Is Too Much Social Media Costing You Business?

By
Real Estate Broker/Owner with Bryant Tutas-Tutas Towne Realty, Inc BK607690

broke rbryant on facebook


Hi folks. Dick Greenberg recently wrote an article about his Social Media strategy and how he needs to spend more time interacting with folks on Facebook, Twitter and Google+.


His article got me to thinkin’. I don’t do much of that so thought I’d put my “thinkin’” in an article so I don’t forget what I thought. Hey I’m 55. Forgetting things is what we do.


Anyway, here are my thoughts on the topic.


I think the interacting part can work both ways. I am not good at interacting online. I am however very good at sharing helpful information. I get tons of business and referrals from agents due to my online presence. Most start with "I know you are busy but..."


So....just a thought.....maybe the fact that I don't interact much gives the impression that I am good at what I do. And since I share what I do and where I do it, often. Folks send me business.


Maybe too much interaction can give people the impression that you have too much free time and don’t sell much Real Estate. Lot’s of Social Media interaction could be harming your business.


Maybe there's not a right way or a wrong way. Just different ways.


What say you?

 

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 Tutas Towne Realty, Inc handles Florida real estate sales, Florida short sales, Florida strategic short sales, Florida pre-foreclosure sales, Florida foreclosures in Kissimmee Florida Short Sales, Davenport Florida Short Sales, Haines City Florida Short Sales, Poinciana Florida Short Sales, Solivita Florida Short Sales,  Orlando Florida Short Sales, Celebration Florida Short Sales, Winderemere Florida Short Sales. Serving all of Polk, Osceola and Orange Counties Florida. Florida Short Sale Broker. Short Sale Florida.

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  1. Peter Matyko 08/02/2012 05:50 PM
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Topic:
ActiveRain Community
Location:
Florida Orange County Orlando
Groups:
Real Estate Rookie
Tags:
opinion
social media

Comments 78 New Comment

Show All Comments
Rainmaker
426,271
Marcy Moyer
CDPE
Keller Williams Realty Palo Alto Probate & Trust Specialist

I am with Elizabeth. I get tons of business from being online, but it is mostly from blogging. However, I have been blogging for 4 years and social media only about a year. I am starting to see some click through from social media to my website so who knows, maybe in a year or so I will have business directly from social media. These things take time, not only time to do it, but time to get results.

August 01, 2012 07:54 AM
Rainmaker
147,197
Dana Basiliere
Making deals "Happen"
Coldwell Banker Hickok & Boardman Realty

Hi Broker Bryant (I like that moniker),

Yes, FB is OK but people (and especially agents) need to be careful what they post. I have seen non-flattering posts from agents. A little can go a long way. Time wise I find the reading of friends’ posts takes more time than making a couple quick updates and posts.  

 

August 01, 2012 07:57 AM
Rainer
164,941
David Evans
HUD NLB Cumming GA
RE/MAX TOWN AND COUNTRY

Multitasking is the word and an allocation of time is always the key to success... ;)

August 01, 2012 08:38 AM
Rainmaker
337,282
Karen Feltman
Relocation Specialist
Cedar Rapids/Iowa City, IA Skogman Realty
I think you are right. Sharing information daily or weekly gives you a presence. Being on Facebook ALL the time, might give the wrong impression.
August 01, 2012 09:06 AM
Rainer
20,713
David DiRienzo
HouseProbe Inspections LLC

Bryant,

    Social media has its place, it's a way of reaching lots of people, but we still need to talk to people face to face.

August 01, 2012 09:35 AM
Rainer
21,816
Justin Peck
Miller Real Estate

I agree with your posting. The biggest problem I start to see with all the Social Media, "Team" hype, Marketing upgrades, etc.....is that we loose touch of what we are really doing.

We are to protect the individual right of Real Estate ownership, and to widen the opportunity to enjoy it. Too many times has the marketing / team mentality taken over agents that ultimately loose touch with their buyers and sellers. I have had several instances where I had a Buyers Agent sell one of my listings, only to find that the Buyers were actually calling ME for updates??? They could NEVER get in touch with their agent, and were always forwarded to their "Assistants" voicemail.

I think without a proven build up of a team, don't try to attempt one. You need flawless back office help / systems, and everyone needs to know where each transaction is in the current process.

Yes there may be a "Media / Marketing Specialist"...but too often it becomes the listing agent / buyers agent who never actually touches transactions until problems occur (which happens more often than not.)

August 01, 2012 09:37 AM
Rainer
117,961
Ron Aguilar
Mortgage & Real Estate Advisor since 1995
Real Estate Buying Advice

everything must be done in a near perfect blend. Never forget the power of talking on the phone or in person. It works very well for me. Of course it took many years to understand that.

 

August 01, 2012 10:09 AM
Rainmaker
628,967
Stephanie/Bob The Ruiz/Miller Team
The Ocala Dream Team
Keller Williams Cornerstone Realty

Hi Bryant, we think far too many agents spend too much time interacting on social media when they should be prospecting - in person or via the phone.

