A Correction and an Idea...

By
Services for Real Estate Pros with Marte Cliff Copywriting

A couple of weeks ago I wrote a post about community pages - and the fact that on so many real estate sites, they're simply a dry, boring "cut and paste" from Wikipedia.

 

I said that there's plenty of information on line that can lead to interesting community pages. Since then, I've learned that I was wrong. I had based my assumptions on incomplete evidence.

 

While what I said is true for most communities I've researched in the Main street, Priest River, Idahosouthern states, when you get up here in "cold country," the information seems to dwindle. (Why is this? Are we too busy throwing another log on the fire or "making hay while the sun shines" to take time to post information online? Are we not as community-minded?)

There again is a generalization that I'm sure is false much of the time. Some southern communities probably have little or nothing while some in the north probably post plenty. But for right now, it's what I've found about the communities I've researched.

 

The fact is that while citizens, neighborhood organizations, schools, and chambers of commerce in some communities are proud to post all kinds of information on line - others don't offer much. Finding something worth writing about for community pages in some areas is like pulling hens' teeth.

 

And that means opportunity for the agent who wants to become the resource for people planning to relocate to their community.

 

When the interesting information isn't available anywhere else on line - who will those relocating buyers be drawn to?

If you gather the information and then use keywords like: mytown history, mytown jobs, mytown recreation, mytown restaurants, mytown flea markets, mytown shopping malls, mytown schools, mytown homes, home choices in mytown, home values in mytown... etc., etc., etc. you'll become known as the agent who has the answers to the questions buyers ask.

 

Even information on the native flowers, trees, and wild critters can set you apart as someone who really knows the area.

And what about history? If you were moving to a new area, wouldn't you enjoy knowing something of its history? Especially if that history was a bit spicy?

Also, since agents tell me that half of what they sell is the community itself, wouldn't you set yourself apart by including plenty of photos of the parks, the scenery, and the local attractions? How about photos of the hospitals, schools, and shopping malls? 

I think that agents in communities without great Internet exposure could turn themselves into a magnet for relocating buyers, just by building a set of good informative pages about the community. And of course, doing so wouldn't hurt their SEO, either.

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Rainmaker
810,806
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Marte - I started a community blog in 2006 and have maintained it ever since.  It has about 60 visitors a day, which may not seem like a lot, but my community is only about one square mile in size.  I also started a Facebook page for my community that now has over 1,300 fans and every once in a while of of my FB posts go viral and over 3,000 people learn about my community.  I also wrote the original entry on Wikipedia for my community and update it regularly.  I have always believed a focus on community is the way to go in real estate and it catapulted me to the number 1 spot in my first three years in the business, where I have remained.  I totally agree with you.

Aug 07, 2012 06:32 PM #1
Rainmaker
822,466
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Gail - Good for you! #1 is a fine place to be.

I'm really disappointed in my community. Back when I had a real estate office and website there was at least a page that gave a little bit of the history and what you can expect to find here - but that's gone. Maybe I should re-write it for Wikipedia, even though none of my business is local.

 

Aug 07, 2012 07:36 PM #2
Rainmaker
404,880
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Marte, I agree, blogging LOCAL gets much more traffic that friends in Active Rain could possibly bring. The few I've don are proof, and I need to do more!

Aug 07, 2012 08:22 PM #3
Rainmaker
822,466
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Ellen - Yes, our friends are here to chat, give advice, ask advice, and support us. And that's all good - but blogging for clients is what pays the mortgage.

Aug 07, 2012 09:27 PM #4
Rainmaker
347,845
Catherine Ulrey
Keller Williams Realty Portland Premiere - Salem, OR
Equestrian and Acreage Property Specialist

I just met with a new buyer today, she said she found me twice.  First, my website, and then searching again, my ActiveRain blog!!!  

Aug 08, 2012 08:56 PM #5
Rainmaker
822,466
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Catherine - and when she read your blog, she knew you were the one. Right?

Aug 08, 2012 11:06 PM #6
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Rainmaker
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Marte Cliff

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