Enough Already with the Comic Sans

By
Real Estate Broker Owner with New Paradigm Partners LLC EB #1326335
http://actvra.in/GcK

BoingBoing ran an interesting article yesterday about fonts. There was a recent quiz in the New York Times about being an optimist or pessimist in regards to all life on earth being wiped out by killer asteroids. Only the quiz wasn't really about that - it was about the impact of different font styles on people's thinking.

There were five different fonts used in the quiz, and the answers were compared to the fonts in which the questions were asked. The results were interesting.

Comic SansThe fonts that generated the highest rates of agreement, and the lowest rates of disagreement were Baskerville and Computer Modern. And the font that, overall, generated the lowest rate of agreement and was also among the highest in rate of disagreement - our old pal Comic Sans.

Why is this important? When we write our blogs, or do any kind of print communication, high on our list of goals is credibility. We want our writing to be trusted and believable. And if we're using Comic Sans, we're starting off on the wrong foot from the beginning.

I've been guilty of thinking that Comic Sans was cool-looking, and I use it fairly often - almost always in my comments and frequently in my non-statistical posts. Based on the result of this quiz, this is the last time I'll be using it. I'd like to be considered a credible source and I'd like that consideration to be based on the merits of the content rather than it's form.

Appearance is important.

Posted by
Mary & Dick

Mary & Dick Greenberg
New Paradigm Partners LLC
2601 S. Lemay Ave. #41
Fort Collins, CO 80525
970-689-4663
www.maryanddick.com

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Topic:
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Rainmaker
1,490,829
Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

LOL...this is kind of like staging a house...best to be neutral and non polarizing.

August 13, 2012 09:14 AM
Rainmaker
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Lynda White
Admin. Mgr., Keller Williams Realty
Bluegrass Homes & Farms Realty, Agent Know How

So, I thought I was the only one that likes verdana? Must be a real estate thang...

August 13, 2012 11:50 AM
Rainmaker
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Lottie Kendall
Helping make YOUR dreams a reality
Today | Sotheby's International Realty

I LOVE the information I learn here on Active Rain, and will mend my font ways.

August 14, 2012 08:12 AM
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Bob Crane
Forestland Experts! 715-204-9663
Woodland Management Service

Thanks Dick, I missed this one until Tammy mentioned it today in her post.

August 14, 2012 02:41 PM
Rainmaker
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Curtis Van Carter
Napa Valley's Broker Extraordinaire in Yountville
Coldwell Banker Brokers ofthe Valley, Yountville Napa Valley

Dick

Ditto on the very interesting read and I too found this from the comment on Tammy's post. cheers cvc

August 15, 2012 08:35 AM
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Dick Greenberg

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