has a limited number of capabilities. I want to be able to add as many neighborhood pages as I would like. A Wordpress site will give me total control of the material I produce.
I know the Franklin TN Website Courtesy of HomeFinder.com will be a work in progress for quite some time. This challenge has given me the incentive to finally produce a Wordpress site.