Just Some More Blogging Ideas for Real Estate Professionals

Services for Real Estate Pros with NancyGolliday.Com
  • Write about a particular complex or properties within a given price point in a certain area - You’re going to attract the kind of business that you write about. So if you want to work with buyers, write articles for buyers. If you want to attract buyers in a certain area, write about that particular area often!
  • Cover industry news (financial updates) - Clients ask me if they can just copy and paste news from other sources – no, you may not. That’s a violation of copyright. What you can (and should) do is quote a section of the article in question and inject your own opinion into the article. Tell viewers why you think this is important or how you think this news is going to impact the local real estate market.
  • It’s OK to get off topic - Think of something fun that you can blog about and blog about it often, say a “weekly” article on a particular off-topic subject.
  • Put yourself in the consumers shoes – Write a post offering them advice. Think of it this way, the next time someone asks you a question, write it down and blog your response and publish it.
  • Write about the Home Buying or Selling process – Or define real estate terminology that the average consumer might not be familiar with.
  • Write a list post - Posts with lists or points generally tend to be very popular because they’re easy to skim through and read.
  • How-To Posts – Buyers and sellers are always looking for information online – highlight your expertise by offering solid How To advice.
  • Write about a recently sold listing or a first time homebuyer purchase - Include your buyers in your article as a testimonial. If you’re a stager, write about a recently staged property.
  • Write about your listings – This is a great way to showcase your expertise. If you don’t have any listings, write an area market report.
  • Write about the specific area you work in to showcase your expertise – Show off your knowledge of an area.
  • Cover local and holiday events – Grab a calendar or local newspaper and look at events that stand out and that you think folks might be interested in attending. Holidays make good blog content too.
  • Write about a local restaurant or business - If it’s a new business, take a photo of or with the owners and let them know that you’ll be covering them on your site. They’ll appreciate the publicity and they’ll tell everyone they know to check out the great press coverage on your website.

Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Scott Fogleman 08/10/2012 06:54 AM
  2. Nan Jester 08/10/2012 11:26 AM
  3. C. Lloyd McKenzie 08/11/2012 06:02 AM
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Comments 56 New Comment

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Harry F. D'Elia
Investor , Mentor, CSSN, Radio Coach, REOs, ABR
Precision Real Estate Inc.

These are all great ideas and subjects to blog on. I have personally decided that I will never run out of things to blog about.

August 10, 2012 08:43 PM
Donna Quinlan
Realtor CRS,GRI, Newburyport, Boston's North Shore
Keller Williams Realty

Nancy - Thanks for the good ideas! 

August 11, 2012 05:18 AM
Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC
Personal Service, always.
Waters Realty of Brevard, LLC

Lots of ideas. Thanks. This is a list we can all make local topics which is great for SEO!

August 11, 2012 05:33 AM
Woody Edwards
A Realtor® Who Answers His Phone!
First Choice Realty, Inc

Thank you for opening my brain to new blogging ideas. As someone above said, I often struggle with ideas to discuss!

August 11, 2012 05:51 AM
C. Lloyd McKenzie
MBA - Prudential Allstar Realtors -
Prudential Allstar Realtors

Good morning Nancy:

Gerat ideas...I will definitely use some of them.  The first idea will be the primary focus of my blog in the near future. After attending Bob Stewart's SEO Bootcamp I was sold on this idea 

August 11, 2012 05:58 AM
Wayne and Jean Marie Zuhl
The Last Names You'll Ever Need in Real Estate
Hallmark Realtors

Exactly the shot in the arm I needed this weekend! Thanks for the post, and congratulations on the feature!

August 11, 2012 06:17 AM
Pat & Steve Pribisko
Keller Williams Greater Cleveland West

You always have great advice!

August 11, 2012 07:23 AM
Christina Ehli
Keller Williams Brighton MI Real Estate Agent
Keller Williams Realty - Brighton, Michigan
Wow! So many great ideas here. I need to get busy blogging ! Thank you so much for sharing.
August 11, 2012 08:51 AM
Tni LeBlanc
JD, MA, REALTOR, CalBRE # 01871795
Mint Properties, Tni LeBlanc (805) 878-9879

Great advice Nancy!

These are some of my favorite topics.

Congrats on the feature!

August 11, 2012 09:07 AM
Sharon Sanchez
Your Number "1" Source For Real Estate.
Ace Home Realty

Thanks Nancy for your post.  You included a lot of great ideas.

August 11, 2012 10:12 AM
Sharon Parisi
Dallas Homes
Keller Williams Dallas Premier Realty

Nancy, thank for sharing these blogging tips.  There are also ideas within every one of these topics!

August 11, 2012 10:21 AM
Marte Cliff
your real estate writer
Marte Cliff Copywriting

Which goes to show - if you want to write, there is always something to write about.

August 11, 2012 10:52 AM
Susan Neal
Fair Oaks CA & Sacramento Area Real Estate Broker
RE/MAX Gold, Fair Oaks
This is good info. I have experienced one of your tips. I picked a community to write about that is on the fringes of my market area, and after 3 posts about it, I got a number of calls from people wanting to buy there. To that point I had never had a call about that area. And those 2 year old posts still pick up clicks and bring an occasional prospect.
August 11, 2012 02:18 PM
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Good list to hit when you have a writers block.  Thanks for the list.

August 11, 2012 09:27 PM
Stephanie/Bob The Ruiz/Miller Team
The Ocala Dream Team
Keller Williams Cornerstone Realty

Hi Nancy, we like you ideas and especially about attracting buyers.  How do we attract sellers with our posts?  We need listings!

August 12, 2012 05:53 AM
Nancy Golliday
Web Design for RE

Hello Bob!  I would do some posts about areas you want listings...and the median sales price for that area...hopefully it's good...then at the bottom of your post you can put a link for a no-obligation home value request.  If you have wordpress, add a plugin called "Simple Real Estate Pack" - it makes it easy to post these types of things.  If not, it might be more manual.

August 12, 2012 06:00 AM
Tatyana Makarov
Your Greater Hartford Area Realtor
Coldwell Banker Residential Brokerage


Thank you! Great post. I will sure use your tips a lot.

Have a great Sunday.

August 12, 2012 08:31 AM
Wayne Johnson
San Antonio REALTOR, San Antonio Homes For Sale
Coldwell Banker D'Ann Harper REALTORS®

Nancy-Your list is a good one to help kick start the idea session about what is a good blog topic. Sometimes I do get in a rut and don't know what to write.

August 12, 2012 02:13 PM
Travis "the SOLD man" Parker; Associate Broker
email: Travis@theSOLDman.me / cell: 334-494-7846
Team Linda Simmons, Enterprise, AL 36330

Excellent list. I'm starting to Blog a little more, and that gives me some ideas!!

August 12, 2012 08:28 PM
Allison Bernard
Real Estate Salesperson 401-533-6916
Keller Williams Central Rhode Island

Love the "weekly article" idea.  I have seen such success with this from other AR members. Thanks.

January 05, 2014 10:38 AM
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Nancy Golliday

Web Design for RE
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