Where Have I Been and Where Am I Going?

By
Real Estate Sales Representative with Realty Executive Midwest

So how do you know where you’re going if you don’t know where you have been?  People are always talking about goal setting and I often struggle with this.  Today I read a tweet that talked about how they analysed where their business came from the past five years.  The past five years is a great guage because we all had to work hard for every listing or sale that came before us.  So my numbers are in and here they are.

  • Personal or Realtor Referral 57.1 %

  • Sphers of Influence                   28.6 %

  • Floor Calls or Walk ins                5.7 %

  • Internet Leads                                8.5 %


If you add the referrals with the soi it comes to 85.7% which means I need to stop looking for the magic pill or easier way of doing this business.  I will be picking up the phone, writing the extra note , popping by a past clients home and ask them the million dollar question, “ If you or someone you know were to buy or sell a home is there a Realtor you would refer them to?”  I’m never too busy to help anybody with any of their real estate needs.   My goal for the next five years is to be at 95% referral.   It’s a good life

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Anonymous
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Rainmaker
255,143
Tim Bradley
Commercial Real Estate Expert in Jackson Hole, WY
Contour Investment Properties

I should sit down and analyze my past transactions too. It's smart to focus on what we know already works.

August 05, 2012 07:58 PM
Rainer
210,374
Joe Kenny
Better Than Your Average Joe
Realty Executive Midwest

Tim- Let me know what you find, it would be interesting to see.  It's a good life

August 05, 2012 08:02 PM
Rainmaker
574,918
Valerie Zinger
Home Organizer
House Proud Ottawa-Ontario-Canada
Joe. You have ser a wonderful goal. Working from referrals is the best. The clients are already geared up to respect your work.
August 06, 2012 02:50 AM
Rainmaker
444,038
Gay E. Rosen
Honest, Hardworking and always Professional!
Houlihan Lawrence

Joe - good way to see where you are in the business and what you haev to target. I try to do the same thing each year too... all good -

August 07, 2012 07:38 AM
Rainmaker
283,797
Paula Bradfield
Your Salida Colorado and Down Valley Realtor
Keller Williams Performance

nice post, Joe. Since I have only been in my current town for two years, I am going to do it backwards... what do I want? thanks for the post to get me started

 

August 09, 2012 06:15 AM
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Rainer
210,374

Joe Kenny

Better Than Your Average Joe
Does a Realtor have any value when a buyer is purchasing a home?
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