Marketing Is A Disciplined Sport...Who Wins If You Stop Marketing?

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/FMX

Marketing is a disciplined sport!!It could easily be considered one of the most disciplined activities in real estate.The typical reaction to a new event in real estate is high energy and plenty of enthusiasm.

How many times have you planned a program and the energy level was through the roof at the beginning of the endeavor.Every action raises the adrenaline level another notch.The first few days are electrifying.

The longer it takes for the phone to ring, the less energy and a lower the level of enthusiasm.The discipline begins to dilute.The strength and vivacity are weakening with each passing day and by day 30, the game is over.

Real estate marketing is like training for a sport.The training never ends as long as one is participating in that sport.If the training is sporadic, the results will be unacceptable.In order to be successful with marketing, one needs to be disciplined and not miss a beat.

I write blog posts about our Sunday open house events on Thursdays.I write them on three different platforms and Thursdays leave enough time for Google to index it and for me to correct any errors.I’ve not missed writing Thursday open house posts in three years.It’s a discipline that needs to be successfully accomplished or every Sunday will be a disappointment.

We need to move property and it takes marketing discipline to reach the final event.Our gold medal is the commission check at the end of every closing.We love our collection of gold medals!!

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  1. Debbie Reynolds 08/02/2012 06:47 PM
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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
Real Estate Rookie
Marketing 101
The Art Of Marketing You
Active Rain Newbies
BananaTude
Tags:
blogging for success
proper marketing takes discipline

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Rainmaker
1,930,976
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Ron..... I'm sure you'll have everything in place....

August 02, 2012 03:50 PM
Ambassador
1,089,616
Melissa Zavala
Broker, Escondido Real Estate, San Diego County
Broadpoint Properties

Barbara: Your personal writing style and your great posts (and your discipline with respect to the editorial calendar) deserve a platinum medal--if there is such a thing.

August 02, 2012 05:41 PM
Ambassador
1,406,367
Anna Banana Kruchten
Phoenix Real Estate Agent, CRB, CRS 602-380-4886
Phoenix Property Shoppe

Yes I liken it to training for the Olympics as it takes hard work, dedication, discipline, going when you're beyond exhaustion, passion, enthusiam, team work and years and years of consistency.

August 02, 2012 06:30 PM
Rainmaker
511,924
Jill Sackler
Long Island's South Shore Real Estate Agent
Charles Rutenberg Realty Inc. "Said and Done!"

So true and suggested. We have to find a way to keep up that level of enthusiasm. I'm going to try blogging about open houses.

August 02, 2012 06:39 PM
Ambassador
982,206
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Barbara, It is hard work and discipline and consistency.

August 02, 2012 06:44 PM
Ambassador
1,657,811
Margaret Rome, Baltimore Maryland
Sell Your Home With Margaret Rome
Broker/ Owner HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400

Barbara, You are an Olympian when it comes to training and performance in all matters of marketing. Good way to think of marketing...going for the gold/goal!

Margaret

August 02, 2012 06:53 PM
Rainmaker
841,628
Will Hamm
Where There's a Will, There's a WAY!
Hamm Homes

Hello Barbara, I guess I pace myself and do expires twice a week, renters post cards twice a week, even if I am out showing homes.  Just means I need to start earlier some days.

August 02, 2012 07:21 PM
Rainer
147,051
Mike Warren
Real Estate

Yeah. I agree. It is very inspirational. Discipline is an important trait. And everyone wants that collection of gold medals.

August 02, 2012 07:50 PM
Rainmaker
420,174
Melissa Marro
St Augustine, St Johns, Ponte Vedra
Watson Realty Corp

The best way to get off the rollercoaster ride is to market, market, market, market - and not just when you need leads, but always. Thanks for the reminder. 

August 02, 2012 09:11 PM
Rainmaker
393,795
Nancy Laswick
Your Phoenix/Scottsdale REALTOR®
REALTY ONE GROUP

"Blogging on three different platforms never missing a Thursday for 3 years" and that's just the open house blogs. A huge commitment to make and what a great achievement to have pulled it off. It's just one of the reasons you are my marketing hero.

August 02, 2012 09:18 PM
Rainmaker
991,295
Sharon Tara
New Hampshire Home Stager
Sharon Tara Transformations

Suggested!  What a great analogy, Barbara.  Your example of how you market your open houses every Thursday is a perfect example of discipline.

August 03, 2012 04:27 AM
Rainmaker
565,740
Bobbie Smith
Real Estate in the Poconos of PA 570-242-1891,
RE/MAX OF THE POCONOS

Great reminder Barbara.  Our marketing is never for naught.  Clients have held on to some of my marketing pieces for two years before they have called me. Our marketing is never for naught.

August 03, 2012 04:43 AM
Rainmaker
1,930,976
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Bobbie..... there's always something positive to gain...

Sharon.... it does take discipline to market properly...

Nancy....when it comes to marketing, making a commitment to accomplish it is a necessity....thanks...

Melissa...if you market only when you need leads, you're always starting from step one.

Mike....the most important...

Will.... starting early is a good thing...I'm in the office and off the blocks at 7:00am

Margaret....we're each going for the gold every day....

 

August 03, 2012 04:50 AM
Rainmaker
1,930,976
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Debbie....it sure is...

Jill... blogging about open houses is a great way to direct people to your opens....

Anna....yes, it takes all of that...

Melissa...thank you for your kind words....

August 03, 2012 04:52 AM
Rainmaker
1,342,636
Sally K. & David L. Hanson
WI Realtors - Luxury - Short Sale - CDPE, REDS
Keller Williams 414-525-0563

Consistency and a targeted approach.....purrrrfection !

August 03, 2012 04:57 AM
Rainmaker
1,930,976
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Sally and David..... that's what it takes.... hope you had a good week....

August 03, 2012 05:02 AM
Rainmaker
591,494
Laura Giannotta
Your Realtor Down the Shore!
Keller Williams Realty - Atlantic Shore

Barbara, discipline is the key...your advice inspires, now I just have to follow it!  Thanks.

August 03, 2012 06:13 AM
Rainmaker
1,930,976
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Laura..... and I'm sure you will....

August 03, 2012 06:17 AM
Rainmaker
71,356
Deb McNeill
Fort Worth Real Estate
Flying M Team Small World Realty Fort Worth, Tx

Nice kick in the pants this morning. lol I made a 'schedule' of blog post topics I want to cover and what days I want to post them. Was just thinking about letting myself slide on today's topic. Shame on me! The Olympic analogy is a very good one...and one that will keep me motivated

August 03, 2012 08:53 AM
Rainmaker
1,930,976
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Deb....no sliding today.....

August 03, 2012 08:56 AM
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Barbara Todaro

"New Franklin MA Homes"
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