Social Media. Man I Love It and Indeed it Works

Real Estate Agent with RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax


fairfax county real estate agents Jan and Steve BachmanMy wife and I are real estate agents. We are not under 35 years of age.

Prior to November 2009, we did no Active Rain, No Linked-in, and No Facebook. We were, however, well connected  to prospects and clients in the standard agent way ...through our website, texting, and our email lifeblood....and we were doing fine thanks, had plenty of friends, ate food regularly etc.

That was then...

However, most of our clients are younger then we are. The 50 year old people in our sphere are not moving.

They are settled, have kids in high school or college and for the most part are done moving "up" but not ready yet to downsize.


Also,the vast majority do not Facebook, read blogs or Tweet.

After showing property to a mid 30s Army major in November 2009, he hops out of the car and says, "Facebook me" and disappears into the darkness.

I turned to my wife and said, "OK we are going to have to learn this...and clearly since that guy could easily maim most if not all of 20 people who might decide to pick on him...Facebook clearly is not just for girls."



So we dove into "Google and Youtube University" trying to learn the world
fairfax county real estate agents Jan and Steve Bachmanas our children experience it:

A life of almost complete online and texting communication punctuated by personal meetings set up and prepared for ahead of time through some means of online info gathering and communication.

This is old stuff to many agents, but my observation is that the majority of folks in our business are not making serious efforts at transitioning to the new world...AND you know? It really ain't that new anymore.

ActiveRain buddy Nancy Murray blogs about this in Are you techtardid?

Since you are reading this on Active have obviously started traveling...and many of you are masters who share. THANK YOU!

Unless an agent is a long time entrenched individual who has market dominance or another source of income, I truly believe that the hand writing has been on the agent's wall for at least 3 years. " If you need to make your living from real estate...get a multi level online life or another profession".

fairfax county real estate agents Jan and Steve BachmanMy wife and I decided that we must spend the required immersion time to master this medium or our prospects will find someone who will.

As a couple we need to: Be found by people worldwide, differentiate ourselves from the pack by educating and illuminating the public, and attract new like minded people by showing our personality in the best way.





So we learned to Facebook, and have completed many transactions from referrals given byfairfax county real estate agents Jan and Steve Bachman people who would have forgotten us if we had not communicated via Facebook.

Funny thing is.., we never mention real estate on our personal page...we just stay in touch and comment on weddings, engagements, birthdays et. etc. with the hundreds of folks who live their lives online.

We do not post much about ourselves...doesn't matter.

By knowing who is doing what, when ...among our online sphere, we are able to act appropriately and send condolences, gifts or greetings as needed.




fairfax county real estate agents Jan and Steve Bachman


Most if not all of our friends and client's life events appear First on Facebook and NEVER hit the mail or phone.

That is not the future that is the now ...the 5 year old NOW.

We are communicating with people all over the world on a daily basis...amazing...NEVER did in the old days.

We did a transaction for a Navy couple coming from Belgium...90% of the whole thing was done online in advance, during and post settlement...the husband never saw the house accept by video from his wife's cell phone and photos from us.

It was awesome and we want more of it!







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Comments 96 New Comment

Dana Basiliere
Making deals "Happen"
Coldwell Banker Hickok & Boardman Realty


Yes indeed we have to keep up with the 21st century way of communicating. It appears you have a solid grasp on it and have captured your intended audience. KUTGW.


August 14, 2012 06:16 AM
Eric Everett
Keller Williams Realty Heritage

Great blog Steve.  I think one of your key comments is that you don't post a bunch about real estate, but just comment personally.  I do the same thing and it works very well.

August 15, 2012 01:26 PM
Carla Freund
Your Raleigh - Cary Relocation Specialist
Keller Williams Preferred Realty

Steve & Jan - Congratulations on getting social! I've noticed Facebook is becoming more of a baby boomer tool. I see teens and young folks on twitter  and using instagram more than Facebook. What's next?

August 17, 2012 03:29 AM
Joy Carter & Jeff Booker Brother and Sister Team
Trust Your Family's Move To Our Expertise!
Keller Williams Partners Realty-GreatFloridaHomes Team

I agree with you that it works, when used properly. 

My trouble is reminding myself (Which I have begun to schedule), to post to the various sites.

Enjoyed your encoruaging story!  Joy

August 18, 2012 08:06 PM
Robert Haynes
Robert Haynes & Associates

Great blog!  Social media is becoming a great tool no matter what the industry.  Almost everyone starts a home search on the internet!  Facebook, Twitter, and the others are a great way to connect with clients!

August 24, 2012 06:40 AM

Steve and Jan Bachman

Realtors - Northern Virginia
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Find out what homes are for sale in Northern Virginia, what the real estate market is like and discover more about neighborhoods in Fairfax and Loudoun Counties. You can also find us on Google + where we post photographs of Northern VA and the experience of living here.