Is Too Much Social Media Costing You Business?

By
Real Estate Broker Owner with Bryant Tutas-Tutas Towne Realty, Inc BK607690

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Hi folks. Dick Greenberg recently wrote an article about his Social Media strategy and how he needs to spend more time interacting with folks on Facebook, Twitter and Google+.


His article got me to thinkin’. I don’t do much of that so thought I’d put my “thinkin’” in an article so I don’t forget what I thought. Hey I’m 55. Forgetting things is what we do.


Anyway, here are my thoughts on the topic.


I think the interacting part can work both ways. I am not good at interacting online. I am however very good at sharing helpful information. I get tons of business and referrals from agents due to my online presence. Most start with "I know you are busy but..."


So....just a thought.....maybe the fact that I don't interact much gives the impression that I am good at what I do. And since I share what I do and where I do it, often. Folks send me business.


Maybe too much interaction can give people the impression that you have too much free time and don’t sell much Real Estate. Lot’s of Social Media interaction could be harming your business.


Maybe there's not a right way or a wrong way. Just different ways.


What say you?

 

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  1. Peter Matyko 08/02/2012 05:50 PM
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Topic:
ActiveRain Community
Location:
Florida Orange County Orlando
Groups:
Real Estate Rookie
Tags:
opinion
social media

Comments 78 New Comment

Rainmaker
1,163,075
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I don't have the time for it either.  I barely have time to blog anymore.

August 01, 2012 09:16 PM
Rainmaker
1,080,090
Bryant Tutas
Broker/REALTOR, Tutas Towne Realty, Inc
Bryant Tutas-Tutas Towne Realty, Inc

Nan#70. I have a HUGE internet presence. I run a virtual real estate compnay and have for 15 years. 90% of my business and communications are done online. My point is I don't spend all day on twitter and facebook. I don't conduct business in 140 characters or less :)

I think there are too many gurus out there that have too many agents pinning tp pinterest thinking this is going save their business.

While there are many ways to do business some are more beneficial than others. We each have to find what works for us and then do it. No one size fits all.

Folks defend FB by stating they sold a few houses. A few houses? Really? That's not a business plan. That's an anomaly.

Just be smart with your time and how you use it.

August 02, 2012 05:17 AM
Rainmaker
1,758,618
Roy Kelley
Retired Real Estate Broker, Maryland Blogger

Many find it difficult to find a good balance with social media efforts.  Most of us do waste a lot of time.


Have an outstanding August and be sure to take time to enjoy the beauty of nature with your camera in hand.


August 02, 2012 02:30 PM
Rainmaker
191,173
Joy Carter & Jeff Booker Brother and Sister Team
Trust Your Family's Move To Our Expertise!
Keller Williams Partners Realty-GreatFloridaHomes Team

I like #7 comments.....

There are many places we need to be.  The writing is easy for me, but the time commitment is challenging.

The good news is I do spend a lot of time in the community and that has a positive impact on our business.  $6.5 million in sales as of May for this year!  Joy

August 02, 2012 03:22 PM
Rainmaker
1,236,721
Charles Stallions
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.
Charles Stallions Real Estate Services

As they say JUST DO IT or different strokes for different folks.

August 05, 2012 07:36 PM
Rainmaker
1,080,090

Bryant Tutas

Broker/REALTOR, Tutas Towne Realty, Inc
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