Increase your business by becoming "business present"

By
Managing Real Estate Broker with Winchester Real Estate Sales, Cornerstone Business Group Inc 0225086119
http://actvra.in/FLq

Well, it happened.  My younger son signed a lease on his first rental today, and he has officially moved.  It was a day of mixed emotions.  We are so proud of him, and at the same time we are sad to see him go.  It was quite a rollar-coaster ride today.  Even dads can get misty sometimes.

It did remind me of one thing business related.  As independent contractors, we need to Business manbe "business present" all the time.  Here's how today's event started 4 years ago.  I went to my dentist to have my teeth cleaned.  He had a new assistant, and I immediately recognized her Russian accent.  While she and I prepared for my exam, I learned about her journey to the United States, and I related my work in the Ukraine.

That lead to me asking her to help me with my Russian language skills.  She became my tutor for about a year.  That meant a weekly visit to my real estate office for a session.  When her school duties picked up and my business duties increased, we had to stop the tutoring, but I kept her number and she kept mine.

A year later, we ran into each other in the grocery store and renewed things.  A couple weeks later, she called to ask if I could help her become a real estate investor so she could use the profits from her rentals to finance her college education.  Of course I agreed.

In May of this year, we closed on her first rental. At the same time, my younger son started talking about finding a rental.  We looked at a few, but nothing looked good enough or promising enough, and then my friends called.  They wanted me to find a tenant for their rental.  In 30 minutes I called to confirm I had their first tenant.  My son and two friends moved into the rental today.

I was business present during my dentist appointment, and it turned into future business.  Being business present is the process of exposing your marketable skills in casual conversation.  It should be comfortable and fluid.  No one likes it when someone is trying to force himself and his business into a conversation, but it can be done very smoothly with a little practice.

Business meetingI also received a call today from an electrical client.  When our company first took care of his initial electrical needs, I made sure I mentioned that we also own a real estate brokerage.  He had shared that he is a real estate investor which opened the door for me to share how I got involved in real estate through investing.  

Today, after three years of providing regular electrical service for his rentals, he called to ask us to take over his rental property management.  Business present.  In the simple process of conversation you incorporate your business experience and skills.  You become known for your expertise and at some point, the phone rings, and it is something you should be doing everyday.  

The only caution I would offer in the process of learning to become business present is to make sure that it's not forced but fluid.  I closed a property this week for friends I met while teaching Spinning.  In the process of getting to know each other, they learned that I have an electrical contracting company, and then they learned that I own a real estate brokerage.  So, we did electrical repairs on their home and then we sold it.  Business present.  They have become a great source of referrals for us since the first project. 

 

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  1. Donna Foerster 08/09/2012 07:53 PM
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Ambassador
2,267,572
Patricia Kennedy
For Your Home in the Capital
Evers & Company Real Estate, Inc.

Hey, Mike!  I included this post in Last Week's Favorites.  Have a great week!

August 05, 2012 08:28 PM
Rainmaker
314,298
Karen Feltman
Relocation Specialist
Cedar Rapids/Iowa City, IA Skogman Realty
Being present for those opportunities certainly have profited for you. It is great when you can create a profitable business relationship out of an accidental meeting or acquaintance. It is a chance you take every day. We are all given opportunities to share the things for which we are passionate. And ultimately, those hobbies and activities can tie us into opportunities for future business. People are naturally drawn to others with similar interests and may someday need yiur services. Being fluid and transparent allows them to get to know you as a person that they can trust and one that they will refer too! Great post, thank you for sharing!
August 05, 2012 10:08 PM
Ambassador
1,069,617
Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Mike, that is the way to keep the business coming in. NIce job. This is a good reminder to us all.

August 05, 2012 11:11 PM
Rainmaker
565,341
Hella Mitschke Rothwell
Hawaii & California Real Estate Broker
(808) 226-1095 or (831) 626-4000

Mike: It's so important to keep that one-on-one going, not just rely on Internet marketing. Great blog how you keep business present at all times.

August 06, 2012 12:18 AM
Rainmaker
718,089
Mike Cooper
Your Winchester, VA Real Estate Pro
Winchester Real Estate Sales, Cornerstone Business Group Inc

Thanks, Pat.  It's an honor.

Well said, Karen.  It can be quite simple.

Absolutely, Tammie.  Have a great week.

You are so right, Hella.  We've got to cover all the bases.

August 06, 2012 06:52 AM
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Rainmaker
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Mike Cooper

Your Winchester, VA Real Estate Pro
Winchester has a place for you! Call me.
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