Lookey-Lou's

By
Real Estate Agent with Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730 TN Broker: 208698

Lookey-Lou’s. Do you know what a Lookey-Lou is? When I got into selling real estate in 1980, I worked a good many open houses on the weekends. People would come through declare themselves to be “just looking”.

We noticed a trend back then that some of these same people would comeWelcome Lookey-Lou's to my Open House through our open houses week after week. They would keep saying they were “just looking” but ask questions about the houses and actually show signs of interest in the homes. My fellow associates told me not to get my hopes up, that these types of people were just Lookey- Lou’s. The other agents said these people did not intend to buy and were just passing time and filling up an afternoon looking at open houses.

Today, I still see a trend at my open houses. I have some of the same familiar faces come through over several months time. They still say they are “just looking” but my more sophisticated real estate instincts tell me that these people really have a real estate need. So instead of treating them like they are just trying to pass time and have a leisurely afternoon, I spend the time trying to get to know them and develop them into a prospect.

I have found that some of these so called Lookey-Lou’s are thinking about building and just trying to see which new building trends and features are being put into homes. I have found that some of them do not intend to purchase a new home but may be selling their home in the next year or so and are checking out the competition. I have found that some of the Lookey-Lou’s are planning to do a remodel of some kind in their present home and are looking for decorating ideas. I have found that even some of the Lookey Lou’s are just checking out and meeting agents, because they have a desire to do buy or sell something in the distance future and will need an agent.

Lookey-Lou’s are some of my favorite people to see at my open houses. If they will allow me, I add them to my database so they can keep up-to-date on the market and let them know when I plan to do an open house. It also means that an opportunity is present for me to become their agent of choice for any future real estate transaction they may have.

Lookey-Lou’s have so much value today and I now recognize it. They have taken their time to come across my path: I will take my time to nurture and grow them as a client for the future.

 If You would like information on homes in Clarksville TN Contact Debbie Reynolds Clarksville TN Real Estate Agent at 931-320-6730.

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Want To Know What Debbie Has to Say? 

If you are needing Real Estate services in Clarksville TN it would be my pleasure to assist you!

 

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"The Real Debbie Reynolds" at
BuyorSellClarksville.com

Prudential PenFed Realty, 2503 Wilma Rudolph Blvd., Clarksville, TN 37040

An independently owned and operated member of BRER Affiliated, Inc.

Not affiliated with Prudential. Prudential watermarks used under license.

931-920-6730 (office)   931-320-6730 (cell)

                 

 

 

 

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Topic:
Real Estate Sales and Marketing
Location:
Tennessee Montgomery County Clarksville
Groups:
Never Answer The Same Question Twice
Lessons Learned
Diary of a Realtor
BananaTude
ActiveRain Anonymous
Tags:
prospecting
lookeylous
open houses

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Rainmaker
223,976
Michael Blue
REALTOR - 760-889-8877, Encinitas/Carlsbad
Home Smart Realty West

Your expierence has taught you not to ignore the looky loos.  Getting them into your data base for follow up and follow up in itself is another real estate/ sales art . 

July 31, 2012 09:00 AM
Rainmaker
652,546
Bob & Carolin Benjamin
East Phoenix Arizona Homes
Benjamin Realty LLC

Interesting post -- personally never had one that panned out to a business situation -- but we no longer do open houses either. All the best.

July 31, 2012 09:50 AM
Ambassador
981,430
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Jonh, Building the long term relationship with people is the foundation of our business.

Bob, Some of those relationships will pay off even if it isn't in the near future.

Ann, Thanks for stopping in and commenting.

Jon, It helps to be reminded as we get caught up in our day to day business.

Regina, Building those relationships and good rapport cannot be a wrong way to do business.

Debbie-Asking the questions to find out what their interests are will engage them and not seem like it's intrusive.

Bill, "The Real Estate Detective" now that sounds like a good read!

Gary, Warm greetings leave good impressions and that helps build our reputations.

Andrew, You have to use good judgment because sometimes you may be spinning your wheels.

Tamara, You were a true Lookey-Lou by definition.  I bet you were treated in many different ways by agents, too.

Kevin, You are planting the seed and don't know if and when it will grow.

Michael, If they just send me their friends and family I would be delighted.

July 31, 2012 10:00 AM
Ambassador
981,430
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Roger, I understand. It can be a test of anyone's patience.

Kim, Nurture the relationship and build rapport and see what happens.

Don, What a great success story. That's what I'm talking about.

Sarah, Engage them and don't dismiss them and you can find out a lot about them.

Lou, The attentive agent sometimes gets the buyer. Good sharing.

Edie, It's just another way to prospect and open houses are not for every agent.

Gary, This guy is definitely wanting something but maybe has no means to get it.

Karen, Timing is important. Making that good impression sure helps.

Than, Wishing and hoping, thinking and praying. That is some of our looker's mantra.

Doug, Referrals are the best part of the business. Bring them on.

 

July 31, 2012 10:06 AM
Ambassador
981,430
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Justin, No problem with not doing Open Houses. Thanks for your comment.

