Who Took The Pictures For This Listing?
I ran a very well attended open house on Sunday for one of my listings at 15 Roaring Brook Lane in Shelton CT. Three of the visitors remarked on how the house was presented on the internet. I was asked, “Who took the pictures for this listing?”
All three times, the visitors remarked that the house pictures were excellent … they were clear, not dark, and they showed features of the home rather than just ‘things’ in the home.
One of them also remarked that I did not use a wide angle lens as that annoyed her. “Why?” I asked. Because in reality “the rooms are so much smaller when you do a walk thru” and she even thought it was a misrepresentation of the property.
Another commented on a comparable listing to mine. Both she and her husband remarked that there were so many things cluttering the pictures they had actually decided to pass on looking at that house due to how the pictures made it look.
When I take pictures for a listing, I will take well over 200 pictures and pare it down to about 35-40 good shots. I always have to go back to the property for a second shoot to improve on those I did not like.
With our new MLS in Fairfield County, we can now use 25 pictures per listing. Some internet marketing sites only allow 6 and others that I use to market homes allow an unlimited number. If the property warrants it, the most allowable number should be used. We all LOVE to look at pictures. PICTURES SELL!
All I can say is whether it is only a few or unlimited pictures, those pictures BETTER be good. Listing agents have only ONE chance to make a good impression on buyers who are house shopping on the internet.
Over 90% of buyers begin their search on the internet. Having dark, blurry, and in some cases, stupid pictures like toilets with the lid up or just a corner of a room showing half a bed or window is not good marketing.
When I list a house, my sellers see and approve all the pictures. I want them to be happy with how their house looks on the internet. Sometimes they might tell me ... maybe you should include the <blank> or that they really like a certain view (when I didn’t) No problem. I make adjustments as necessary.
One of the funniest comments I received after showing a seller her property website with pictures was her telling me that her house looked SO good, she was thinking that maybe she didn’t want to sell after all! It sold in a few weeks.
If you are a listing agent reading this, remember that pictures can make or break the listing. Do everything you can to make those pictures look great ….. and real.
If you are a seller, make sure you see and approve how your property is portrayed with pictures.
Remember --- You only have ONE chance to make a good first impression.