Who Took The Pictures For This Listing?

By
Real Estate Agent with RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate RES.0781237
http://actvra.in/FZB

 

Who Took The Pictures For This Listing?

 

I ran a very well attended open house on Sunday for one of my listings at 15 Roaring Brook Lane in Shelton CT.  Three of the visitors remarked on how the house was presented on the internet.   I was asked,  Who took the pictures for this listing?” 


All three times, the visitors remarked that the house pictures were excellent … they were clear, not dark, and they showed features of the home rather than just ‘things’ in the home. 


One of them also remarked that I did not use a wide angle lens as that annoyed her.  “Why?” I asked.   Because in reality “the rooms are so much smaller when you do a walk thru” and she even thought it was a misrepresentation of the property.

 

 

 

Another commented on a comparable listing to mine.  Both she and her husband remarked that there were so many things cluttering the pictures they had actually decided to pass on looking at that  house due to how the pictures made it look.   


When I take pictures for a listing, I will take well over 200 pictures and pare it down to about 35-40 good shots.  I always have to go back to the property for a second shoot to improve on those I did not like.

 

 

With our new MLS in Fairfield County, we can now use 25 pictures per listing. Some internet marketing sites only allow 6 and others that I use to market homes allow an unlimited number.   If the property warrants it, the most allowable number should be used.   We all LOVE to look at pictures.  PICTURES SELL!

 

 
 

 

All I can say is whether it is only a few or unlimited pictures, those pictures BETTER be good.  Listing agents have only ONE chance to make a good impression on buyers who are house shopping on the internet.  


Over 90% of buyers begin their search on the internet.   Having dark, blurry, and in some cases, stupid pictures like toilets with the lid up or just a corner of a room showing half a bed or window is not good marketing.

 

When I list a house, my sellers see and approve all the pictures. I want them to be happy with how their house looks on the internet.  Sometimes they might tell me ... maybe you should include the <blank> or that they really like a certain view (when I didn’t)   No problem.   I make adjustments as necessary.

 

 

 

 

One of the funniest comments I received after showing a seller her property website with pictures was her telling me that her house looked SO good, she was thinking that maybe she didn’t want to sell after all!  It sold in a few weeks. 


If you are a listing agent reading this, remember that pictures can make or break the listing.  Do everything you can to make those pictures look great ….. and real.   

If you are a seller, make sure you see and approve how your property is portrayed with pictures. 




Remember --- You only have ONE chance to make a good first impression.

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Topic:
Real Estate Sales and Marketing
Location:
Connecticut Fairfield County
Groups:
Hyper-Local
HyperLocal Neighborhood and Community Posts
Realtors®
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Tags:
listing marketing
listing pictures

Comments 83 New Comment

Rainmaker
53,533
Debra Hight
Debra Hight
Coldwell Banker United, Realtors

Couldn't agree more.  Pictures MUST be good.  And add captions, so I know what I'm looking at.  I recommend to all my sellers that they have their houses professionally staged.  I use a professional photographer and "sell the sizzle, not the steak" in marketing materials.  We can have 32 photos on MLS, and I try to use every one. 

I recently got a call from an agent who wanted to preview one of my accompanied listings for a comp.  They just put their listing on the MLS at a higher price than my listing.  The photos are amaterish and have no captions.  Lots of pictures of furniture but not rooms.  It just makes my listing look better!

August 09, 2012 09:25 AM
Rainmaker
578,213
Barbara Altieri
REALTOR - Fairfield County CT Real Estate
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate

Sharon -- Thank you.

Sajy -- Absolutely!

Janis -- Great job! That's a powerful combination!

Wayne -- We just got bumped up to 25 from 16. I always had difficulty with the 16.

 

August 09, 2012 09:27 AM
Rainmaker
1,161,084
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Those are really excellent photos.  I think you put more into it than 95% of agents.

August 09, 2012 11:33 AM
Ambassador
1,350,294
Kathy Streib
Home Stager - Palm Beach County,FL -561-914-6224
Room Service Home Staging

Barbara- I'm always amazed at some of the pictures I see on th MLS and I'm glad to see you show them to your sellers for their approval.  Much is at stake and seller and agent have a vested interest in making sure the home and pictures show well. 

August 11, 2012 11:25 AM
Ambassador
1,172,546
Toni Weidman
23 Years Selling Homes in New Port Richey, FL
Re/Max Sunset Realty

Your right, Barbara. Pictures should be darn good in order to catch a buyer's attention. Good post.

March 22, 2013 09:02 AM
Rainmaker
578,213

Barbara Altieri

REALTOR - Fairfield County CT Real Estate
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Author Bio: Barbara Altieri, CT REALTOR®, helps Fairfield and New Haven County buyers and sellers successfully navigate through a real estate transaction. A proven sales and marketing professional, Barbara provides exceptional customer service and market knowledge. Call 203-520-6930 to discuss your needs and housing dreams.


 

 

 

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