August 01, 2012 10:10 AM
Rainmaker
808,064
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

I have to agree that we are 'told' we need to be everywhere but I don't think that is true.  Something just has to give so pick the favorites & work on those.  I think you are saying we shouldn't spread ourselves too thin.  After awhile though, enough with all the social media & just prospect!

August 01, 2012 10:15 AM
Rainmaker
372,633
Morris Massre
Realtor Broward County Florida
Berkshire Hathaway Home Services

I think the jury is still out on this one. Depends on who you ask too.  For me, I think my clients appreciate the fact that I am involved.

August 01, 2012 11:00 AM
Rainer
201,475
Nan Jester
Realtor, Exit Real Estate Gallery
Exit Real Estate Gallery Jacksonville Beach, FL

Spoken like a true person who doesn't interact much via the Internet.  Most people go to the Internet before they do anything else and not taking advantage of that is probably not the best choice. To each his own but the more enmeshed you are in the tools of the day, the better, as far as I am concerned.

August 01, 2012 12:43 PM
Rainmaker
210,519
RealSupport, Inc.
- Virtual Real Estate Marketing
RealSupport Inc.

Bryant, we're firm believers in interacting, but we think there's a fine line between "too much time on your hands" and being active on social media. We definitely see your point, but if you only update once or twice per day and interact during those times, you'll come across as friendly, approachable and active without overdoing it. There's a happy medium. If you're getting business from your online presence, keep doing what you're doing. If it ain't broke, don't fix it. Overall, however, we believe that interaction is important to developing a solid, strong online presence.

August 01, 2012 02:42 PM
Rainer
374,921
Kathleen Allardyce
Getting It Write, Inc.

Bryant, I think everyone should have a presence on social media.  But, if it's not the most effective way for a person to generate business, then I think we should all stick to what works!

August 01, 2012 03:19 PM
Rainer
17,716
Jordy Brisbin
Sutton Centre Realty

I am with you on this. I am on all the social media platforms, but i do it mainly to drive traffic to my website. On facebook, for example, I don't even allow people to post on my wall, although they can comment on pictures or posts. I put things out there to introduce myself and have a strong presence, but if someone wants to interact with me in the real estate context, i want them to call me. My Twitter shows up really close to #1 on google for stat related blogs, but i do not even monitor repsonses...I watch analytics to see how many people come to my website from it, though, and I ask people how they found me... there are some, but google is still king...

 

These social platforms have no-follow links, so I don't think that using the platforms helps your main website page rank, but they do rank well on their own and can help with your presence.

August 01, 2012 04:41 PM
Rainmaker
390,208
Tni LeBlanc
JD, MA, REALTOR, CalBRE # 01871795
Mint Properties, Tni LeBlanc (805) 878-9879

Bryant -

I am too busy to even write this comment.

Tni

August 01, 2012 07:40 PM
Rainmaker
1,237,048
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I don't have the time for it either.  I barely have time to blog anymore.

August 01, 2012 09:16 PM
Rainmaker
1,085,155
Bryant Tutas
Broker/REALTOR, Tutas Towne Realty, Inc
Bryant Tutas-Tutas Towne Realty, Inc

Nan#70. I have a HUGE internet presence. I run a virtual real estate compnay and have for 15 years. 90% of my business and communications are done online. My point is I don't spend all day on twitter and facebook. I don't conduct business in 140 characters or less :)

I think there are too many gurus out there that have too many agents pinning tp pinterest thinking this is going save their business.

While there are many ways to do business some are more beneficial than others. We each have to find what works for us and then do it. No one size fits all.

Folks defend FB by stating they sold a few houses. A few houses? Really? That's not a business plan. That's an anomaly.

Just be smart with your time and how you use it.

August 02, 2012 05:17 AM
Rainmaker
1,884,724
Roy Kelley
Roy and Dolores Kelley Photographs
Retired Real Estate Broker, Maryland Blogger

Many find it difficult to find a good balance with social media efforts.  Most of us do waste a lot of time.


Have an outstanding August and be sure to take time to enjoy the beauty of nature with your camera in hand.


August 02, 2012 02:30 PM
Rainmaker
191,173
Joy Carter & Jeff Booker Brother and Sister Team
Trust Your Family's Move To Our Expertise!
Keller Williams Partners Realty-GreatFloridaHomes Team

I like #7 comments.....

There are many places we need to be.  The writing is easy for me, but the time commitment is challenging.

The good news is I do spend a lot of time in the community and that has a positive impact on our business.  $6.5 million in sales as of May for this year!  Joy

August 02, 2012 03:22 PM
Rainmaker
1,322,572
Charles Stallions
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.
Charles Stallions Real Estate Services

As they say JUST DO IT or different strokes for different folks.

August 05, 2012 07:36 PM
Show All Comments
Rainmaker
1,085,155

Bryant Tutas

Broker/REALTOR, Tutas Towne Realty, Inc
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