Does marketing a home really matter?

By
Real Estate Broker Owner with Catarra Real Estate, Inc CA BRE #01191946

The MLS is pretty powerful.  When you post a home on it, within minutes or hours you start getting interest.  There are those who feel that simply putting a home on the MLS is enough. Put up a couple of pictures, hold an open house, and it sells.  Good enough, right?

Wrong.

There's an impression among consumers that simply putting a home on the MLS is enough.  That's one reason many feel commissions are inflated.  Guess what?  There's lot more to it.  Good marketing is about making the home - the product - look as good as it can and getting that message to as many possible buyers.  Just putting it on the MLS doesn't do that.

Marketing Matters...

  • Quality photos show perspective and detail, whether professionally taken or not
  • Staging is critical - even in a well decorated home
  • Good flyers show and describe the home to remind consumers how good it is
  • Virtual tours let consumers see the home as if they were there
  • Video tours are creative and reach millions of people on Youtube and other sites
  • Broker tours inform agents who can then inform buyers
  • Print advertising can be effective and does get the word out
  • Online advertising is very effective and may go places the MLS doesn't
  • Distinctive marketing with things like books, events, parties, twilight tours, mini-movies, etc really create a "buzz"


The truth is, marketing is necessary and expensive.  Agents do it so a home will be seen by as many people as possible to obtain as many offers as possible.  A cellphone photo and quick post of the MLS will never achieve that.

My team offers a wide range of distinctive marketing services including artistic photography, narrated video tours, custom books, marketing events, and more.  Call me to see examples of how effective quality marketing can be.

close

Re-Bloggged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 08/06/2012 03:26 AM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the sunglasses to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Home Selling
Groups:
"Whacked"!!!
Bartender, Make it a Double
Realtors®
BananaTude
Tags:
creative marketing
good marketing
effective marketing

Comments 40 New Comment

Rainmaker
262,674
Pat & Steve Pribisko
Keller Williams Greater Cleveland West

Marketing is a must.  Not only are you investing in a listing, you are also getting the attention of prospective sellers.

July 30, 2012 06:55 AM
Rainmaker
403,839
Beth Atalay
Cam Realty of Clermont FL
Cam Realty and Property Management

Bryan- Excellent points, whether be an equity seller or an REO, well planned out marketing is essential and will attract buyers as well as agents.

July 30, 2012 10:25 AM
Rainmaker
398,592
John Cannata
Texas Home Mortgage - Purchase or Refinance
214-728-0449 http://TexasLoanGuy.com

There are still a few agents that think its acceptable just to list it on MLS and plant a sign in the yard. Home sellers still think that way as well. Luckily its a minority that feel that way and not the majority.

August 01, 2012 08:46 AM
Rainmaker
434,188
Kathy Stoltman
Ventura County Real Estate Consultant 805-746-1793
Rockwood Realty

Well stated, pictures speak volumes and everyone wants to see pictures.  A good market description bringing attention to the highlights of the property is essential as well.

August 01, 2012 11:38 AM
Rainmaker
278,151
Carol Faaland-Kronmaier
PhD, e-PRO, Manville, Hillsborough, Somerset NJ Homes
Weichert, Realtors; Hillsborough

Bryan, Great post, You are so right, MLS is good, but it's certainly not all that we do as good Realtors!

August 02, 2012 03:34 PM
Ambassador
1,069,562

Bryan Robertson

Innovator, Writer, Speaker
How may I help you?
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tree to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

Read about news, reviews, and commentary about current events and trends in the real estate industry. I also write about local markets including Silicon Valley and my hometowns - Los Altos and Saratoga.