Luxury Real Estate Marketing Tips: Three Tips to Unleashing Social Media Power

By
Real Estate Services with ra@napaconsultants.com

Are people following your luxury real estate marketing blog? Are they watching your videos? If you do it right, you can build an entire personal brand and a large audience around your blog and videos. However, if your content is ordinary, meaning unoriginal or generic (content available on many sites and from many other sources) or just outright boring, you will not stand out as a worthwhile read.

You may at some point become number 1 on Google, (thanks to your SEO and the Google’s robots that drill the web), but will that number 1 equal referrals and new buyers/sellers?  Will the reader of your posts bookmark or subscribe to your blog, and come back to read your next installment?  Google has been besieged by complaints that they are ranking sites with “canned” content higher than those with meaningful “original” content.  Google has responded by making changes in their algorithms that are aimed at sites with what it calls "low quality" content: just enough information laden with keywords to appear in search results. If your luxury real estate marketing web pages or blog posts fall into this category of low quality, beware! Your natural search engine ranking could slip.

Here is a recent example of the power of original content.  According to an article in the Wall Street Journal, last Monday, an eight year old novel, Cloud Atlas was ranked 2509 by Amazon.  On Friday, it moved to 7.  The meteoric rise was attributed to Apple releasing the trailer to the movie on its iTunes website. 

"Almost as soon as the trailer went up, we saw chatter on Twitter and sales on Amazon really jumped," said Jane von Mehren, publisher of trade paperbacks for the Random House Publishing Group, a unit of Bertelsmann AG's Random House Inc.

“To cash in on the renewed interest, Random House has ordered a new paperback printing of 25,000 copies, to hit stores before a special movie-tie in edition of the book is released in September." WSJ 

The trailer which is 6 minutes long is a buzz worthy video, which translated into sales and results. How can you translate your blogs into referrals and leads?   Here are 3 tips:

1.      Write content that is useful, relevant, fresh, and informative for your marketplace

2.       Write content that is uplifting and newsworthy

3.       Write content that is comment worthy, follow worthy and share worthy

Generic luxury real estate blog content indicates that the blogger lacks imagination and therefore lacks the marketing savvy required to win listings or sell expensive homes. Remember this:  robots have no sense of humor; they leave no comments and do not share. They do not get uplifted. But, they do know when your content is fresh or original!  Focus in on those tips and see how you can improve the quality of your content, and you unleash the power of Social Media.

WATCH VIDEOS-

 Buzz-Worthy Luxury Real Estate Websites 

Personal Branding Case Studies   Company Branding Case Studies 

About Language of Luxury

- JOIN THE LOL COMMUNTIY - 

 GET FLUENT. GET AFFLUENT! 

 Linked In, FacebookActive Rain

Follow Us on Twitter: LuxuryMarketing

close

Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Kathy Streib 07/31/2012 05:19 PM
  2. Winston Heverly 12/29/2012 01:56 PM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the magnifying-glass to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Sales and Marketing
Groups:
THE LANGUAGE OF LUXURY
Luxury Real Estate
Luxury Home Marketing
Luxury Home Agents
Out Of The Box!
Tags:
luxury marketing experts
luxury real estate personal and company branding
luxury marketing
luxury real estate marketing tips

Comments 31 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the balloons to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
190,105
Debbe Perry
828.439.3084 Morganton/Lake James NC
Real Living Carolina Property

Great post highlighting what's important and why! Thanks for the links to the videos, too - impressive!

August 12, 2012 03:10 PM
Rainmaker
613,422
Bob Miller
The Ruiz/Miller Team - Ocala's Dream Team
Keller Williams Cornerstone Realty

Hi Ron & Alexandra, very clever photo.  I wonder how long before an actual keyboard comes out with keys for facebook, Pinterest, etc.

August 13, 2012 09:21 AM
Rainer
21,391
Lou Zandy
WeLoveMarcoIsland.com

Hi Guys...

 

Thnaks for sharing.... great info

 

Lou

August 15, 2012 01:00 PM
Rainer
57,445
Wayne Jackson
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake
Lakeshore Realty 208-714-4109

Thanks for the great info. All very useful. especially the 3 tips.

August 18, 2012 07:36 PM
Rainmaker
1,224,323
Ron & Alexandra Seigel
Luxury Real Estate Marketing
ra@napaconsultants.com

Thanks everyone for your kind words.  It is important to write what you would enjoy reading yourselves.  We wish all of you continued success in all aspects of your lives.  All the best, R & A

August 19, 2012 07:10 AM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clock to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainmaker
1,224,323

Ron & Alexandra Seigel

Luxury Real Estate Marketing
How do I Become a Star in Luxury Real Estate?
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the printer to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.