Luxury Real Estate Marketing Tips: Three Tips to Unleashing Social Media Power

By
Services for Real Estate Pros with ra@napaconsultants.com

Are people following your luxury real estate marketing blog? Are they watching your videos? If you do it right, you can build an entire personal brand and a large audience around your blog and videos. However, if your content is ordinary, meaning unoriginal or generic (content available on many sites and from many other sources) or just outright boring, you will not stand out as a worthwhile read.

You may at some point become number 1 on Google, (thanks to your SEO and the Google’s robots that drill the web), but will that number 1 equal referrals and new buyers/sellers?  Will the reader of your posts bookmark or subscribe to your blog, and come back to read your next installment?  Google has been besieged by complaints that they are ranking sites with “canned” content higher than those with meaningful “original” content.  Google has responded by making changes in their algorithms that are aimed at sites with what it calls "low quality" content: just enough information laden with keywords to appear in search results. If your luxury real estate marketing web pages or blog posts fall into this category of low quality, beware! Your natural search engine ranking could slip.

Here is a recent example of the power of original content.  According to an article in the Wall Street Journal, last Monday, an eight year old novel, Cloud Atlas was ranked 2509 by Amazon.  On Friday, it moved to 7.  The meteoric rise was attributed to Apple releasing the trailer to the movie on its iTunes website. 

"Almost as soon as the trailer went up, we saw chatter on Twitter and sales on Amazon really jumped," said Jane von Mehren, publisher of trade paperbacks for the Random House Publishing Group, a unit of Bertelsmann AG's Random House Inc.

“To cash in on the renewed interest, Random House has ordered a new paperback printing of 25,000 copies, to hit stores before a special movie-tie in edition of the book is released in September." WSJ 

The trailer which is 6 minutes long is a buzz worthy video, which translated into sales and results. How can you translate your blogs into referrals and leads?   Here are 3 tips:

1.      Write content that is useful, relevant, fresh, and informative for your marketplace

2.       Write content that is uplifting and newsworthy

3.       Write content that is comment worthy, follow worthy and share worthy

Generic luxury real estate blog content indicates that the blogger lacks imagination and therefore lacks the marketing savvy required to win listings or sell expensive homes. Remember this:  robots have no sense of humor; they leave no comments and do not share. They do not get uplifted. But, they do know when your content is fresh or original!  Focus in on those tips and see how you can improve the quality of your content, and you unleash the power of Social Media.

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Kathy Streib 07/31/2012 05:19 PM
  2. Winston Heverly 12/29/2012 01:56 PM
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Topic:
Real Estate Sales and Marketing
Groups:
THE LANGUAGE OF LUXURY
Luxury Real Estate
Luxury Home Marketing
Luxury Home Agents
Out Of The Box!
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luxury marketing experts
luxury real estate personal and company branding
luxury marketing
luxury real estate marketing tips

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Ambassador
1,434,088
Kathy Streib
Home Stager - Palm Beach County,FL -561-914-6224
Room Service Home Staging

Ron & Alexandra- this post is definitely content rich.  I'm actually glad to see this change.  If you have to try to write quality blogs and provide something interesting to read having to worry about key words or tags only gets in the way.  

July 31, 2012 04:30 PM
Rainmaker
1,153,440
Cheryl Ritchie
Southern Maryland 301-980-7566
RE/MAX Leading Edge www.GoldenResults.com
I like your three tips at the end and the point about new fresh content in particular!
July 31, 2012 06:47 PM
Rainmaker
404,880
Ellen Caruso
Daniel Gale Sotheby's International Realty

Ron & Alexandra, Thanks for the tips, they are consistant with what I enjoy to read...must be fresh and origional.

July 31, 2012 07:40 PM
Rainmaker
543,701
Wayne Johnson
San Antonio REALTOR, San Antonio Homes For Sale
Coldwell Banker D'Ann Harper REALTORS®

Fresh and worthy-two adjectives that work for lots of areas like marketing, promotions, and sales. This is a better use of time than keyword packing to me. Thanks.

