Luxury Real Estate Marketing Tips: Three Tips to Unleashing Social Media Power

By
Services for Real Estate Pros with ra@napaconsultants.com

Are people following your luxury real estate marketing blog? Are they watching your videos? If you do it right, you can build an entire personal brand and a large audience around your blog and videos. However, if your content is ordinary, meaning unoriginal or generic (content available on many sites and from many other sources) or just outright boring, you will not stand out as a worthwhile read.

You may at some point become number 1 on Google, (thanks to your SEO and the Google’s robots that drill the web), but will that number 1 equal referrals and new buyers/sellers?  Will the reader of your posts bookmark or subscribe to your blog, and come back to read your next installment?  Google has been besieged by complaints that they are ranking sites with “canned” content higher than those with meaningful “original” content.  Google has responded by making changes in their algorithms that are aimed at sites with what it calls "low quality" content: just enough information laden with keywords to appear in search results. If your luxury real estate marketing web pages or blog posts fall into this category of low quality, beware! Your natural search engine ranking could slip.

Here is a recent example of the power of original content.  According to an article in the Wall Street Journal, last Monday, an eight year old novel, Cloud Atlas was ranked 2509 by Amazon.  On Friday, it moved to 7.  The meteoric rise was attributed to Apple releasing the trailer to the movie on its iTunes website. 

"Almost as soon as the trailer went up, we saw chatter on Twitter and sales on Amazon really jumped," said Jane von Mehren, publisher of trade paperbacks for the Random House Publishing Group, a unit of Bertelsmann AG's Random House Inc.

“To cash in on the renewed interest, Random House has ordered a new paperback printing of 25,000 copies, to hit stores before a special movie-tie in edition of the book is released in September." WSJ 

The trailer which is 6 minutes long is a buzz worthy video, which translated into sales and results. How can you translate your blogs into referrals and leads?   Here are 3 tips:

1.      Write content that is useful, relevant, fresh, and informative for your marketplace

2.       Write content that is uplifting and newsworthy

3.       Write content that is comment worthy, follow worthy and share worthy

Generic luxury real estate blog content indicates that the blogger lacks imagination and therefore lacks the marketing savvy required to win listings or sell expensive homes. Remember this:  robots have no sense of humor; they leave no comments and do not share. They do not get uplifted. But, they do know when your content is fresh or original!  Focus in on those tips and see how you can improve the quality of your content, and you unleash the power of Social Media.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Kathy Streib 07/31/2012 05:19 PM
  2. Winston Heverly 12/29/2012 01:56 PM
Topic:
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Show All Comments
Ambassador
1,503,196
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron & Alexandra- this post is definitely content rich.  I'm actually glad to see this change.  If you have to try to write quality blogs and provide something interesting to read having to worry about key words or tags only gets in the way.  

Jul 31, 2012 04:30 PM #12
Rainmaker
1,168,251
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
I like your three tips at the end and the point about new fresh content in particular!
Jul 31, 2012 06:47 PM #13
Rainmaker
404,880
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Ron & Alexandra, Thanks for the tips, they are consistant with what I enjoy to read...must be fresh and origional.

Jul 31, 2012 07:40 PM #14
Rainmaker
562,695
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Fresh and worthy-two adjectives that work for lots of areas like marketing, promotions, and sales. This is a better use of time than keyword packing to me. Thanks.

Jul 31, 2012 09:22 PM #15
Rainmaker
285,385
Mitch Muller - Charlotte NC Real Estate
Pro-Stead Realty Charlotte, NC CRS CDPE mitch@prostead.com - Charlotte, NC
Certified Residential Specialist

Great information guys! And you are so right, being on the first page of Google "does not" always equate to leads and business.

Aug 12, 2012 05:23 AM #16
Rainmaker
93,232
Mike Schneider
Brokerocity Real Estate - Lake in the Hills, IL
ABR, CDPE, SFR

totally informative....thanks for sharing.

Aug 12, 2012 05:59 AM #17
Rainer
161,910
Matthew Johnson
Keller Williams Premier Realty - Woodbury, MN
Some very useful information here, thanks for the videos!
Aug 12, 2012 06:01 AM #18
Rainmaker
260,488
Mike & Eve Alexander
Buyers Broker of Florida - Windermere, FL
Exclusively Representing ONLY Orlando Home Buyers

Excellent blog, thank you...

Eve in Orlando

Aug 12, 2012 06:12 AM #19
Rainmaker
166,926
Jennifer Manchester
Suburban Properties of Charlotte, LLC - Mint Hill, NC
GRI, ePRO, ASP - Broker/Home Stager

Great Tips.  I have spread myself so thin this past year I have not been diligent with the AR blog.  Thanks for motivation.

Aug 12, 2012 06:15 AM #20
Rainmaker
712,239
Sharon Parisi
Keller Williams Dallas Premier Realty - Dallas, TX
Dallas Homes

Alexandra and Ron, this is a great example of the power of using our own words and experiences to unlock the door to Google power!

Aug 12, 2012 07:03 AM #21
Rainer
111,753
Michael Murphy
Bienvenidos Real Estate - Parksville, BC

Thanks for sharing this useful information

Aug 12, 2012 09:10 AM #22
Rainer
95,960
Michael HassanPour
Beverly Hills-Coldwell Banker Beverly Hills North - Beverly Hills, CA
Esq. Beverly Hills Properties, Brentwood, Bel Air

Thank you Ron and Alexander. The information is very useful.

 

Aug 12, 2012 09:47 AM #23
Rainer
206,975
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

I have a co-worker who is breaking into blogging and luxury sales.  I am sending him a link to this one, too.

Aug 12, 2012 09:50 AM #24
Rainer
139,859
EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD
CHARLES RUTENBERG REALTY - Orlando, FL
Short Sales, Foreclosure & Bank Owned Real Estate

 
 Ron and Alexandra thank you for very informative post! Great Advice!!
Aug 12, 2012 10:13 AM #25
Rainmaker
192,016
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
CRS- Your Friend/Helper for Lifetime! 808.9551577

As the old saying KISS, Keep it Simple Senor.  Three simple marketing tips but sweet and true.  Way to go with this article!

Aug 12, 2012 12:29 PM #26
Rainer
192,707
Debbe Perry
Real Living Carolina Property - Morganton, NC
828.439.3084 Morganton/Lake James NC

Great post highlighting what's important and why! Thanks for the links to the videos, too - impressive!

Aug 12, 2012 03:10 PM #27
Rainmaker
636,709
Stephanie/Bob The Ruiz/Miller Team
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Ron & Alexandra, very clever photo.  I wonder how long before an actual keyboard comes out with keys for facebook, Pinterest, etc.

Aug 13, 2012 09:21 AM #28
Rainer
21,591
Lou Zandy
WeLoveMarcoIsland.com - Marco Island, FL

Hi Guys...

 

Thnaks for sharing.... great info

 

Lou

Aug 15, 2012 01:00 PM #29
Rainer
57,445
Wayne Jackson
Lakeshore Realty 208-714-4109 - Hayden, ID
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake

Thanks for the great info. All very useful. especially the 3 tips.

Aug 18, 2012 07:36 PM #30
Rainmaker
1,379,011
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Thanks everyone for your kind words.  It is important to write what you would enjoy reading yourselves.  We wish all of you continued success in all aspects of your lives.  All the best, R & A

Aug 19, 2012 07:10 AM #31
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Ron & Alexandra Seigel

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