Are YOU Boring your clients with stats and numbers? STOP!

By
Real Estate Sales Representative

A few days ago, a guy walked into my office with his wife and a friend.  I didn't have the opportunity to spend much time with him as I was writing another contract at the time.  However, I did politely excuse myself from the contract to introduce myself, as I went to leave my office to greet them, my assistant had already been speaking with them and was on her way to show them some homes.

As I walked out into the lobby area..before I could say a word, the guy said, "Did you used to work for (insert home builder name) homes?"  This guy had remembered a brief encounter we had almost 5 years ago when they were purchasing their first home.

Back then, they did not buy a home from me because I did not have the right home to meet their needs at the time, but he never forgot the encounter we had. 

Why is that?

I was a memory point for him.  I provided value, made it fun,  and did not try and sell him the "wrong" home in the wrong location for his family.

He is buying a home from me this week.

Do people remember you when you meet them?

In today's world it is more important than ever to "STAND OUT!"  Get your clients and FUTURE clients laughing and smiling and having fun!  Don't be ALL Business, that's BORING!

People expect boring from their Accountant or lawyer.

People WANT to have FUN when they are BUYING a home!!  It is a fun time!! Make it FUN!!

I walk into so many offices and talk to TONS of Real Estate Professionals each week and MOST of them have the same thing in common....THEY ARE BORING!!  Their clients look bored!!  They make it about the numbers and not about the memories.

Several times each week, my clients, existing home buyers, and future clients call me or come and visit me thanking me for be being so helpful and making our time together FUN and Memorable!!

What do you do to Stand out?

Are you a Memory Point?

Curt Fletcher aka The Likeability Guy

Author of How To Sell More Homes and Increase Your Income

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Rainer
193,996
Elizabeth Nieves
Bilingual Raleigh - Durham North Carolina Real Estate Team
The Elizabeth Nieves Realty Group
BRAVO!!! I LOVE to read things like this! As I was reading, I was thinking back to some of the agents I've met in this business...who are just so stiff and unapproachable. I always ask myself, "Why would anyone choose to work with them?" Interesting, huh? GREAT STUFF!! GBU!
January 16, 2008 10:11 AM
Rainmaker
272,680
Sandy Nelson
your Olympia area Realtor
Riley Jackson Real Estate Inc.

Curt, to some people, numbers and statistics are fun and exciting.

Sandy

January 16, 2008 10:12 AM
Rainer
15,602
Curt Fletcher
aka "The Likeability Guy"

Carole, It is clear from your writing that you will always stand out to your clients.  Thanks for the comments!

Elizabeth, Thanks for the nice words.  I ask myself the same question everyday!  That's funny!

Sandy,  Good Point!  In a former life I was exactly that guy.  I worked for a large Aeronautics company called Lockheed Martin and was a HUGE Numbers Nerd!  Still am to some degree.  The analytic types like Engineers do enjoy the numbers and stats.

January 16, 2008 10:40 AM
Anonymous #18
Anonymous
Maegan
I love this story! I just wanted to say that I was present when this happened to Curt...and we were both dumbfounded for a couple of seconds. Must be nice to be ingrained in someone's mind like that.
February 27, 2008 06:03 PM
Rainer
2,420
Maegan Small
Meritage Homes
I love this story! I just wanted to say that I was present when this happened to Curt...and we were both dumbfounded for a couple of seconds. Must be nice to be ingrained in someone's mind like that.
February 27, 2008 06:05 PM
Anonymous
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Rainer
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Curt Fletcher

aka "The Likeability Guy"
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