Marketing Is A Disciplined Sport...Who Wins If You Stop Marketing?

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/FMX

Marketing is a disciplined sport!!It could easily be considered one of the most disciplined activities in real estate.The typical reaction to a new event in real estate is high energy and plenty of enthusiasm.

How many times have you planned a program and the energy level was through the roof at the beginning of the endeavor.Every action raises the adrenaline level another notch.The first few days are electrifying.

The longer it takes for the phone to ring, the less energy and a lower the level of enthusiasm.The discipline begins to dilute.The strength and vivacity are weakening with each passing day and by day 30, the game is over.

Real estate marketing is like training for a sport.The training never ends as long as one is participating in that sport.If the training is sporadic, the results will be unacceptable.In order to be successful with marketing, one needs to be disciplined and not miss a beat.

I write blog posts about our Sunday open house events on Thursdays.I write them on three different platforms and Thursdays leave enough time for Google to index it and for me to correct any errors.I’ve not missed writing Thursday open house posts in three years.It’s a discipline that needs to be successfully accomplished or every Sunday will be a disappointment.

We need to move property and it takes marketing discipline to reach the final event.Our gold medal is the commission check at the end of every closing.We love our collection of gold medals!!

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  1. Debbie Reynolds 08/02/2012 06:47 PM
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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
Real Estate Rookie
Marketing 101
The Art Of Marketing You
Active Rain Newbies
BananaTude
Tags:
blogging for success
proper marketing takes discipline

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Rainmaker
1,824,208
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Sally and David..... that's what it takes.... hope you had a good week....

August 03, 2012 05:02 AM
Rainmaker
591,182
Laura Giannotta
Your Realtor Down the Shore!
Keller Williams Realty - Atlantic Shore

Barbara, discipline is the key...your advice inspires, now I just have to follow it!  Thanks.

August 03, 2012 06:13 AM
Rainmaker
1,824,208
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Laura..... and I'm sure you will....

August 03, 2012 06:17 AM
Rainmaker
68,356
Deb McNeill
Fort Worth Real Estate
Flying M Team Small World Realty Fort Worth, Tx

Nice kick in the pants this morning. lol I made a 'schedule' of blog post topics I want to cover and what days I want to post them. Was just thinking about letting myself slide on today's topic. Shame on me! The Olympic analogy is a very good one...and one that will keep me motivated

August 03, 2012 08:53 AM
Rainmaker
1,824,208
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Deb....no sliding today.....

August 03, 2012 08:56 AM
Anonymous
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Rainmaker
1,824,208

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.