July 31, 2012 09:22 PM
Rainmaker
280,561
Mitch Muller - Charlotte NC Real Estate
Certified Residential Specialist
Pro-Stead Realty Charlotte, NC CRS CDPE mitch@prostead.com

Great information guys! And you are so right, being on the first page of Google "does not" always equate to leads and business.

August 12, 2012 05:23 AM
Rainmaker
93,232
Mike Schneider
ABR, CDPE, SFR
Brokerocity Real Estate

totally informative....thanks for sharing.

August 12, 2012 05:59 AM
Rainer
161,910
Matthew Johnson
Keller Williams Premier Realty
Some very useful information here, thanks for the videos!
August 12, 2012 06:01 AM
Rainmaker
251,964
Mike & Eve Alexander
Exclusively Representing ONLY Orlando Home Buyers
Buyers Broker of Florida

Excellent blog, thank you...

Eve in Orlando

August 12, 2012 06:12 AM
Rainmaker
160,858
Jennifer Manchester
GRI, ePRO, ASP - Broker/Home Stager
Suburban Properties of Charlotte, LLC

Great Tips.  I have spread myself so thin this past year I have not been diligent with the AR blog.  Thanks for motivation.

August 12, 2012 06:15 AM
Rainmaker
698,193
Sharon Parisi
Dallas Homes
Keller Williams Dallas Premier Realty

Alexandra and Ron, this is a great example of the power of using our own words and experiences to unlock the door to Google power!

August 12, 2012 07:03 AM
Rainer
111,003
Michael Murphy
Bienvenidos Real Estate

Thanks for sharing this useful information

August 12, 2012 09:10 AM
Rainer
95,260
Michael HassanPour
Esq. Beverly Hills Properties, Brentwood, Bel Air
Beverly Hills-Coldwell Banker Beverly Hills North

Thank you Ron and Alexander. The information is very useful.

 

August 12, 2012 09:47 AM
Rainer
201,475
Nan Jester
Realtor, Exit Real Estate Gallery
Exit Real Estate Gallery Jacksonville Beach, FL

I have a co-worker who is breaking into blogging and luxury sales.  I am sending him a link to this one, too.

August 12, 2012 09:50 AM
Rainer
135,722
EMILIA B COOPER REALTOR® . SFR . NCHSE
Short Sales, Foreclosure & Bank Owned Real Estate
CHARLES RUTENBERG REALTY

 
 Ron and Alexandra thank you for very informative post! Great Advice!!
August 12, 2012 10:13 AM
Rainmaker
187,632
Bruce Hicks
CRS- Your Friend/Helper for Lifetime! 808.9551577
Best Homes Hawaii

As the old saying KISS, Keep it Simple Senor.  Three simple marketing tips but sweet and true.  Way to go with this article!

August 12, 2012 12:29 PM
Rainer
190,655
Debbe Perry
828.439.3084 Morganton/Lake James NC
Real Living Carolina Property

Great post highlighting what's important and why! Thanks for the links to the videos, too - impressive!

August 12, 2012 03:10 PM
Rainmaker
628,967
Stephanie/Bob The Ruiz/Miller Team
The Ocala Dream Team
Keller Williams Cornerstone Realty

Hi Ron & Alexandra, very clever photo.  I wonder how long before an actual keyboard comes out with keys for facebook, Pinterest, etc.

August 13, 2012 09:21 AM
Rainer
21,591
Lou Zandy
WeLoveMarcoIsland.com

Hi Guys...

 

Thnaks for sharing.... great info

 

Lou

August 15, 2012 01:00 PM
Rainer
57,445
Wayne Jackson
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake
Lakeshore Realty 208-714-4109

Thanks for the great info. All very useful. especially the 3 tips.

August 18, 2012 07:36 PM
Rainmaker
1,307,475
Ron & Alexandra Seigel
Luxury Real Estate Marketing
ra@napaconsultants.com

Thanks everyone for your kind words.  It is important to write what you would enjoy reading yourselves.  We wish all of you continued success in all aspects of your lives.  All the best, R & A

August 19, 2012 07:10 AM
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Rainmaker
1,307,475

Ron & Alexandra Seigel

Luxury Real Estate Marketing
How do I Become a Star in Luxury Real Estate?
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