Susan, That proves my point. It just takes some time and you sure won't win them all.

Shanna, I will sure check it out. Different perspectives!

Debbe, I do less open houses than I used to just because I am busy with other things. They still have some good purpose though.

Michael, Exactly! It's no effort adding them to my database and reaching out every now and then.

Bob and Carolin, Thanks for stopping by. Open houses are not in a lot of agents work plans anymore.

July 31, 2012 10:11 AM
Rainer
201,475
Nan Jester
Realtor, Exit Real Estate Gallery
Exit Real Estate Gallery Jacksonville Beach, FL

Having spent most of 20 years as a site agent, you would be out of your mind not to treat EVERYONE like they were going to buy. Besides you need to keep your attitude adjusted for your best performance.

July 31, 2012 10:31 AM
Rainmaker
329,504
Judy Jennings
Sales Director
508-209-5000

As a builder's rep, I have seen many Lookey-Lou's and I say, the more the merrier! The more eyes, the more exposure....the better the odds of selling that home. :)

July 31, 2012 10:40 AM
Rainer
165,041
David Evans
HUD NLB Cumming GA
RE/MAX TOWN AND COUNTRY

Feedback and activity have value, it is an art to make them a part of your total approach. Great post ;)

July 31, 2012 11:22 AM
Rainmaker
313,510
Sandy Acevedo
RE/MAX Masters, Inland Empire Homes for Sale
951-290-8588

Hi Debbie, these people have to have some kind of interest in order to spend the day this way. You can offer the ones that are remodeling the Cost vs Value annual report and in that way let  them know what kind of remodeling will bring them the most bang for their buck.

July 31, 2012 12:03 PM
Rainer
171,203
John Rakoci
North Myrtle Beach Coastal Carolinas
Eagle Realty

When I first started in the business it was great finding all these contacts-- well the FEW contacts. After weeding out the neighbors checking the furnishings and relatives looking at pictures and bored people in general the realization hit there were very few actual 'leads'. Most visitors on rain days were vacationers that could not get on the breach or waiting on check in time. Stopped doing opens years ago. Good luck with them. I do not have the time or patience for opens.

July 31, 2012 01:10 PM
Rainmaker
795,734
Marte Cliff
your real estate writer
Marte Cliff Copywriting

Ahhh... farming. You're planting the seeds and nurturing them - and someday many of those seeds will turn into cash crops.

July 31, 2012 01:33 PM
Ambassador
981,430
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Nan, You builder site agents depend on those dropping in and just looking. They become your buyers a good part of the time.

Judy, Great attitude. The more people seeing something, the more talk there is.

David, Getting the buyer to interact is an art and can be very profitable.

Sandy, I have actually had that conversation and also the one about not pricing yourself out of your neighborhood.

John, Beach properties may be a totally different ball game. It would be entertaining just checking out beach homes.

Marte, It does remind me of farming. You never know it you will have a bumper crop or rotten tomatoes.

July 31, 2012 01:45 PM
Rainer
191,601
Dörte Engel
ABC - Annapolis, Bowie, Crofton
RE/MAX Leading Edge

Dear Debbie,

Good advice. I do not mind chatting with just about anyone, so Looky-Lous, nosy neighbors, the gardner working next door are all potential clients, so long as we connect somehow.

July 31, 2012 03:05 PM
Ambassador
981,430
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Dorte, It is about talking the talk and establishing rapport.

July 31, 2012 04:08 PM
Rainer
184,564
Thomas McCombs
Century 21 HomeStar

Sometimes in our area, if we did not get the Lookey Lous we wouldn't get any visitors at all!  Bring 'em on!

July 31, 2012 08:04 PM
Rainmaker
1,237,048
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Lookie Lous also gossip and will tell others about the great home that they saw.

July 31, 2012 08:13 PM
Ambassador
981,430
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730
Thomas, You appreciate the company and that at least gives you some chance to make something of your open house.
July 31, 2012 08:32 PM
Ambassador
981,430
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730
Gene, Gossip or word of mouth, either can let a person that may be interested know about that house. Thanks for commenting.
July 31, 2012 08:34 PM
Ambassador
803,121
Debbie Laity
Your Real Estate Resource for Delta County, CO
Cedaredge Land Company

Way to work it, Debbie. Never let an opportunity pass you by. Great work.

June 23, 2013 09:27 PM
Rainmaker
217,759
Shanna Day Mega Team Leader (AZ & UT)
BUY or SELL Your Home FAST w/The Shanna Day Team!
Keller Williams Realty EV (AZ) & Keller Williams SLC (UT)

Great post Debbie.   Yesterday my team and I held 4 open houses all w/in a 1/2 mile of each other.   I asked the other team members how it went and the responses were... "Oh, just lookey-lou's" or "They all had other realtors"  or , "Just neighbors stopping by".    Well, I realized we need a training moment!   We had 10 groups go through (we had a map on how to get to each home) and I got all 10 people/groups talking and to give me their phone numbers and email addresses.   I bet anything we can turn at least 2 of them fairly soon.   I don't think they were lookey-lou's at all!!!  

June 23, 2013 10:16 PM
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